Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

w4.com

W4 is now Digital Media Solutions®

Page Load Speed

2.3 sec in total

First Response

185 ms

Resources Loaded

1.8 sec

Page Rendered

343 ms

w4.com screenshot

About Website

Click here to check amazing W4 content for India. Otherwise, check out these important facts you probably never knew about w4.com

W4 makes it safe & easy for Advertisers to use CPA marketing to achieve their customer acquisition or lead-gen goals, and helps Publishers earn more money.

Visit w4.com

Key Findings

We analyzed W4.com page load time and found that the first response time was 185 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

w4.com performance score

0

Network Requests Diagram

w4.com

185 ms

css

41 ms

1447360542index.css

76 ms

css

54 ms

style.css

143 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 88% of them (58 requests) were addressed to the original W4.com, 3% (2 requests) were made to Fonts.googleapis.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (813 ms) belongs to the original domain W4.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (60%)

Content Size

3.1 MB

After Optimization

1.2 MB

In fact, the total size of W4.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 37.1 kB

  • Original 45.0 kB
  • After minification 40.7 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.1 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 35.4 kB

  • Original 737.0 kB
  • After minification 701.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. W4 images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 987.1 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 378.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 987.1 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 788.1 kB

  • Original 921.8 kB
  • After minification 898.6 kB
  • After compression 133.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. W4.com needs all CSS files to be minified and compressed as it can save up to 788.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (31%)

Requests Now

64

After Optimization

44

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of W4. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

w4.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise W4.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that W4.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of W4. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: