Tools & Wizards About Us
visiblefactors.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

visiblefactors.com

Data-Driven Marketing Agency - Visible Factors

Page Load Speed

6.9 sec in total

First Response

1.1 sec

Resources Loaded

5.2 sec

Page Rendered

571 ms

visiblefactors.com screenshot

About Website

Visit visiblefactors.com now to see the best up-to-date Visible Factors content for United States and also check out these interesting facts you probably never knew about visiblefactors.com

Visible Factors is a Data-Driven Marketing Agency based in Los Angeles, CA who has worked with companies like Adobe, Ticketmaster, Hired and Jenni Kayne. We offer a range of full services data-driven ...

Visit visiblefactors.com

Key Findings

We analyzed Visiblefactors.com page load time and found that the first response time was 1.1 sec and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

visiblefactors.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value5,430 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.492

17/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

visiblefactors.com

1112 ms

wp-emoji-release.min.js

183 ms

pagenavi-css.css

130 ms

css

31 ms

css

45 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 76% of them (34 requests) were addressed to the original Visiblefactors.com, 11% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Visiblefactors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (36%)

Content Size

2.8 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Visiblefactors.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 25.3 kB

  • Original 32.2 kB
  • After minification 31.3 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.3 kB or 78% of the original size.

Image Optimization

-25%

Potential reduce by 539.8 kB

  • Original 2.2 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Visible Factors needs image optimization as it can save up to 539.8 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 256.4 kB

  • Original 371.4 kB
  • After minification 326.7 kB
  • After compression 115.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 256.4 kB or 69% of the original size.

CSS Optimization

-87%

Potential reduce by 199.1 kB

  • Original 228.7 kB
  • After minification 175.8 kB
  • After compression 29.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visiblefactors.com needs all CSS files to be minified and compressed as it can save up to 199.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (41%)

Requests Now

39

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visible Factors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

visiblefactors.com

visiblefactors.com

1112 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

183 ms

pagenavi-css.css

pagenavi-css.css

130 ms

css

css

31 ms

css

css

45 ms

prettyPhoto.css

prettyPhoto.css

194 ms

style.css

style.css

451 ms

jquery.bxslider.css

jquery.bxslider.css

131 ms

jquery.js

jquery.js

321 ms

jquery-migrate.min.js

jquery-migrate.min.js

199 ms

iframe_api

iframe_api

48 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

262 ms

underscore.min.js

underscore.min.js

207 ms

main.js

main.js

486 ms

content-slider.js

content-slider.js

287 ms

comment-reply.min.js

comment-reply.min.js

271 ms

wp-embed.min.js

wp-embed.min.js

288 ms

analytics.js

analytics.js

137 ms

www-widgetapi.js

www-widgetapi.js

140 ms

vf-logo1.png

vf-logo1.png

2887 ms

1vevo.png

1vevo.png

132 ms

2grokker.png

2grokker.png

2642 ms

3honest.png

3honest.png

2645 ms

4thredup.png

4thredup.png

2641 ms

5luxe.png

5luxe.png

2643 ms

6secret.png

6secret.png

2643 ms

7ranker.png

7ranker.png

2823 ms

8moviephone.png

8moviephone.png

2822 ms

icon1-uniques.png

icon1-uniques.png

2760 ms

icon2.png

icon2.png

2695 ms

icon3.png

icon3.png

2758 ms

icon4.png

icon4.png

2824 ms

team1-235x235.png

team1-235x235.png

2991 ms

team-selena-235x235.png

team-selena-235x235.png

2958 ms

hannah-235x235.jpg

hannah-235x235.jpg

2886 ms

macbook-924781_1920-370x200.jpg

macbook-924781_1920-370x200.jpg

2887 ms

home-hero22.jpg

home-hero22.jpg

3482 ms

cs-loader-w.gif

cs-loader-w.gif

2833 ms

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf

14 ms

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf

14 ms

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

2506 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

2507 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

2508 ms

PexetoArrows.woff

PexetoArrows.woff

2834 ms

collect

collect

2522 ms

Accessibility Review

visiblefactors.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

visiblefactors.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

visiblefactors.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visiblefactors.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visiblefactors.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visiblefactors.com

Open Graph description is not detected on the main page of Visible Factors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: