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vipbrands.com screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

vipbrands.com

Page Load Speed

1.5 sec in total

First Response

338 ms

Resources Loaded

1 sec

Page Rendered

159 ms

vipbrands.com screenshot

About Website

Click here to check amazing Vipbrands content for Turkey. Otherwise, check out these important facts you probably never knew about vipbrands.com

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Key Findings

We analyzed Vipbrands.com page load time and found that the first response time was 338 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

vipbrands.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value5,600 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.2

62/100

15%

TTI (Time to Interactive)

Value18.2 s

3/100

10%

Network Requests Diagram

vipbrands.com

338 ms

css

38 ms

select-your-language.css

109 ms

jquery.js

300 ms

vipbrands_bg.jpg

666 ms

Our browser made a total of 12 requests to load all elements on the main page. We found that 58% of them (7 requests) were addressed to the original Vipbrands.com, 33% (4 requests) were made to Fonts.gstatic.com and 8% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (666 ms) belongs to the original domain Vipbrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.8 kB (19%)

Content Size

411.9 kB

After Optimization

332.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Vipbrands.com main page is 411.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 296.1 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 3.8 kB

  • Original 5.6 kB
  • After minification 4.6 kB
  • After compression 1.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 938 B, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.8 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 2.6 kB

  • Original 296.1 kB
  • After minification 293.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Vipbrands images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 62.8 kB

  • Original 96.4 kB
  • After minification 96.4 kB
  • After compression 33.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.8 kB or 65% of the original size.

CSS Optimization

-77%

Potential reduce by 10.6 kB

  • Original 13.9 kB
  • After minification 12.9 kB
  • After compression 3.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Vipbrands.com needs all CSS files to be minified and compressed as it can save up to 10.6 kB or 77% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Vipbrands. According to our analytics all requests are already optimized.

Network Requests Diagram

vipbrands.com

vipbrands.com

338 ms

css

css

38 ms

select-your-language.css

select-your-language.css

109 ms

jquery.js

jquery.js

300 ms

vipbrands_bg.jpg

vipbrands_bg.jpg

666 ms

logo.png

logo.png

202 ms

flags32.png

flags32.png

288 ms

shop.png

shop.png

208 ms

K88pR3goAWT7BTt32Z01m6CWcynf_cDxXwCLxiixG1c.ttf

K88pR3goAWT7BTt32Z01m6CWcynf_cDxXwCLxiixG1c.ttf

13 ms

DXI1ORHCpsQm3Vp6mXoaTWeP1y_Bkidl4ESyB_O2G_c.ttf

DXI1ORHCpsQm3Vp6mXoaTWeP1y_Bkidl4ESyB_O2G_c.ttf

32 ms

MTP_ySUJH_bn48VBG8sNSmeP1y_Bkidl4ESyB_O2G_c.ttf

MTP_ySUJH_bn48VBG8sNSmeP1y_Bkidl4ESyB_O2G_c.ttf

21 ms

k3k702ZOKiLJc3WVjuplzGeP1y_Bkidl4ESyB_O2G_c.ttf

k3k702ZOKiLJc3WVjuplzGeP1y_Bkidl4ESyB_O2G_c.ttf

24 ms

Accessibility Review

vipbrands.com accessibility score

67

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

vipbrands.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

vipbrands.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Vipbrands.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Vipbrands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

vipbrands.com

Open Graph description is not detected on the main page of Vipbrands. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: