Tools & Wizards About Us
link.whattoexpect.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

link.whattoexpect.com

What to Expect - The Most Trusted Pregnancy & Parenting Brand

Page Load Speed

3.3 sec in total

First Response

12 ms

Resources Loaded

726 ms

Page Rendered

2.6 sec

link.whattoexpect.com screenshot

About Website

Welcome to link.whattoexpect.com homepage info - get ready to check Link What To Expect best content for United States right away, or after learning these important things about link.whattoexpect.com

Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

Visit link.whattoexpect.com

Key Findings

We analyzed Link.whattoexpect.com page load time and found that the first response time was 12 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

link.whattoexpect.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value2,940 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.054

98/100

15%

TTI (Time to Interactive)

Value33.1 s

0/100

10%

Network Requests Diagram

whattoexpect.com

12 ms

whattoexpect.com

11 ms

www.whattoexpect.com

139 ms

homepageNew.css

44 ms

zdconsenth.js

471 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Link.whattoexpect.com, 5% (3 requests) were made to Whattoexpect.com and 3% (2 requests) were made to Content.whattoexpect.com. The less responsive or slowest element that took the longest time to load (549 ms) relates to the external source Cdn.ziffstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (35%)

Content Size

5.5 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Link.whattoexpect.com main page is 5.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 344.4 kB

  • Original 410.0 kB
  • After minification 400.8 kB
  • After compression 65.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 344.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 938 B

  • Original 2.9 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Link What To Expect images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.6 MB

  • Original 2.2 MB
  • After minification 2.2 MB
  • After compression 638.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.6 MB or 71% of the original size.

CSS Optimization

-0%

Potential reduce by 26 B

  • Original 40.2 kB
  • After minification 40.2 kB
  • After compression 40.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Link.whattoexpect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (5%)

Requests Now

57

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Link What To Expect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

whattoexpect.com

whattoexpect.com

12 ms

whattoexpect.com

whattoexpect.com

11 ms

www.whattoexpect.com

www.whattoexpect.com

139 ms

homepageNew.css

homepageNew.css

44 ms

zdconsenth.js

zdconsenth.js

471 ms

logo.v3.svg

logo.v3.svg

107 ms

homepageNew.bundle.js

homepageNew.bundle.js

116 ms

icong1.png

icong1.png

549 ms

implantation-bleeding-2023-article.jpg

implantation-bleeding-2023-article.jpg

35 ms

What-Does-a-Faint-Positive-on-a-Pregnancy-Test-Mean-article.jpg

What-Does-a-Faint-Positive-on-a-Pregnancy-Test-Mean-article.jpg

100 ms

implantation-article.jpg

implantation-article.jpg

99 ms

How-to-Have-a-Boy-or-Girl-2021-article.jpg

How-to-Have-a-Boy-or-Girl-2021-article.jpg

102 ms

homepage-refresh-Ovulation-Calculator-Icon.svg

homepage-refresh-Ovulation-Calculator-Icon.svg

106 ms

IVF-due-date-icon.svg

IVF-due-date-icon.svg

103 ms

Early-Signs-of-Pregnancy-Before-a-Missed-Period-article.jpg

Early-Signs-of-Pregnancy-Before-a-Missed-Period-article.jpg

104 ms

morning-sickness-2018-article.jpg

morning-sickness-2018-article.jpg

102 ms

Signs-and-Symptoms-of-Labor-article.jpg

Signs-and-Symptoms-of-Labor-article.jpg

132 ms

changes-in-fetal-movement-2021-article.jpg

changes-in-fetal-movement-2021-article.jpg

109 ms

predicting-babys-gender-article.jpg

predicting-babys-gender-article.jpg

104 ms

contractions-braxton-hicks-article.jpg

contractions-braxton-hicks-article.jpg

109 ms

homepage-refresh-Due-Date-Calculator-Icon.svg

homepage-refresh-Due-Date-Calculator-Icon.svg

105 ms

homepage-refresh-Pregnancy-weight-gain-calculator-Icon.svg

homepage-refresh-Pregnancy-weight-gain-calculator-Icon.svg

107 ms

homepage-refresh-Gender_Predictor-Icon.svg

homepage-refresh-Gender_Predictor-Icon.svg

125 ms

growth-spurt-first-year-article.jpg

growth-spurt-first-year-article.jpg

128 ms

Gassy-Baby-article.jpg

Gassy-Baby-article.jpg

132 ms

6-Ways-to-Establish-a-Blissful-Baby-Bedtime-Routine-article.jpg

6-Ways-to-Establish-a-Blissful-Baby-Bedtime-Routine-article.jpg

126 ms

Gripe-Water-for-Newborns-and-Babies-article.jpg

Gripe-Water-for-Newborns-and-Babies-article.jpg

128 ms

Sleep-Regression-101-article.jpg

Sleep-Regression-101-article.jpg

132 ms

feed-tracker-in-app-2021-article.jpg

feed-tracker-in-app-2021-article.jpg

131 ms

toddler-waking-early-article.jpg

toddler-waking-early-article.jpg

142 ms

3-day-potty-training-article.jpg

3-day-potty-training-article.jpg

131 ms

toddler-night-terrors-article.jpg

toddler-night-terrors-article.jpg

139 ms

toddler-food-strikes-article.jpg

toddler-food-strikes-article.jpg

133 ms

refusing-to-poop-article.jpg

refusing-to-poop-article.jpg

134 ms

how-far-apart-should-you-space-your-kids-article.jpg

how-far-apart-should-you-space-your-kids-article.jpg

133 ms

b-is-for-big-brother-cheerilycoshop-article.jpg

b-is-for-big-brother-cheerilycoshop-article.jpg

133 ms

reliable-financial-services-for-single-moms-article.jpg

reliable-financial-services-for-single-moms-article.jpg

137 ms

baby-passports-article.jpg

baby-passports-article.jpg

137 ms

When-to-have-a-baby-shower-article.jpg

When-to-have-a-baby-shower-article.jpg

136 ms

A-Boy-Name-article.jpg

A-Boy-Name-article.jpg

136 ms

J-girl-name-article.jpg

J-girl-name-article.jpg

138 ms

M-girl-Name-article.jpg

M-girl-Name-article.jpg

138 ms

S-Girl-Name-article.jpg

S-Girl-Name-article.jpg

139 ms

k-boy-name-article.jpg

k-boy-name-article.jpg

109 ms

gtm.js

gtm.js

131 ms

wte_snowplow.js

wte_snowplow.js

121 ms

best-pregnancy-pillows-apr-2023-article.jpg

best-pregnancy-pillows-apr-2023-article.jpg

56 ms

best-prenatal-vitamins-mar-2023-article.jpg

best-prenatal-vitamins-mar-2023-article.jpg

43 ms

best-baby-samples-mar-2023-article.jpg

best-baby-samples-mar-2023-article.jpg

43 ms

best-baby-sales-happening-dec-2022-article.jpg

best-baby-sales-happening-dec-2022-article.jpg

43 ms

best-breast-pumps-mar-2023-article.jpg

best-breast-pumps-mar-2023-article.jpg

42 ms

AI-Tool_Desktop.svg

AI-Tool_Desktop.svg

42 ms

first-trimester-must-haves-march-2022-article.jpg

first-trimester-must-haves-march-2022-article.jpg

73 ms

your-second-trimester-survival-kit-aug-2022-alt-article.jpg

your-second-trimester-survival-kit-aug-2022-alt-article.jpg

42 ms

third-trimester-must-haves-aug-2022-article.jpg

third-trimester-must-haves-aug-2022-article.jpg

41 ms

lazy-load-img-placeholder.svg

lazy-load-img-placeholder.svg

41 ms

mobile-menu.v3.svg

mobile-menu.v3.svg

40 ms

hero-bg-home-gradient2.svg

hero-bg-home-gradient2.svg

41 ms

hero-bg-home-noise2.png

hero-bg-home-noise2.png

39 ms

topic-show-more-down-arrow.svg

topic-show-more-down-arrow.svg

25 ms

Accessibility Review

link.whattoexpect.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

link.whattoexpect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

link.whattoexpect.com SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Link.whattoexpect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Link.whattoexpect.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

link.whattoexpect.com

Open Graph description is not detected on the main page of Link What To Expect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: