Tools & Wizards About Us
urbanwillow.com.au screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

urbanwillow.com.au

Homewares Online - Buy Home Décor Online Australia - Urban Willow

Page Load Speed

19.3 sec in total

First Response

3.3 sec

Resources Loaded

14.7 sec

Page Rendered

1.2 sec

urbanwillow.com.au screenshot

About Website

Click here to check amazing Urban Willow content. Otherwise, check out these important facts you probably never knew about urbanwillow.com.au

Buy from our gift store in Melbourne. Awaken Your Senses with premium homewares online & home decor Online in Australia. Visit our website today!

Visit urbanwillow.com.au

Key Findings

We analyzed Urbanwillow.com.au page load time and found that the first response time was 3.3 sec and then it took 15.9 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

urbanwillow.com.au performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value31.3 s

0/100

25%

SI (Speed Index)

Value23.2 s

0/100

10%

TBT (Total Blocking Time)

Value3,270 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.753

6/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

www.urbanwillow.com.au

3343 ms

wp-emoji-release.min.js

628 ms

front.min.css

669 ms

zass-plugins.min.css

1110 ms

style.css

674 ms

Our browser made a total of 149 requests to load all elements on the main page. We found that 75% of them (112 requests) were addressed to the original Urbanwillow.com.au, 15% (22 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Urbanwillow.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 MB (24%)

Content Size

11.3 MB

After Optimization

8.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Urbanwillow.com.au main page is 11.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 10.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 204.8 kB

  • Original 237.1 kB
  • After minification 230.7 kB
  • After compression 32.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 204.8 kB or 86% of the original size.

Image Optimization

-22%

Potential reduce by 2.2 MB

  • Original 10.1 MB
  • After minification 7.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Urban Willow needs image optimization as it can save up to 2.2 MB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-26%

Potential reduce by 191.8 kB

  • Original 746.0 kB
  • After minification 745.8 kB
  • After compression 554.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 191.8 kB or 26% of the original size.

CSS Optimization

-34%

Potential reduce by 78.8 kB

  • Original 229.0 kB
  • After minification 229.0 kB
  • After compression 150.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbanwillow.com.au needs all CSS files to be minified and compressed as it can save up to 78.8 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 60 (50%)

Requests Now

121

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Willow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.urbanwillow.com.au

www.urbanwillow.com.au

3343 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

628 ms

front.min.css

front.min.css

669 ms

zass-plugins.min.css

zass-plugins.min.css

1110 ms

style.css

style.css

674 ms

style.css

style.css

1780 ms

css

css

36 ms

zass-responsive.css

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712 ms

js_composer.min.css

js_composer.min.css

1771 ms

wp-polyfill-inert.min.js

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709 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

713 ms

wp-polyfill.min.js

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933 ms

hooks.min.js

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w.js

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23 ms

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rs6.min.js

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jquery.blockUI.min.js

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1372 ms

add-to-cart.min.js

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1616 ms

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1616 ms

modernizr.custom.js

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1854 ms

js

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73 ms

animate.min.css

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1651 ms

hustle-icons.min.css

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1651 ms

hustle-global.min.css

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1651 ms

hustle-optin.min.css

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1861 ms

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21 ms

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2052 ms

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1906 ms

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1906 ms

front.min.js

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2005 ms

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2051 ms

woocommerce.min.js

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2100 ms

zass-plugins.min.js

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2527 ms

core.min.js

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2222 ms

datepicker.min.js

datepicker.min.js

2265 ms

hustle-ui.min.js

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2269 ms

underscore.min.js

underscore.min.js

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square-marketplace.js

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73 ms

front.min.js

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2307 ms

mailchimp-woocommerce-public.min.js

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2223 ms

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imagesloaded.min.js

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2223 ms

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zass-libs-config.min.js

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2075 ms

cart-fragments.min.js

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2176 ms

js_composer_front.min.js

js_composer_front.min.js

2000 ms

vc-waypoints.min.js

vc-waypoints.min.js

2019 ms

gtag-events.js

gtag-events.js

2101 ms

g.gif

g.gif

102 ms

analytics.js

analytics.js

128 ms

UrbanWillow_Logo-e1593046597102.png

UrbanWillow_Logo-e1593046597102.png

1370 ms

heart_white_big-130x130.png

heart_white_big-130x130.png

1371 ms

homewares-icon.png

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1405 ms

gift-icon.png

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1406 ms

candle-icon.png

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1406 ms

Preserved-Flowers-Icon-130x130.png

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1405 ms

TeaCup-Icon-130x130.png

TeaCup-Icon-130x130.png

1405 ms

plant-icon.png

plant-icon.png

1404 ms

cosmetics-icon.png

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1596 ms

Fashion.jpg

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1607 ms

cushions.jpg

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1830 ms

plant4.jpg

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1605 ms

714b39c82be07054acac28bf0.js

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198 ms

WoodWick.jpg

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1440 ms

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51 ms

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115 ms

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117 ms

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117 ms

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118 ms

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120 ms

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120 ms

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120 ms

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120 ms

Homewares.jpg

Homewares.jpg

1435 ms

linkid.js

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35 ms

MOR.jpg

MOR.jpg

1620 ms

wall_art.jpg

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1620 ms

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41 ms

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58 ms

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1522 ms

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1477 ms

botanical-wallpaper.jpg

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2354 ms

loading3.gif

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306 ms

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polyfill.min.js

1660 ms

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1708 ms

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3304 ms

d1.jpg

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1572 ms

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1757 ms

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1759 ms

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1760 ms

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1973 ms

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1976 ms

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1971 ms

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1791 ms

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Header.jpeg

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1996 ms

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style.css

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225 ms

fa-solid-900.woff

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1028 ms

Accessibility Review

urbanwillow.com.au accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

urbanwillow.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

urbanwillow.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbanwillow.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Urbanwillow.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

urbanwillow.com.au

Open Graph description is not detected on the main page of Urban Willow. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: