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brands.wattpad.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

brands.wattpad.com

Wattpad Brand Partnerships - Where brand stories live.

Page Load Speed

34.7 sec in total

First Response

138 ms

Resources Loaded

2.1 sec

Page Rendered

32.5 sec

brands.wattpad.com screenshot

About Website

Click here to check amazing Brand S Wattpad content for United States. Otherwise, check out these important facts you probably never knew about brands.wattpad.com

Wattpad is the world's largest social network of readers and writers, with a community averaging 85M hyper-engaged monthly users.

Visit brands.wattpad.com

Key Findings

We analyzed Brands.wattpad.com page load time and found that the first response time was 138 ms and then it took 34.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

brands.wattpad.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value30.2 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value2,220 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.928

3/100

15%

TTI (Time to Interactive)

Value44.1 s

0/100

10%

Network Requests Diagram

brands.wattpad.com

138 ms

jquery-1.11.2.js

34 ms

jquery-migrate-1.2.1.js

69 ms

main.min.css

96 ms

theme-overrides.min.css

56 ms

Our browser made a total of 149 requests to load all elements on the main page. We found that 74% of them (110 requests) were addressed to the original Brands.wattpad.com, 4% (6 requests) were made to No-cache.hubspot.com and 3% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Brands.wattpad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (15%)

Content Size

11.9 MB

After Optimization

10.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brands.wattpad.com main page is 11.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 11.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 121.8 kB

  • Original 140.9 kB
  • After minification 127.5 kB
  • After compression 19.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 121.8 kB or 86% of the original size.

Image Optimization

-14%

Potential reduce by 1.6 MB

  • Original 11.4 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand S Wattpad needs image optimization as it can save up to 1.6 MB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 9.8 kB

  • Original 344.6 kB
  • After minification 344.6 kB
  • After compression 334.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 8.4 kB

  • Original 101.9 kB
  • After minification 101.9 kB
  • After compression 93.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brands.wattpad.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (34%)

Requests Now

145

After Optimization

95

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 145 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand S Wattpad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brands.wattpad.com

brands.wattpad.com

138 ms

jquery-1.11.2.js

jquery-1.11.2.js

34 ms

jquery-migrate-1.2.1.js

jquery-migrate-1.2.1.js

69 ms

main.min.css

main.min.css

96 ms

theme-overrides.min.css

theme-overrides.min.css

56 ms

style.min.css

style.min.css

65 ms

module_39006539284_subscribe-modal-form.min.css

module_39006539284_subscribe-modal-form.min.css

60 ms

module_37792741656_menu-section.min.css

module_37792741656_menu-section.min.css

74 ms

slick.css

slick.css

106 ms

module_37788945906_homepage-banner.min.css

module_37788945906_homepage-banner.min.css

94 ms

module_37791821842_tabbed-content.min.css

module_37791821842_tabbed-content.min.css

103 ms

module_38726542732_success-stories.min.css

module_38726542732_success-stories.min.css

106 ms

module_38726433407_logo-grid.min.css

module_38726433407_logo-grid.min.css

115 ms

rss_post_listing.css

rss_post_listing.css

131 ms

js

js

74 ms

current.js

current.js

159 ms

embed.js

embed.js

58 ms

main.min.js

main.min.js

215 ms

project.js

project.js

214 ms

module_39006539284_subscribe-modal-form.min.js

module_39006539284_subscribe-modal-form.min.js

219 ms

v2.js

v2.js

276 ms

module_37792741656_menu-section.min.js

module_37792741656_menu-section.min.js

281 ms

module_37791821842_tabbed-content.min.js

module_37791821842_tabbed-content.min.js

280 ms

module_38726542732_success-stories.min.js

module_38726542732_success-stories.min.js

220 ms

rss_listing_asset.js

rss_listing_asset.js

275 ms

4728314.js

4728314.js

354 ms

index.js

index.js

354 ms

analytics.js

analytics.js

313 ms

loop.bundle.js

loop.bundle.js

359 ms

hotjar-2096998.js

hotjar-2096998.js

315 ms

eeeb6c00-4660-4a58-a215-e1aa80bf24e3.png

eeeb6c00-4660-4a58-a215-e1aa80bf24e3.png

337 ms

wattpad-brand-partnerships-vertical-white.svg

wattpad-brand-partnerships-vertical-white.svg

295 ms

Wattpad_BrandPartnerships_Horizontal_Orange_RGB-3411x505-349853d%20(1).svg

Wattpad_BrandPartnerships_Horizontal_Orange_RGB-3411x505-349853d%20(1).svg

292 ms

home-background-image-full.png

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530 ms

home-background-image-mobile.png

home-background-image-mobile.png

333 ms

B2B_Home_Slider_Desktop_GenZ_A-Day-in-the-Life.jpg

B2B_Home_Slider_Desktop_GenZ_A-Day-in-the-Life.jpg

297 ms

mobile-day-in-the-life-update8.jpg

mobile-day-in-the-life-update8.jpg

293 ms

B2B_Home_Slider_Desktop_Generic_Guy-with-phone-and-skateboard.jpg

B2B_Home_Slider_Desktop_Generic_Guy-with-phone-and-skateboard.jpg

639 ms

skateboard-update.jpg

skateboard-update.jpg

338 ms

tickets.png

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334 ms

clock.png

clock.png

337 ms

calendar.png

calendar.png

387 ms

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389 ms

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392 ms

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392 ms

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532 ms

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558 ms

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601 ms

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596 ms

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HomePage%20-%20Success%20Stories%20Thumbnail%20Logos%20(3).png

597 ms

Maybelline%20(3).png

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888 ms

Elf_new_logo.png

Elf_new_logo.png

1082 ms

Reeses_logo.png

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888 ms

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888 ms

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390 ms

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533 ms

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522 ms

ShawRocketFund-edited.png

ShawRocketFund-edited.png

1052 ms

clean_and_clear.png

clean_and_clear.png

1023 ms

jcpenney.png

jcpenney.png

1040 ms

national-geographic.png

national-geographic.png

1046 ms

t-mobile-1.png

t-mobile-1.png

1085 ms

270 ms

microsoft%20(1).png

microsoft%20(1).png

986 ms

ben-and-jerry-s.png

ben-and-jerry-s.png

1026 ms

netflix-2015-logo.png

netflix-2015-logo.png

986 ms

paramount.png

paramount.png

1291 ms

LIONSGATE%20(1).png

LIONSGATE%20(1).png

953 ms

coca-cola%20(1).svg

coca-cola%20(1).svg

1123 ms

slick.min.js

slick.min.js

191 ms

feed

feed

1077 ms

banner.js

banner.js

286 ms

fb.js

fb.js

283 ms

4728314.js

4728314.js

350 ms

leadflows.js

leadflows.js

353 ms

Linotype%20-%20DINNextRoundedLTPro-Regular.otf

Linotype%20-%20DINNextRoundedLTPro-Regular.otf

1039 ms

schick-1%20(1).svg

schick-1%20(1).svg

1011 ms

Athenos_2010.png

Athenos_2010.png

1033 ms

at-t-4.svg

at-t-4.svg

1127 ms

js

js

77 ms

modules.a4fd7e5489291affcf56.js

modules.a4fd7e5489291affcf56.js

246 ms

the-cw.svg

the-cw.svg

1100 ms

Universal.png

Universal.png

1071 ms

h-m%20(1).png

h-m%20(1).png

1104 ms

unilever-use%20instead%20of%20eskinol.svg

unilever-use%20instead%20of%20eskinol.svg

1078 ms

219 ms

Cornetto_logo.png

Cornetto_logo.png

1049 ms

Disney%20Logo.png

Disney%20Logo.png

1046 ms

Picture1-3.png

Picture1-3.png

1053 ms

Untitled%20design%20(3)-1.png

Untitled%20design%20(3)-1.png

1051 ms

www-player.css

www-player.css

146 ms

www-embed-player.js

www-embed-player.js

185 ms

base.js

base.js

245 ms

collect

collect

161 ms

873e7f77-90cd-48eb-830e-65edc1c0dc21.png

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139 ms

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556 ms

hersheys-logo-freelogovectors.net_-1.webp

hersheys-logo-freelogovectors.net_-1.webp

916 ms

wb-logo.svg

wb-logo.svg

916 ms

me

me

550 ms

retargeting_segments

retargeting_segments

750 ms

unilever-logo.svg

unilever-logo.svg

892 ms

uiversal-logo.svg

uiversal-logo.svg

859 ms

paramount-logo.svg

paramount-logo.svg

861 ms

krft-logo.svg

krft-logo.svg

855 ms

mondelez-logo.svg

mondelez-logo.svg

851 ms

collect

collect

549 ms

js

js

505 ms

coca-cola-logo.svg

coca-cola-logo.svg

796 ms

ad_status.js

ad_status.js

295 ms

frito-lay-logo.svg

frito-lay-logo.svg

578 ms

20th-century-fox-logo.svg

20th-century-fox-logo.svg

573 ms

QIgJXlTW_ocH5BKR4VvT459F7KnrK51w4wqraUAmDYI.js

QIgJXlTW_ocH5BKR4VvT459F7KnrK51w4wqraUAmDYI.js

135 ms

embed.js

embed.js

80 ms

att-logo.svg

att-logo.svg

385 ms

nickelodeon-logo.svg

nickelodeon-logo.svg

529 ms

hm-logo.svg

hm-logo.svg

528 ms

the-cw-logo.svg

the-cw-logo.svg

387 ms

id

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69 ms

microsoft-logo.svg

microsoft-logo.svg

367 ms

mcdonalds-logo.svg

mcdonalds-logo.svg

502 ms

netflix-logo.svg

netflix-logo.svg

504 ms

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KFOmCnqEu92Fr1Mu4mxP.ttf

288 ms

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KFOlCnqEu92Fr1MmEU9fBBc9.ttf

291 ms

Clean%26Clear_Logo-Black_400x400.svg

Clean%26Clear_Logo-Black_400x400.svg

505 ms

Hershey_Logo-Black_400x400.svg

Hershey_Logo-Black_400x400.svg

467 ms

HP_Logo-Black_400x400.svg

HP_Logo-Black_400x400.svg

470 ms

ga-audiences

ga-audiences

154 ms

influence%20this.png

influence%20this.png

630 ms

Digiday%20Winner.png

Digiday%20Winner.png

321 ms

shorty.png

shorty.png

303 ms

asia%20pacific.png

asia%20pacific.png

295 ms

wattpad-brand-partnerships-horizontal-white.svg

wattpad-brand-partnerships-horizontal-white.svg

296 ms

home-intro-bg.png

home-intro-bg.png

299 ms

Create

Create

76 ms

associate-segment

associate-segment

44 ms

home-intro-let.png

home-intro-let.png

219 ms

home-intro-right.png

home-intro-right.png

211 ms

wattpad-what-is-wattpad-background.png

wattpad-what-is-wattpad-background.png

204 ms

wattpad-why-wattpad-background.png

wattpad-why-wattpad-background.png

205 ms

about-ad-experiences-background-guy.png

about-ad-experiences-background-guy.png

201 ms

about-work-brands-background.png

about-work-brands-background.png

200 ms

wattpad-awards-background.png

wattpad-awards-background.png

202 ms

Sign-up-graphic.png

Sign-up-graphic.png

202 ms

w.png

w.png

203 ms

slider-arrow-left.png

slider-arrow-left.png

296 ms

slider-arrow-right.png

slider-arrow-right.png

217 ms

GenerateIT

GenerateIT

16 ms

Accessibility Review

brands.wattpad.com accessibility score

67

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brands.wattpad.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

brands.wattpad.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brands.wattpad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brands.wattpad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brands.wattpad.com

Open Graph data is detected on the main page of Brand S Wattpad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: