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visitbritainshop.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

visitbritainshop.com

UK Attractions, Tours and Travel Tickets | VisitBritain

Page Load Speed

2.8 sec in total

First Response

255 ms

Resources Loaded

2.1 sec

Page Rendered

383 ms

visitbritainshop.com screenshot

About Website

Visit visitbritainshop.com now to see the best up-to-date Visit Britain Shop content for United States and also check out these interesting facts you probably never knew about visitbritainshop.com

Pre-order UK attractions, tours and travel tickets before you arrive in the UK from VisitBritain Shop - the official shop of the British Tourist Authority.

Visit visitbritainshop.com

Key Findings

We analyzed Visitbritainshop.com page load time and found that the first response time was 255 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

visitbritainshop.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value1,360 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

visitbritainshop.com

255 ms

visitbritainshop.com

278 ms

www.visitbritainshop.com

446 ms

en

436 ms

otSDKStub.js

51 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 64% of them (18 requests) were addressed to the original Visitbritainshop.com, 29% (8 requests) were made to Cookie-cdn.cookiepro.com and 4% (1 request) were made to Polyfill.io. The less responsive or slowest element that took the longest time to load (470 ms) relates to the external source Polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 379.1 kB (53%)

Content Size

709.9 kB

After Optimization

330.8 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Visitbritainshop.com main page is 709.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 357.1 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 308.1 kB

  • Original 346.4 kB
  • After minification 346.4 kB
  • After compression 38.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 308.1 kB or 89% of the original size.

JavaScript Optimization

-20%

Potential reduce by 70.8 kB

  • Original 357.1 kB
  • After minification 357.1 kB
  • After compression 286.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 70.8 kB or 20% of the original size.

CSS Optimization

-3%

Potential reduce by 193 B

  • Original 6.4 kB
  • After minification 6.4 kB
  • After compression 6.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visitbritainshop.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (58%)

Requests Now

24

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visit Britain Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

visitbritainshop.com

visitbritainshop.com

255 ms

visitbritainshop.com

visitbritainshop.com

278 ms

www.visitbritainshop.com

www.visitbritainshop.com

446 ms

en

en

436 ms

otSDKStub.js

otSDKStub.js

51 ms

css_wZxj0JLZOsaUad2AVM4GQcMUJCaDCzWzvgr8em68eYw.css

css_wZxj0JLZOsaUad2AVM4GQcMUJCaDCzWzvgr8em68eYw.css

174 ms

css_4rqxPPV1WBc_PrZ8j0HMRQTBhnSSsQ9icE_yxlmYT5c.css

css_4rqxPPV1WBc_PrZ8j0HMRQTBhnSSsQ9icE_yxlmYT5c.css

214 ms

polyfill.min.js

polyfill.min.js

470 ms

js_oEBMsD2Pw0mmaVu63RXKk0pFxwvIROyTGreNj6uu4CY.js

js_oEBMsD2Pw0mmaVu63RXKk0pFxwvIROyTGreNj6uu4CY.js

162 ms

alpine.js

alpine.js

174 ms

alpine-ie11.js

alpine-ie11.js

276 ms

js_F-Jrkifr561VCClWL1hwwTHHnCuUxCVc2fezt-1QGCY.js

js_F-Jrkifr561VCClWL1hwwTHHnCuUxCVc2fezt-1QGCY.js

146 ms

js_-lJNnzcN-BhsRNAV7c0iGs0VeoxWsh1S8AWVz8LdP20.js

js_-lJNnzcN-BhsRNAV7c0iGs0VeoxWsh1S8AWVz8LdP20.js

332 ms

gtm.js

gtm.js

279 ms

gtag.js

gtag.js

305 ms

js_xqPQMC4eVEh-fmwJ4qZtJGi7i2tKxBHjxrih6SSet9w.js

js_xqPQMC4eVEh-fmwJ4qZtJGi7i2tKxBHjxrih6SSet9w.js

331 ms

svgxuse.js

svgxuse.js

371 ms

js_lGTA2O7WelHTfuW_zoFypLMuEFBcvGsH_P771SYZzE0.js

js_lGTA2O7WelHTfuW_zoFypLMuEFBcvGsH_P771SYZzE0.js

423 ms

a9be62ae-9497-455a-9dd3-dbd4ca063069.json

a9be62ae-9497-455a-9dd3-dbd4ca063069.json

47 ms

location

location

47 ms

otBannerSdk.js

otBannerSdk.js

82 ms

en.json

en.json

49 ms

otFlat.json

otFlat.json

33 ms

otPcCenter.json

otPcCenter.json

49 ms

otCookieSettingsButton.json

otCookieSettingsButton.json

34 ms

otCommonStyles.css

otCommonStyles.css

41 ms

sprite.svg

sprite.svg

181 ms

logo.svg

logo.svg

165 ms

Accessibility Review

visitbritainshop.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

visitbritainshop.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

visitbritainshop.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitbritainshop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visitbritainshop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitbritainshop.com

Open Graph data is detected on the main page of Visit Britain Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: