Tools & Wizards About Us
visitwiltshire.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

visitwiltshire.com

Visit Wiltshire - Official Wiltshire Tourist Information Site

Page Load Speed

4.7 sec in total

First Response

154 ms

Resources Loaded

3.6 sec

Page Rendered

1 sec

visitwiltshire.com screenshot

About Website

Visit visitwiltshire.com now to see the best up-to-date Visit Wiltshire content and also check out these interesting facts you probably never knew about visitwiltshire.com

Click here to find out all you need when visiting Wiltshire!...Easily search Attractions, Events and Accommodation suitable for your needs!...FREE MAPS & GUIDES!

Visit visitwiltshire.com

Key Findings

We analyzed Visitwiltshire.com page load time and found that the first response time was 154 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

visitwiltshire.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value28.0 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value2,040 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.952

3/100

15%

TTI (Time to Interactive)

Value27.3 s

0/100

10%

Network Requests Diagram

visitwiltshire.com

154 ms

www.visitwiltshire.co.uk

627 ms

style2_v63853879797.css

159 ms

style_v63853879797.css

381 ms

js

67 ms

Our browser made a total of 166 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Visitwiltshire.com, 37% (62 requests) were made to Visitwiltshire.co.uk and 26% (43 requests) were made to Eu-assets.simpleview-europe.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Eu-assets.simpleview-europe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 330.7 kB (9%)

Content Size

3.5 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Visitwiltshire.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 231.8 kB

  • Original 275.6 kB
  • After minification 273.9 kB
  • After compression 43.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 231.8 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 80.0 kB

  • Original 2.9 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Visit Wiltshire images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 10.1 kB

  • Original 222.9 kB
  • After minification 221.3 kB
  • After compression 212.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-12%

Potential reduce by 8.9 kB

  • Original 75.8 kB
  • After minification 72.6 kB
  • After compression 66.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Visitwiltshire.com needs all CSS files to be minified and compressed as it can save up to 8.9 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (31%)

Requests Now

148

After Optimization

102

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Visit Wiltshire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

visitwiltshire.com

visitwiltshire.com

154 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

627 ms

style2_v63853879797.css

style2_v63853879797.css

159 ms

style_v63853879797.css

style_v63853879797.css

381 ms

js

js

67 ms

animate-enhanced.min_v63775376442.js

animate-enhanced.min_v63775376442.js

465 ms

SwipeGallery_v63856218964.js

SwipeGallery_v63856218964.js

404 ms

jsLanguages.asp

jsLanguages.asp

329 ms

HomeScroll_v63853878634.js

HomeScroll_v63853878634.js

238 ms

jquery.flexslider_v63853878634.js

jquery.flexslider_v63853878634.js

244 ms

public

public

548 ms

snapwidget.js

snapwidget.js

37 ms

public

public

454 ms

CookieScript.js

CookieScript.js

322 ms

CookieStyleFinal.css

CookieStyleFinal.css

324 ms

FeaturedItemsGallery_v63853878634.js

FeaturedItemsGallery_v63853878634.js

401 ms

DataCaptureProductList_v63856218962.js

DataCaptureProductList_v63856218962.js

319 ms

123 ms

icon_facebook_white.png

icon_facebook_white.png

93 ms

icon_twitter_white.png

icon_twitter_white.png

91 ms

icon_youtube_white.png

icon_youtube_white.png

91 ms

icon_instagram_white.png

icon_instagram_white.png

93 ms

icon_facebook_colour.png

icon_facebook_colour.png

93 ms

icon_twitter_colour.png

icon_twitter_colour.png

93 ms

icon_youtube_colour.png

icon_youtube_colour.png

163 ms

icon_instagram_colour.png

icon_instagram_colour.png

164 ms

logo.png

logo.png

259 ms

logo_black.png

logo_black.png

256 ms

logo_print.gif

logo_print.gif

164 ms

btn_sitesearch@x2.png

btn_sitesearch@x2.png

165 ms

circle_video.png

circle_video.png

273 ms

img_video.jpg

img_video.jpg

636 ms

img_video_blackblock.png

img_video_blackblock.png

274 ms

map.png

map.png

273 ms

wiltshiremap_zoomed.jpg

wiltshiremap_zoomed.jpg

591 ms

arrow_left_active.png

arrow_left_active.png

274 ms

arrow_right_active.png

arrow_right_active.png

592 ms

noimage.jpg

noimage.jpg

593 ms

icon_facebook(1).png

icon_facebook(1).png

593 ms

icon_twitter(1).png

icon_twitter(1).png

592 ms

icon_youtube.png

icon_youtube.png

593 ms

wiltinstagram.jpg

wiltinstagram.jpg

594 ms

tripadvisor.png

tripadvisor.png

595 ms

logo_2.gif

logo_2.gif

595 ms

button_addtoitinerary.gif

button_addtoitinerary.gif

595 ms

basket_view_saved.gif

basket_view_saved.gif

635 ms

147 ms

255 ms

257 ms

258 ms

162 ms

164 ms

256 ms

890 ms

258 ms

259 ms

260 ms

258 ms

260 ms

260 ms

272 ms

271 ms

270 ms

888 ms

271 ms

294 ms

632 ms

296 ms

296 ms

321 ms

321 ms

321 ms

469 ms

470 ms

gtm.js

gtm.js

46 ms

arrow_toptab_black.png

arrow_toptab_black.png

621 ms

arrow_toptab_white.png

arrow_toptab_white.png

622 ms

flag_uk.png

flag_uk.png

621 ms

LoadingMessageIconWhite.svg

LoadingMessageIconWhite.svg

620 ms

clearsans-regular-webfont.woff

clearsans-regular-webfont.woff

848 ms

wiltshirefonts.woff

wiltshirefonts.woff

851 ms

clearsans-light-webfont.woff

clearsans-light-webfont.woff

851 ms

clearsans-medium-webfont.woff

clearsans-medium-webfont.woff

839 ms

widgets.js

widgets.js

35 ms

k8dPsktCeIs

k8dPsktCeIs

197 ms

closeButton.gif

closeButton.gif

802 ms

221214

221214

471 ms

330 ms

331 ms

331 ms

332 ms

447 ms

747 ms

804 ms

448 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

745 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

998 ms

www.visitwiltshire.co.uk

www.visitwiltshire.co.uk

1465 ms

742 ms

1476 ms

1276 ms

choice.js

choice.js

728 ms

arrow_left_block.png

arrow_left_block.png

885 ms

arrow_right_block.png

arrow_right_block.png

885 ms

arrow_readmore_0.png

arrow_readmore_0.png

888 ms

arrow_left.png

arrow_left.png

884 ms

arrow_right.png

arrow_right.png

905 ms

1975 ms

808 ms

1616 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

31 ms

base.js

base.js

59 ms

ad_status.js

ad_status.js

475 ms

IB4KEXV8u-k_bkhU78jQUSA-hI9APhLpeQI7w2Y-FTg.js

IB4KEXV8u-k_bkhU78jQUSA-hI9APhLpeQI7w2Y-FTg.js

457 ms

embed.js

embed.js

270 ms

embed.vendor.min.760717b3f565c387.css

embed.vendor.min.760717b3f565c387.css

287 ms

embed.style.min.41abd7aaef93351c.css

embed.style.min.41abd7aaef93351c.css

344 ms

embed.grid.min.4069f6f840f9102b.css

embed.grid.min.4069f6f840f9102b.css

345 ms

js

js

292 ms

embed.vendor.min.2f17f0b14ee46c5a.js

embed.vendor.min.2f17f0b14ee46c5a.js

348 ms

embed.main.min.65b73ba9362828bd.js

embed.main.min.65b73ba9362828bd.js

343 ms

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

iframeResizer.contentWindow.min.0da4d54c7d115e53.js

348 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

541 ms

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

435 ms

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

437 ms

all.js

all.js

432 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

154 ms

logo_overlay.png

logo_overlay.png

317 ms

ajax-loader.gif

ajax-loader.gif

316 ms

bg_message_price.gif

bg_message_price.gif

315 ms

bg_message_quality.gif

bg_message_quality.gif

341 ms

bg_message_security.gif

bg_message_security.gif

439 ms

icon_booktickets.png

icon_booktickets.png

438 ms

id

id

107 ms

cmp2-polyfilled.js

cmp2-polyfilled.js

143 ms

analytics.js

analytics.js

201 ms

facebook.png

facebook.png

126 ms

xicon.png

xicon.png

125 ms

pinterest.png

pinterest.png

125 ms

post_type_icons.png

post_type_icons.png

124 ms

settings

settings

199 ms

Create

Create

112 ms

all.js

all.js

41 ms

button.856debeac157d9669cf51e73a08fbc93.js

button.856debeac157d9669cf51e73a08fbc93.js

10 ms

458405055_18454722751061067_2885278429384553424_n.jpg

458405055_18454722751061067_2885278429384553424_n.jpg

13 ms

458637271_18454751410061067_3451092359961152897_n.jpg

458637271_18454751410061067_3451092359961152897_n.jpg

31 ms

458672696_2082795145447943_7570560403683107168_n.jpg

458672696_2082795145447943_7570560403683107168_n.jpg

42 ms

458765112_1040835101112917_6068235263138850502_n.jpg

458765112_1040835101112917_6068235263138850502_n.jpg

46 ms

458724332_532951406086718_7979258146576280150_n.jpg

458724332_532951406086718_7979258146576280150_n.jpg

47 ms

459114867_1049188569924986_1864785466358120748_n.jpg

459114867_1049188569924986_1864785466358120748_n.jpg

60 ms

459052519_18455810206061067_1586014456823754527_n.jpg

459052519_18455810206061067_1586014456823754527_n.jpg

57 ms

459185069_970787651758061_5271287680516765638_n.jpg

459185069_970787651758061_5271287680516765638_n.jpg

59 ms

459275345_970789805091179_5626659138902063511_n.jpg

459275345_970789805091179_5626659138902063511_n.jpg

58 ms

GenerateIT

GenerateIT

37 ms

embeds

embeds

53 ms

tweet_button.2f70fb173b9000da126c79afe2098f02.en-gb.html

tweet_button.2f70fb173b9000da126c79afe2098f02.en-gb.html

18 ms

image12.jpeg

image12.jpeg

33 ms

image21.jpeg

image21.jpeg

29 ms

image8.jpeg

image8.jpeg

13 ms

image50.jpeg

image50.jpeg

17 ms

image28.jpeg

image28.jpeg

35 ms

image56.jpeg

image56.jpeg

18 ms

image13.jpeg

image13.jpeg

16 ms

image38.jpeg

image38.jpeg

14 ms

print_v63853879797.css

print_v63853879797.css

80 ms

Accessibility Review

visitwiltshire.com accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

visitwiltshire.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

visitwiltshire.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Visitwiltshire.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Visitwiltshire.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

visitwiltshire.com

Open Graph data is detected on the main page of Visit Wiltshire. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: