Tools & Wizards About Us
visitmadison.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

visitmadison.com

Destination Madison | Restaurants, Hotels & Things To Do

Page Load Speed

1.9 sec in total

First Response

53 ms

Resources Loaded

1.5 sec

Page Rendered

366 ms

visitmadison.com screenshot

About Website

Click here to check amazing Visit Madison content for United States. Otherwise, check out these important facts you probably never knew about visitmadison.com

Discover Madison's best restaurants, hotels, and biking trails for an unforgettable travel experience.

Visit visitmadison.com

Key Findings

We analyzed Visitmadison.com page load time and found that the first response time was 53 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

visitmadison.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

63/100

25%

SI (Speed Index)

Value19.8 s

0/100

10%

TBT (Total Blocking Time)

Value4,380 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.541

13/100

15%

TTI (Time to Interactive)

Value27.3 s

0/100

10%

Network Requests Diagram

visitmadison.com

53 ms

www.visitmadison.com

85 ms

shared.css

17 ms

weather-icons.min.css

50 ms

shared.css

17 ms

Our browser made a total of 154 requests to load all elements on the main page. We found that 58% of them (90 requests) were addressed to the original Visitmadison.com, 13% (20 requests) were made to Assets.simpleviewinc.com and 4% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (586 ms) relates to the external source Serve.uberads.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.9 kB (18%)

Content Size

686.3 kB

After Optimization

565.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Visitmadison.com main page is 686.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 464.4 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 120.1 kB

  • Original 143.8 kB
  • After minification 137.0 kB
  • After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.1 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 418 B

  • Original 464.4 kB
  • After minification 464.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Visit Madison images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 385 B

  • Original 65.5 kB
  • After minification 65.5 kB
  • After compression 65.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 12.6 kB
  • After minification 12.6 kB
  • After compression 12.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visitmadison.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 103 (73%)

Requests Now

142

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 142 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visit Madison. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 72 to 1 for JavaScripts and from 33 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

visitmadison.com

visitmadison.com

53 ms

www.visitmadison.com

www.visitmadison.com

85 ms

shared.css

shared.css

17 ms

weather-icons.min.css

weather-icons.min.css

50 ms

shared.css

shared.css

17 ms

shared.css

shared.css

25 ms

widget_visitors_guide.css

widget_visitors_guide.css

40 ms

widget_enews.css

widget_enews.css

39 ms

widget_video_player.css

widget_video_player.css

32 ms

widget_autoplayer_pro.css

widget_autoplayer_pro.css

38 ms

widget_planner_toolkit.css

widget_planner_toolkit.css

40 ms

widget_cookie_banner.css

widget_cookie_banner.css

51 ms

shared.css

shared.css

49 ms

widget_template_custom_featured_event_header.css

widget_template_custom_featured_event_header.css

49 ms

shared.css

shared.css

49 ms

widget_template_custom_featured_cards.css

widget_template_custom_featured_cards.css

49 ms

widget_template_custom_partner_logos.css

widget_template_custom_partner_logos.css

70 ms

widget_template_custom_social_links.css

widget_template_custom_social_links.css

54 ms

normalize.css

normalize.css

62 ms

foundation.min.css

foundation.min.css

55 ms

magnific-popup.min.css

magnific-popup.min.css

61 ms

shared.css

shared.css

62 ms

custom_header.css

custom_header.css

65 ms

custom_core_styles.css

custom_core_styles.css

65 ms

custom_forms.css

custom_forms.css

66 ms

wzb8rex.css

wzb8rex.css

75 ms

all.css

all.css

66 ms

plyr.polyfilled.min.js

plyr.polyfilled.min.js

61 ms

player.js

player.js

71 ms

modernizr.js

modernizr.js

63 ms

require.js

require.js

63 ms

requirejs_config_9a6ff98d_86340ccd.js

requirejs_config_9a6ff98d_86340ccd.js

71 ms

shared_header.js

shared_header.js

69 ms

polyfill.min.js

polyfill.min.js

321 ms

picturefill.js

picturefill.js

67 ms

crowdriff.js

crowdriff.js

76 ms

custom_quickview.css

custom_quickview.css

65 ms

custom_footer.css

custom_footer.css

64 ms

loginCheck.js

loginCheck.js

63 ms

shared_footer.js

shared_footer.js

66 ms

custom_forms.js

custom_forms.js

66 ms

plyr.polyfilled.min.js

plyr.polyfilled.min.js

20 ms

variables.css

variables.css

3 ms

p.css

p.css

19 ms

shared_print.css

shared_print.css

4 ms

plyr.css

plyr.css

11 ms

widget_social_share.css

widget_social_share.css

3 ms

plyr.css

plyr.css

29 ms

site_gtm.js

site_gtm.js

4 ms

jquery.min.js

jquery.min.js

4 ms

index.js

index.js

13 ms

main.js

main.js

3 ms

gtm.js

gtm.js

151 ms

gtm.js

gtm.js

251 ms

DestinationMadison_Red_f473b616-f116-4e16-9ab8-5378ffe7e5d5.png

DestinationMadison_Red_f473b616-f116-4e16-9ab8-5378ffe7e5d5.png

84 ms

waves.svg

waves.svg

13 ms

M.svg

M.svg

14 ms

asterisk.svg

asterisk.svg

15 ms

logo-footer.svg

logo-footer.svg

14 ms

tripadvisor.svg

tripadvisor.svg

13 ms

sv-logo.svg

sv-logo.svg

11 ms

Cover_a99f2746-61b2-41d9-b3f3-9b344e709e5d.jpg

Cover_a99f2746-61b2-41d9-b3f3-9b344e709e5d.jpg

149 ms

Capitol_Brewing_2022_0021_2_9cd0da31-201a-4d4f-ac3e-104c45a3b644.jpg

Capitol_Brewing_2022_0021_2_9cd0da31-201a-4d4f-ac3e-104c45a3b644.jpg

150 ms

SYTT_fest_full_logo_GMCVB-Events-01_DF477E44-69B6-4444-A995D1980FFEF441_ee2ed8c3-94fe-4c93-93a7f8fa4c76f1f4.jpg

SYTT_fest_full_logo_GMCVB-Events-01_DF477E44-69B6-4444-A995D1980FFEF441_ee2ed8c3-94fe-4c93-93a7f8fa4c76f1f4.jpg

161 ms

BrittinghamBoats_August2023_0057_large_322cd01a-62af-4394-ab39-b32bc993f9e5.jpg

BrittinghamBoats_August2023_0057_large_322cd01a-62af-4394-ab39-b32bc993f9e5.jpg

306 ms

Graze_August2023_0115_large_f5be0540-24d1-4ee9-8c5b-26c6dd3b6dae.jpg

Graze_August2023_0115_large_f5be0540-24d1-4ee9-8c5b-26c6dd3b6dae.jpg

159 ms

GreenLife_2023_0057_large_67ba8ecc-ead1-4b51-90ff-772e79cc83a4.jpg

GreenLife_2023_0057_large_67ba8ecc-ead1-4b51-90ff-772e79cc83a4.jpg

162 ms

_1_Northside_2023_0003_large_9ad30783-b681-46cf-98a3-e275394bb350.jpg

_1_Northside_2023_0003_large_9ad30783-b681-46cf-98a3-e275394bb350.jpg

158 ms

Doundrins_Distilling_2022_0006_large_ba8ac8ff-ebb1-402a-8cec-ac5a42c6bf45.jpg

Doundrins_Distilling_2022_0006_large_ba8ac8ff-ebb1-402a-8cec-ac5a42c6bf45.jpg

159 ms

MicrosoftTeams_image_8c95af96-d297-4724-b095-285d407adcb3.png

MicrosoftTeams_image_8c95af96-d297-4724-b095-285d407adcb3.png

245 ms

partner1_0d2c4d14-30cd-4d16-90dc-675acd7d29e0.png

partner1_0d2c4d14-30cd-4d16-90dc-675acd7d29e0.png

165 ms

Travel_Green_logo_resize_951770f4-d6ca-43f3-9023-81299fcdb8b6.png

Travel_Green_logo_resize_951770f4-d6ca-43f3-9023-81299fcdb8b6.png

244 ms

partner3_959847ae-5c9e-4bfb-9c7c-7fb3aa1f62a1.png

partner3_959847ae-5c9e-4bfb-9c7c-7fb3aa1f62a1.png

246 ms

Untitled_design_7__5aeae412-af96-408e-b4ff-70286b4d9334.png

Untitled_design_7__5aeae412-af96-408e-b4ff-70286b4d9334.png

247 ms

index.js

index.js

36 ms

index.js

index.js

36 ms

site_tripbuilder.js

site_tripbuilder.js

36 ms

domReady.js

domReady.js

35 ms

fa-solid-900.woff

fa-solid-900.woff

36 ms

fa-regular-400.woff

fa-regular-400.woff

125 ms

d

d

35 ms

d

d

124 ms

d

d

124 ms

d

d

50 ms

d

d

50 ms

custom_nav_mobile.js

custom_nav_mobile.js

40 ms

937973453

937973453

108 ms

custom_collection_helper.js

custom_collection_helper.js

25 ms

site_quickview.js

site_quickview.js

23 ms

main.js

main.js

73 ms

main.js

main.js

74 ms

main.js

main.js

73 ms

main.js

main.js

73 ms

custom_nav_helper.js

custom_nav_helper.js

52 ms

vue.min.js

vue.min.js

52 ms

quickview.js

quickview.js

55 ms

index.js

index.js

52 ms

main.js

main.js

53 ms

main.js

main.js

52 ms

clientMoment.js

clientMoment.js

52 ms

index.js

index.js

53 ms

custom_yelp_component.js

custom_yelp_component.js

52 ms

index.js

index.js

54 ms

index.js

index.js

52 ms

default.js

default.js

58 ms

load.js

load.js

53 ms

goatee_loader.js

goatee_loader.js

54 ms

js

js

287 ms

Capitol_Brewing_2022_0021_2_9cd0da31-201a-4d4f-ac3e-104c45a3b644.jpg

Capitol_Brewing_2022_0021_2_9cd0da31-201a-4d4f-ac3e-104c45a3b644.jpg

137 ms

SYTT_fest_full_logo_GMCVB-Events-01_DF477E44-69B6-4444-A995D1980FFEF441_ee2ed8c3-94fe-4c93-93a7f8fa4c76f1f4.jpg

SYTT_fest_full_logo_GMCVB-Events-01_DF477E44-69B6-4444-A995D1980FFEF441_ee2ed8c3-94fe-4c93-93a7f8fa4c76f1f4.jpg

138 ms

BrittinghamBoats_August2023_0057_large_322cd01a-62af-4394-ab39-b32bc993f9e5.jpg

BrittinghamBoats_August2023_0057_large_322cd01a-62af-4394-ab39-b32bc993f9e5.jpg

138 ms

Graze_August2023_0115_large_f5be0540-24d1-4ee9-8c5b-26c6dd3b6dae.jpg

Graze_August2023_0115_large_f5be0540-24d1-4ee9-8c5b-26c6dd3b6dae.jpg

139 ms

GreenLife_2023_0057_large_67ba8ecc-ead1-4b51-90ff-772e79cc83a4.jpg

GreenLife_2023_0057_large_67ba8ecc-ead1-4b51-90ff-772e79cc83a4.jpg

139 ms

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_1_Northside_2023_0003_large_9ad30783-b681-46cf-98a3-e275394bb350.jpg

239 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

47 ms

planner-toolkit-background.png

planner-toolkit-background.png

36 ms

m-pattern.png

m-pattern.png

98 ms

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143 ms

fa-brands-400.woff

fa-brands-400.woff

134 ms

sv_clientLib.js

sv_clientLib.js

162 ms

index.js

index.js

121 ms

async.min.js

async.min.js

122 ms

Resource.js

Resource.js

114 ms

Cloudinary.js

Cloudinary.js

70 ms

tokenLoader.js

tokenLoader.js

70 ms

text.js

text.js

113 ms

custom_tripbuilder_component.js

custom_tripbuilder_component.js

112 ms

js

js

125 ms

js

js

262 ms

insight.min.js

insight.min.js

490 ms

destination

destination

258 ms

hotjar-2148178.js

hotjar-2148178.js

454 ms

core.js

core.js

453 ms

15253

15253

586 ms

fbevents.js

fbevents.js

448 ms

widget.js

widget.js

483 ms

1_0

1_0

510 ms

events.js

events.js

251 ms

events.js

events.js

447 ms

jquery.cloudinary.js

jquery.cloudinary.js

173 ms

index.js

index.js

172 ms

index.js

index.js

172 ms

149 ms

js

js

176 ms

custom_yelp_snippet_template.html

custom_yelp_snippet_template.html

111 ms

wraplink_template.html

wraplink_template.html

114 ms

detail_template.html

detail_template.html

170 ms

web-vitals.attribution.iife.js

web-vitals.attribution.iife.js

236 ms

sa.css

sa.css

81 ms

sa.jpeg

sa.jpeg

110 ms

main.MWNkMWZjOGNjMA.js

main.MWNkMWZjOGNjMA.js

44 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

49 ms

widget_app_base_1715342638247.js

widget_app_base_1715342638247.js

26 ms

saq_pxl

saq_pxl

5 ms

Accessibility Review

visitmadison.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

visitmadison.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

visitmadison.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitmadison.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visitmadison.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitmadison.com

Open Graph data is detected on the main page of Visit Madison. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: