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virginpure.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

virginpure.com

Virgin Pure Homepage

Page Load Speed

3.2 sec in total

First Response

617 ms

Resources Loaded

2.4 sec

Page Rendered

163 ms

virginpure.com screenshot

About Website

Click here to check amazing Virgin Pure content for Malaysia. Otherwise, check out these important facts you probably never knew about virginpure.com

Our T6 & T7 Water Bars purifies, boils & chills on demand from just £19/month. Enjoy unlimited purified water on your countertop at the touch of a button.

Visit virginpure.com

Key Findings

We analyzed Virginpure.com page load time and found that the first response time was 617 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

virginpure.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value2,010 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

virginpure.com

617 ms

2456230161.js

515 ms

style.css

555 ms

2bd33c32-f79b-4441-9e01-745a8618c641.css

137 ms

jquery.js

480 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 69% of them (24 requests) were addressed to the original Virginpure.com, 11% (4 requests) were made to Fast.fonts.net and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (949 ms) belongs to the original domain Virginpure.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 288.3 kB (31%)

Content Size

922.4 kB

After Optimization

634.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Virginpure.com main page is 922.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 545.9 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 12.9 kB

  • Original 17.7 kB
  • After minification 16.4 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.9 kB or 73% of the original size.

Image Optimization

-3%

Potential reduce by 18.1 kB

  • Original 545.9 kB
  • After minification 527.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Virgin Pure images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 129.6 kB

  • Original 208.1 kB
  • After minification 193.7 kB
  • After compression 78.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 129.6 kB or 62% of the original size.

CSS Optimization

-85%

Potential reduce by 127.7 kB

  • Original 150.7 kB
  • After minification 149.6 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Virginpure.com needs all CSS files to be minified and compressed as it can save up to 127.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (41%)

Requests Now

29

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Virgin Pure. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

virginpure.com

virginpure.com

617 ms

2456230161.js

2456230161.js

515 ms

style.css

style.css

555 ms

2bd33c32-f79b-4441-9e01-745a8618c641.css

2bd33c32-f79b-4441-9e01-745a8618c641.css

137 ms

jquery.js

jquery.js

480 ms

jquery-migrate.min.js

jquery-migrate.min.js

245 ms

jquery.cookie.js

jquery.cookie.js

247 ms

tracking.min.js

tracking.min.js

247 ms

modernizr.min.js

modernizr.min.js

244 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

53 ms

plugins.js

plugins.js

480 ms

main.js

main.js

565 ms

wp-embed.min.js

wp-embed.min.js

479 ms

jquery.carousel.js

jquery.carousel.js

480 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

318 ms

ajax_loader.gif

ajax_loader.gif

200 ms

blank.gif

blank.gif

253 ms

virginpure.png

virginpure.png

254 ms

old_products_showcase.jpg

old_products_showcase.jpg

572 ms

t6.png

t6.png

648 ms

t7.png

t7.png

752 ms

badge.png

badge.png

33 ms

939cba03-5b40-4d01-9bc5-7589eca863db.woff

939cba03-5b40-4d01-9bc5-7589eca863db.woff

56 ms

7147ec3a-8ff8-4ec9-8c5c-bd1571dc6ae6.woff

7147ec3a-8ff8-4ec9-8c5c-bd1571dc6ae6.woff

87 ms

1b696b29-a6bd-4411-a50f-37fd8a209b36.woff

1b696b29-a6bd-4411-a50f-37fd8a209b36.woff

118 ms

icons.svg

icons.svg

859 ms

icons.woff

icons.woff

627 ms

certification-logos1.png

certification-logos1.png

554 ms

how_it_works_widget.jpg

how_it_works_widget.jpg

879 ms

the_purist_widget.jpg

the_purist_widget.jpg

949 ms

strauss_water.png

strauss_water.png

864 ms

analytics.js

analytics.js

19 ms

collect

collect

12 ms

collect

collect

58 ms

ga-audiences

ga-audiences

32 ms

Accessibility Review

virginpure.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

virginpure.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

virginpure.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Virginpure.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Virginpure.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

virginpure.com

Open Graph data is detected on the main page of Virgin Pure. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: