Tools & Wizards About Us
expenditurereport.warc.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

expenditurereport.warc.com

AA/WARC Expenditure Report | WARC Media

Page Load Speed

3.8 sec in total

First Response

178 ms

Resources Loaded

3.2 sec

Page Rendered

402 ms

expenditurereport.warc.com screenshot

About Website

Visit expenditurereport.warc.com now to see the best up-to-date Expenditure Report WARC content for India and also check out these interesting facts you probably never knew about expenditurereport.warc.com

The most trusted source of UK adspend data, brought to you from the Advertising Association and WARC.

Visit expenditurereport.warc.com

Key Findings

We analyzed Expenditurereport.warc.com page load time and found that the first response time was 178 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

expenditurereport.warc.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value33.8 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value4,160 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value29.1 s

0/100

10%

Network Requests Diagram

expenditurereport.warc.com

178 ms

expenditurereport.warc.com

317 ms

expenditure-report

520 ms

expenditure-report

395 ms

xtv3zgw.css

61 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Expenditurereport.warc.com, 44% (42 requests) were made to Warc.com and 33% (32 requests) were made to Cdn.warc.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Warc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (12%)

Content Size

11.6 MB

After Optimization

10.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Expenditurereport.warc.com main page is 11.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 9.6 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 35.3 kB

  • Original 45.8 kB
  • After minification 40.9 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.3 kB or 77% of the original size.

Image Optimization

-10%

Potential reduce by 972.1 kB

  • Original 9.6 MB
  • After minification 8.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Expenditure Report WARC images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 350.9 kB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 1.4 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 350.9 kB or 20% of the original size.

CSS Optimization

-34%

Potential reduce by 36.4 kB

  • Original 106.2 kB
  • After minification 106.2 kB
  • After compression 69.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Expenditurereport.warc.com needs all CSS files to be minified and compressed as it can save up to 36.4 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (70%)

Requests Now

54

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Expenditure Report WARC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

expenditurereport.warc.com

expenditurereport.warc.com

178 ms

expenditurereport.warc.com

expenditurereport.warc.com

317 ms

expenditure-report

expenditure-report

520 ms

expenditure-report

expenditure-report

395 ms

xtv3zgw.css

xtv3zgw.css

61 ms

Starling.css

Starling.css

305 ms

forms2.min.js

forms2.min.js

118 ms

jquery.min.js

jquery.min.js

55 ms

popper.min.js

popper.min.js

68 ms

bootstrap.min.js

bootstrap.min.js

76 ms

jquery-ui.css

jquery-ui.css

58 ms

jquery-ui.min.js

jquery-ui.min.js

67 ms

tabbable.js

tabbable.js

308 ms

focus-trap.js

focus-trap.js

311 ms

ResourceLoader.min.js

ResourceLoader.min.js

311 ms

UserSettings.min.js

UserSettings.min.js

312 ms

WarcWaitLogo2.min.js

WarcWaitLogo2.min.js

311 ms

CommonFunctions.min.js

CommonFunctions.min.js

378 ms

slick.css

slick.css

49 ms

slick.min.js

slick.min.js

52 ms

Head.min.js

Head.min.js

383 ms

bootstrap.min.css

bootstrap.min.css

386 ms

navigation.min.css

navigation.min.css

384 ms

tabbedmenu2.min.js

tabbedmenu2.min.js

385 ms

logged-out.min.css

logged-out.min.css

386 ms

cms-landing-pages.min.css

cms-landing-pages.min.css

452 ms

slick.css

slick.css

52 ms

Header.js

Header.js

457 ms

Scripts.js

Scripts.js

552 ms

Index.js

Index.js

553 ms

slick.min.js

slick.min.js

52 ms

p.css

p.css

26 ms

Starling.css

Starling.css

93 ms

tabbable.js

tabbable.js

249 ms

focus-trap.js

focus-trap.js

274 ms

ResourceLoader.min.js

ResourceLoader.min.js

352 ms

UserSettings.min.js

UserSettings.min.js

358 ms

WarcWaitLogo2.min.js

WarcWaitLogo2.min.js

355 ms

CommonFunctions.min.js

CommonFunctions.min.js

288 ms

Head.min.js

Head.min.js

282 ms

navigation.min.css

navigation.min.css

280 ms

bootstrap.min.css

bootstrap.min.css

360 ms

tabbedmenu2.min.js

tabbedmenu2.min.js

368 ms

logged-out.min.css

logged-out.min.css

369 ms

gzg6dqu.js

gzg6dqu.js

62 ms

zrc3qru.js

zrc3qru.js

158 ms

cms-landing-pages.min.css

cms-landing-pages.min.css

319 ms

Header.js

Header.js

303 ms

p.gif

p.gif

31 ms

Scripts.js

Scripts.js

209 ms

Index.js

Index.js

1073 ms

p.gif

p.gif

6 ms

AA_WARC4x3.jpg

AA_WARC4x3.jpg

86 ms

chevron-white.svg

chevron-white.svg

89 ms

search-icon.svg

search-icon.svg

89 ms

156710.png

156710.png

86 ms

BW_profile.png

BW_profile.png

86 ms

DM_profile.png

DM_profile.png

86 ms

1_IAB.png

1_IAB.png

85 ms

2_RC.png

2_RC.png

85 ms

3_NMA.png

3_NMA.png

156 ms

4_outsmart.png

4_outsmart.png

156 ms

6_Nielsen.png

6_Nielsen.png

154 ms

facebook.svg

facebook.svg

154 ms

twitter.svg

twitter.svg

155 ms

linkedin.svg

linkedin.svg

229 ms

youtube.svg

youtube.svg

228 ms

instagram-icon.svg

instagram-icon.svg

228 ms

WeChat_WARC-QR-code.jpg

WeChat_WARC-QR-code.jpg

230 ms

d

d

9 ms

d

d

43 ms

d

d

9 ms

chevron-right.svg

chevron-right.svg

82 ms

AWER-release-schedule.jpeg

AWER-release-schedule.jpeg

195 ms

gtm.js

gtm.js

88 ms

Starling-Black.woff

Starling-Black.woff

90 ms

Starling-Bold.woff

Starling-Bold.woff

89 ms

Starling-Book.woff

Starling-Book.woff

104 ms

156710.png

156710.png

303 ms

1_IAB.png

1_IAB.png

212 ms

AA_WARC4x3.jpg

AA_WARC4x3.jpg

187 ms

2_RC.png

2_RC.png

193 ms

BW_profile.png

BW_profile.png

272 ms

DM_profile.png

DM_profile.png

283 ms

5_RM.png

5_RM.png

224 ms

6_Nielsen.png

6_Nielsen.png

274 ms

facebook.svg

facebook.svg

283 ms

3_NMA.png

3_NMA.png

313 ms

twitter.svg

twitter.svg

304 ms

4_outsmart.png

4_outsmart.png

321 ms

instagram-icon.svg

instagram-icon.svg

281 ms

youtube.svg

youtube.svg

288 ms

linkedin.svg

linkedin.svg

312 ms

AWER-release-schedule.jpeg

AWER-release-schedule.jpeg

760 ms

WeChat_WARC-QR-code.jpg

WeChat_WARC-QR-code.jpg

338 ms

waiting.min.css

waiting.min.css

80 ms

Accessibility Review

expenditurereport.warc.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

expenditurereport.warc.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

expenditurereport.warc.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Expenditurereport.warc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Expenditurereport.warc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

expenditurereport.warc.com

Open Graph data is detected on the main page of Expenditure Report WARC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: