Tools & Wizards About Us
products.wholefoodsmarket.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

products.wholefoodsmarket.com

Browse Products by Aisle and Section - Whole Foods Market

Page Load Speed

2.9 sec in total

First Response

358 ms

Resources Loaded

856 ms

Page Rendered

1.7 sec

products.wholefoodsmarket.com screenshot

About Website

Welcome to products.wholefoodsmarket.com homepage info - get ready to check Products Whole Foods Market best content for United States right away, or after learning these important things about products.wholefoodsmarket.com

Find local, organic, plant-based & more at Whole Foods Market. Browse our products by sale, section and special diet — vegan, keto, gluten-free, and more.

Visit products.wholefoodsmarket.com

Key Findings

We analyzed Products.wholefoodsmarket.com page load time and found that the first response time was 358 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

products.wholefoodsmarket.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value20.7 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value3,390 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.222

56/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

products

358 ms

ue-instrumentation.min.js

41 ms

lib-latest.js

49 ms

Wfm-DigitalTech-StoreFinder-Query.js

114 ms

app.esm.js

28 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Products.wholefoodsmarket.com, 38% (21 requests) were made to Wholefoodsmarket.com and 9% (5 requests) were made to Assets.wholefoodsmarket.com. The less responsive or slowest element that took the longest time to load (358 ms) relates to the external source Wholefoodsmarket.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 263.0 kB (22%)

Content Size

1.2 MB

After Optimization

929.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Products.wholefoodsmarket.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 940.1 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 127.7 kB

  • Original 150.6 kB
  • After minification 150.6 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.7 kB or 85% of the original size.

Image Optimization

-14%

Potential reduce by 135.3 kB

  • Original 940.1 kB
  • After minification 804.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Products Whole Foods Market needs image optimization as it can save up to 135.3 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 102.1 kB
  • After minification 102.1 kB
  • After compression 102.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 14 (27%)

Requests Now

52

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Products Whole Foods Market. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

products

products

358 ms

ue-instrumentation.min.js

ue-instrumentation.min.js

41 ms

lib-latest.js

lib-latest.js

49 ms

Wfm-DigitalTech-StoreFinder-Query.js

Wfm-DigitalTech-StoreFinder-Query.js

114 ms

app.esm.js

app.esm.js

28 ms

app.js

app.js

44 ms

ed7c55958d9b0c2c.css

ed7c55958d9b0c2c.css

28 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

24 ms

webpack-de5c3da60d6ea142.js

webpack-de5c3da60d6ea142.js

31 ms

framework-ca706bf673a13738.js

framework-ca706bf673a13738.js

32 ms

main-9799bc20f3ae6251.js

main-9799bc20f3ae6251.js

31 ms

_app-4a0b2c927eeca85a.js

_app-4a0b2c927eeca85a.js

112 ms

9679-42a71a4f1668a6a7.js

9679-42a71a4f1668a6a7.js

36 ms

1638-747b1d47d73145ad.js

1638-747b1d47d73145ad.js

36 ms

905-54d39ae21a6ceda0.js

905-54d39ae21a6ceda0.js

37 ms

products-5db6f6fc4d336ed5.js

products-5db6f6fc4d336ed5.js

37 ms

_buildManifest.js

_buildManifest.js

45 ms

_ssgManifest.js

_ssgManifest.js

44 ms

store-banner-d%402x-crop.png

store-banner-d%402x-crop.png

199 ms

2024_WFM-CEN_SeptB_EE-SpiceUpFall_FlavorsOfFall_PIE-FullWidth@1x.png

2024_WFM-CEN_SeptB_EE-SpiceUpFall_FlavorsOfFall_PIE-FullWidth@1x.png

208 ms

icon-social-x.svg

icon-social-x.svg

183 ms

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151 ms

badge-ios-app-store.svg

badge-ios-app-store.svg

129 ms

google-badge.svg

google-badge.svg

133 ms

logo-pinto-white.svg

logo-pinto-white.svg

139 ms

an-Amazon-Company-logo-white.png

an-Amazon-Company-logo-white.png

141 ms

img-aisle-produce._FMwebp__SR250,250_.jpg

img-aisle-produce._FMwebp__SR250,250_.jpg

73 ms

2023_CEN_CategoryImage_Dairy_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Dairy_1x._FMwebp__SR250,250_.jpg

69 ms

2023_CEN_CategoryImage_Meat_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Meat_1x._FMwebp__SR250,250_.jpg

68 ms

2023_CEN_CategoryImage_PreparedFoods_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_PreparedFoods_1x._FMwebp__SR250,250_.jpg

99 ms

2023_CEN_CategoryImage_PantryEssentials_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_PantryEssentials_1x._FMwebp__SR250,250_.jpg

99 ms

2023_CEN_CategoryImage_Bakery_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Bakery_1x._FMwebp__SR250,250_.jpg

130 ms

2023_CEN_CategoryImage_BodyCare_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_BodyCare_1x._FMwebp__SR250,250_.jpg

135 ms

2023_CEN_CategoryImage_Supplements._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Supplements._FMwebp__SR250,250_.jpg

138 ms

2023_CEN_CategoryImage_FrozenFood_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_FrozenFood_1x._FMwebp__SR250,250_.jpg

141 ms

2023_CEN_CategoryImage_Snacks_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Snacks_1x._FMwebp__SR250,250_.jpg

144 ms

2023_CEN_CategoryImage_Seafood_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Seafood_1x._FMwebp__SR250,250_.jpg

142 ms

2023_CEN_CategoryImage_Beverages_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Beverages_1x._FMwebp__SR250,250_.jpg

143 ms

img-aisle-beer._FMwebp__SR250,250_.jpg

img-aisle-beer._FMwebp__SR250,250_.jpg

144 ms

2023_CEN_CategoryImage_Desserts_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Desserts_1x._FMwebp__SR250,250_.jpg

143 ms

2023_CEN_CategoryImage_Floral_1x._FMwebp__SR250,250_.jpg

2023_CEN_CategoryImage_Floral_1x._FMwebp__SR250,250_.jpg

144 ms

img-diet-vegan._FMwebp_.png

img-diet-vegan._FMwebp_.png

145 ms

img-diet-keto._FMwebp_.png

img-diet-keto._FMwebp_.png

149 ms

img-diet-gluten-free._FMwebp_.png

img-diet-gluten-free._FMwebp_.png

145 ms

img-diet-paleofriendly._FMwebp_.png

img-diet-paleofriendly._FMwebp_.png

148 ms

img-diet-vegetarian._FMwebp_.png

img-diet-vegetarian._FMwebp_.png

147 ms

img-diet-dairyfree._FMwebp_.png

img-diet-dairyfree._FMwebp_.png

151 ms

img-diet-engine2._FMwebp_.png

img-diet-engine2._FMwebp_.png

151 ms

img-diet-wholefoodsdiet._FMwebp_.png

img-diet-wholefoodsdiet._FMwebp_.png

151 ms

img-365._FMwebp__SR600,600_.jpg

img-365._FMwebp__SR600,600_.jpg

153 ms

img-catering._FMwebp__SR600,600_.jpg

img-catering._FMwebp__SR600,600_.jpg

153 ms

icon-social-tiktok.svg

icon-social-tiktok.svg

131 ms

icon-social-threads.svg

icon-social-threads.svg

127 ms

CordaMedium.woff

CordaMedium.woff

19 ms

CordaRegular.woff

CordaRegular.woff

44 ms

CordaBold.woff

CordaBold.woff

44 ms

Accessibility Review

products.wholefoodsmarket.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

products.wholefoodsmarket.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

products.wholefoodsmarket.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Products.wholefoodsmarket.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Products.wholefoodsmarket.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

products.wholefoodsmarket.com

Open Graph data is detected on the main page of Products Whole Foods Market. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: