Tools & Wizards About Us
visitwiltshire.co.uk screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

visitwiltshire.co.uk

Visit Wiltshire - Official Wiltshire Tourist Information Site

Page Load Speed

7.1 sec in total

First Response

233 ms

Resources Loaded

5.6 sec

Page Rendered

1.2 sec

visitwiltshire.co.uk screenshot

About Website

Visit visitwiltshire.co.uk now to see the best up-to-date Visit Wiltshire content for United Kingdom and also check out these interesting facts you probably never knew about visitwiltshire.co.uk

Click here to find out all you need when visiting Wiltshire!...Easily search Attractions, Events and Accommodation suitable for your needs!...FREE MAPS & GUIDES!

Visit visitwiltshire.co.uk

Key Findings

We analyzed Visitwiltshire.co.uk page load time and found that the first response time was 233 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

visitwiltshire.co.uk performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value27.9 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value4,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.955

3/100

15%

TTI (Time to Interactive)

Value30.2 s

0/100

10%

Network Requests Diagram

visitwiltshire.co.uk

233 ms

www.visitwiltshire.co.uk

665 ms

style2_v63843438101.css

157 ms

style_v63843438101.css

380 ms

js

66 ms

Our browser made a total of 164 requests to load all elements on the main page. We found that 38% of them (63 requests) were addressed to the original Visitwiltshire.co.uk, 26% (42 requests) were made to Eu-assets.simpleview-europe.com and 7% (12 requests) were made to Snapwidget.com. The less responsive or slowest element that took the longest time to load (3.5 sec) relates to the external source Eu-assets.simpleview-europe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 374.2 kB (5%)

Content Size

8.2 MB

After Optimization

7.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Visitwiltshire.co.uk main page is 8.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.7 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 221.4 kB

  • Original 262.9 kB
  • After minification 261.3 kB
  • After compression 41.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 221.4 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 108.5 kB

  • Original 7.7 MB
  • After minification 7.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Visit Wiltshire images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 35.4 kB

  • Original 218.9 kB
  • After minification 217.1 kB
  • After compression 183.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 35.4 kB or 16% of the original size.

CSS Optimization

-12%

Potential reduce by 8.9 kB

  • Original 74.3 kB
  • After minification 71.1 kB
  • After compression 65.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visitwiltshire.co.uk needs all CSS files to be minified and compressed as it can save up to 8.9 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (30%)

Requests Now

154

After Optimization

108

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 154 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visit Wiltshire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

visitwiltshire.co.uk

visitwiltshire.co.uk

233 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

665 ms

style2_v63843438101.css

style2_v63843438101.css

157 ms

style_v63843438101.css

style_v63843438101.css

380 ms

js

js

66 ms

animate-enhanced.min_v63775376442.js

animate-enhanced.min_v63775376442.js

470 ms

SwipeGallery_v63843693990.js

SwipeGallery_v63843693990.js

405 ms

jsLanguages.asp

jsLanguages.asp

357 ms

HomeScroll_v63843438101.js

HomeScroll_v63843438101.js

265 ms

jquery.flexslider_v63843438101.js

jquery.flexslider_v63843438101.js

239 ms

public

public

436 ms

snapwidget.js

snapwidget.js

28 ms

public

public

344 ms

CookieScript.js

CookieScript.js

331 ms

CookieStyleFinal.css

CookieStyleFinal.css

329 ms

FeaturedItemsGallery_v63843438101.js

FeaturedItemsGallery_v63843438101.js

317 ms

DataCaptureProductList_v63843693990.js

DataCaptureProductList_v63843693990.js

338 ms

80 ms

1042 ms

564 ms

1043 ms

570 ms

802 ms

564 ms

1067 ms

1042 ms

1068 ms

1067 ms

1384 ms

1537 ms

1495 ms

1525 ms

1632 ms

1624 ms

2400 ms

1795 ms

1940 ms

2346 ms

1633 ms

1879 ms

1643 ms

1653 ms

1663 ms

1673 ms

1682 ms

icon_facebook_white.png

icon_facebook_white.png

155 ms

icon_twitter_white.png

icon_twitter_white.png

156 ms

icon_youtube_white.png

icon_youtube_white.png

155 ms

icon_instagram_white.png

icon_instagram_white.png

156 ms

icon_facebook_colour.png

icon_facebook_colour.png

156 ms

icon_twitter_colour.png

icon_twitter_colour.png

153 ms

icon_youtube_colour.png

icon_youtube_colour.png

337 ms

icon_instagram_colour.png

icon_instagram_colour.png

337 ms

logo.png

logo.png

337 ms

logo_black.png

logo_black.png

338 ms

logo_print.gif

logo_print.gif

336 ms

btn_sitesearch@x2.png

btn_sitesearch@x2.png

337 ms

circle_video.png

circle_video.png

557 ms

img_video.jpg

img_video.jpg

1220 ms

img_video_blackblock.png

img_video_blackblock.png

564 ms

map.png

map.png

557 ms

wiltshiremap_zoomed.jpg

wiltshiremap_zoomed.jpg

555 ms

arrow_left_active.png

arrow_left_active.png

557 ms

arrow_right_active.png

arrow_right_active.png

1036 ms

noimage.jpg

noimage.jpg

1035 ms

icon_facebook(1).png

icon_facebook(1).png

1035 ms

icon_twitter(1).png

icon_twitter(1).png

1034 ms

icon_youtube.png

icon_youtube.png

1033 ms

wiltinstagram.jpg

wiltinstagram.jpg

1060 ms

tripadvisor.png

tripadvisor.png

1059 ms

logo_2.gif

logo_2.gif

1060 ms

button_addtoitinerary.gif

button_addtoitinerary.gif

1060 ms

basket_view_saved.gif

basket_view_saved.gif

1060 ms

gtm.js

gtm.js

63 ms

arrow_toptab_black.png

arrow_toptab_black.png

1204 ms

arrow_toptab_white.png

arrow_toptab_white.png

1205 ms

flag_uk.png

flag_uk.png

1205 ms

LoadingMessageIconWhite.svg

LoadingMessageIconWhite.svg

1203 ms

clearsans-regular-webfont.woff

clearsans-regular-webfont.woff

1342 ms

wiltshirefonts.woff

wiltshirefonts.woff

1451 ms

clearsans-light-webfont.woff

clearsans-light-webfont.woff

1450 ms

clearsans-medium-webfont.woff

clearsans-medium-webfont.woff

1437 ms

widgets.js

widgets.js

490 ms

k8dPsktCeIs

k8dPsktCeIs

267 ms

analytics.js

analytics.js

157 ms

fbevents.js

fbevents.js

155 ms

221214

221214

141 ms

2561 ms

2276 ms

2272 ms

2365 ms

2692 ms

2556 ms

2818 ms

3091 ms

2780 ms

closeButton.gif

closeButton.gif

1365 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

1363 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

2010 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

1492 ms

choice.js

choice.js

862 ms

arrow_left_block.png

arrow_left_block.png

1289 ms

arrow_right_block.png

arrow_right_block.png

1288 ms

embed.vendor.min.760717b3f565c387.css

embed.vendor.min.760717b3f565c387.css

67 ms

embed.style.min.41abd7aaef93351c.css

embed.style.min.41abd7aaef93351c.css

282 ms

embed.grid.min.4069f6f840f9102b.css

embed.grid.min.4069f6f840f9102b.css

281 ms

js

js

352 ms

embed.vendor.min.2f17f0b14ee46c5a.js

embed.vendor.min.2f17f0b14ee46c5a.js

285 ms

embed.main.min.65b73ba9362828bd.js

embed.main.min.65b73ba9362828bd.js

285 ms

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

277 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

651 ms

collect

collect

43 ms

www-player.css

www-player.css

199 ms

www-embed-player.js

www-embed-player.js

273 ms

base.js

base.js

300 ms

arrow_readmore_0.png

arrow_readmore_0.png

1230 ms

arrow_left.png

arrow_left.png

1231 ms

arrow_right.png

arrow_right.png

1301 ms

collect

collect

263 ms

logo_overlay.png

logo_overlay.png

1119 ms

ajax-loader.gif

ajax-loader.gif

1119 ms

bg_message_price.gif

bg_message_price.gif

1121 ms

bg_message_quality.gif

bg_message_quality.gif

1158 ms

bg_message_security.gif

bg_message_security.gif

1161 ms

3035 ms

icon_booktickets.png

icon_booktickets.png

1189 ms

2421 ms

facebook.png

facebook.png

68 ms

xicon.png

xicon.png

69 ms

pinterest.png

pinterest.png

68 ms

post_type_icons.png

post_type_icons.png

68 ms

3549 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

370 ms

424 ms

ga-audiences

ga-audiences

455 ms

ad_status.js

ad_status.js

427 ms

3347 ms

LvMrC3vzHFP8SzxjvqNWRksbkOPiJTf11ILX4Pq8Ybc.js

LvMrC3vzHFP8SzxjvqNWRksbkOPiJTf11ILX4Pq8Ybc.js

182 ms

embed.js

embed.js

132 ms

settings

settings

433 ms

440978001_879794860857341_8702211538726920395_n.jpg

440978001_879794860857341_8702211538726920395_n.jpg

214 ms

440962497_879799380856889_7914479674483601090_n.jpg

440962497_879799380856889_7914479674483601090_n.jpg

497 ms

436332565_1574289926479498_5077585677166238781_n.jpg

436332565_1574289926479498_5077585677166238781_n.jpg

493 ms

436554276_758128593055771_594952178988156870_n.jpg

436554276_758128593055771_594952178988156870_n.jpg

492 ms

441603356_1100831007867830_1736350490231559604_n.jpg

441603356_1100831007867830_1736350490231559604_n.jpg

499 ms

436096715_1224825271824391_2217797940784197036_n.jpg

436096715_1224825271824391_2217797940784197036_n.jpg

493 ms

441578164_989740686132824_3360026789020340027_n.jpg

441578164_989740686132824_3360026789020340027_n.jpg

496 ms

436356068_445860041408565_7107193804923470107_n.jpg

436356068_445860041408565_7107193804923470107_n.jpg

494 ms

440757219_879802630856564_108799900015434102_n.jpg

440757219_879802630856564_108799900015434102_n.jpg

500 ms

2723 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

236 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

440 ms

cmp2-polyfilled.js

cmp2-polyfilled.js

125 ms

Create

Create

207 ms

cmp-list.json

cmp-list.json

5 ms

id

id

12 ms

cmp2ui-en.js

cmp2ui-en.js

10 ms

vendor-list-trimmed-v1.json

vendor-list-trimmed-v1.json

67 ms

button.856debeac157d9669cf51e73a08fbc93.js

button.856debeac157d9669cf51e73a08fbc93.js

146 ms

GenerateIT

GenerateIT

24 ms

embeds

embeds

21 ms

tweet_button.2f70fb173b9000da126c79afe2098f02.en-gb.html

tweet_button.2f70fb173b9000da126c79afe2098f02.en-gb.html

28 ms

print_v63843438101.css

print_v63843438101.css

80 ms

log_event

log_event

17 ms

Accessibility Review

visitwiltshire.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

visitwiltshire.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

visitwiltshire.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitwiltshire.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visitwiltshire.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitwiltshire.co.uk

Open Graph data is detected on the main page of Visit Wiltshire. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: