Access visitbritain.us. The Official Website For UK Tourism

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,740 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

visitbritain.us

296 ms

268 ms

en

226 ms

en

111 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 25% of them (1 request) were addressed to the original Visitbritain.us, 75% (3 requests) were made to Visitbritain.com. The less responsive or slowest element that took the longest time to load (296 ms) belongs to the original domain Visitbritain.us.

Content Size

11.9 MB

After Optimization

11.6 MB

In fact, the total size of Visitbritain.us main page is 11.9 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 11.9 MB which makes up the majority of the site volume.

HTML Optimization

-31%

Potential reduce by 45 B

Original 145 B
After minification 143 B
After compression 100 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45 B or 31% of the original size.

Image Optimization

-3%

Potential reduce by 306.0 kB

Original 11.9 MB
After minification 11.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Visit Britain images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 8 B

Original 27.2 kB
After minification 27.2 kB
After compression 27.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitbritain.us can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Visitbritain.us main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitbritain.us

Open Graph description is not detected on the main page of Visit Britain. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: