Tools & Wizards About Us
waitrosememorystore.org.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

waitrosememorystore.org.uk

Waitrose Memory Store - A living history of Waitrose, past and present

Page Load Speed

3 sec in total

First Response

326 ms

Resources Loaded

2.4 sec

Page Rendered

290 ms

waitrosememorystore.org.uk screenshot

About Website

Visit waitrosememorystore.org.uk now to see the best up-to-date Waitrose Memory Store content and also check out these interesting facts you probably never knew about waitrosememorystore.org.uk

Waitrose Memory Store: A living history of Waitrose & Partners. Through the site, people share their memories, photos, maps and information about Waitrose & Partners, past and present.

Visit waitrosememorystore.org.uk

Key Findings

We analyzed Waitrosememorystore.org.uk page load time and found that the first response time was 326 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

waitrosememorystore.org.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.309

38/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

waitrosememorystore.org.uk

326 ms

waitrosememorystore.org.uk

797 ms

wp-emoji-release.min.js

219 ms

leaflet.css

342 ms

colorbox.css

260 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 65% of them (40 requests) were addressed to the original Waitrosememorystore.org.uk, 21% (13 requests) were made to D1fypas58clb0f.cloudfront.net and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (797 ms) belongs to the original domain Waitrosememorystore.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 700.1 kB (27%)

Content Size

2.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Waitrosememorystore.org.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 50.1 kB

  • Original 63.7 kB
  • After minification 60.0 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.1 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 63.5 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Waitrose Memory Store images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 244.8 kB

  • Original 350.2 kB
  • After minification 326.6 kB
  • After compression 105.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 244.8 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 341.7 kB

  • Original 401.5 kB
  • After minification 377.3 kB
  • After compression 59.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Waitrosememorystore.org.uk needs all CSS files to be minified and compressed as it can save up to 341.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (65%)

Requests Now

54

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Waitrose Memory Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

waitrosememorystore.org.uk

waitrosememorystore.org.uk

326 ms

waitrosememorystore.org.uk

waitrosememorystore.org.uk

797 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

219 ms

leaflet.css

leaflet.css

342 ms

colorbox.css

colorbox.css

260 ms

flexslider.css

flexslider.css

264 ms

style.min.css

style.min.css

430 ms

mappress.css

mappress.css

360 ms

font-awesome.min.css

font-awesome.min.css

42 ms

pagenavi-css.css

pagenavi-css.css

276 ms

sidebar-login.css

sidebar-login.css

312 ms

front.min.css

front.min.css

319 ms

default-styles.css

default-styles.css

365 ms

jquery.min.js

jquery.min.js

564 ms

jquery-migrate.min.js

jquery-migrate.min.js

406 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

409 ms

cs_admin.js

cs_admin.js

417 ms

jquery.placeholderFix.js

jquery.placeholderFix.js

455 ms

ofi.min.js

ofi.min.js

485 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

582 ms

cs_theme.js

cs_theme.js

500 ms

modernizr.js

modernizr.js

590 ms

style-waitrosememorystore-org-uk.css

style-waitrosememorystore-org-uk.css

744 ms

js

js

79 ms

mss_autocomplete.css

mss_autocomplete.css

500 ms

jquery-ui.css

jquery-ui.css

33 ms

core.min.js

core.min.js

509 ms

tabs.min.js

tabs.min.js

663 ms

respond.min.js

respond.min.js

664 ms

ssba.js

ssba.js

664 ms

front.min.js

front.min.js

665 ms

mss_autosuggest.js

mss_autosuggest.js

668 ms

suggest.min.js

suggest.min.js

702 ms

css

css

60 ms

css

css

76 ms

ss-social-regular.css

ss-social-regular.css

95 ms

ss-gizmo.css

ss-gizmo.css

96 ms

ss-pika.css

ss-pika.css

92 ms

css

css

79 ms

Waitrose-Windsor-1937-decorated-for-Coronation-George-VI-300dpi-ref-1071a-1000x375.jpg

Waitrose-Windsor-1937-decorated-for-Coronation-George-VI-300dpi-ref-1071a-1000x375.jpg

325 ms

banner-waitrose.jpg

banner-waitrose.jpg

321 ms

logo.png

logo.png

187 ms

menu-thumb-uncropped.png

menu-thumb-uncropped.png

186 ms

Waitrose-lorry-blue-white-and-black-with-shopping-trolley-1963-300dpi-578c1-1000x375.jpg

Waitrose-lorry-blue-white-and-black-with-shopping-trolley-1963-300dpi-578c1-1000x375.jpg

325 ms

275iia_Waitrose-Coffee-1000x375.jpg

275iia_Waitrose-Coffee-1000x375.jpg

334 ms

waitrose_slideshow_1.png

waitrose_slideshow_1.png

340 ms

G-Waitrose-essentials-foodframe-on-Waitrose.com-c2011-1000x375.jpg

G-Waitrose-essentials-foodframe-on-Waitrose.com-c2011-1000x375.jpg

337 ms

Waite__Rose_and_Taylor___1906_the_first_branch-474x303.jpg

Waite__Rose_and_Taylor___1906_the_first_branch-474x303.jpg

335 ms

Waitrose_Pimlico_Leaflet_1923___449_vii-474x303.jpg

Waitrose_Pimlico_Leaflet_1923___449_vii-474x303.jpg

338 ms

Leckford_Camp_c1960_300dpi_ref_2166a-474x303.jpg

Leckford_Camp_c1960_300dpi_ref_2166a-474x303.jpg

336 ms

Round_Tower_sultana_box_275-474x303.jpg

Round_Tower_sultana_box_275-474x303.jpg

338 ms

Waitrose_Kinghams_1940s-474x303.jpg

Waitrose_Kinghams_1940s-474x303.jpg

342 ms

Mr_W_W_Waite_c1908-474x303.jpg

Mr_W_W_Waite_c1908-474x303.jpg

340 ms

Bracknell_1974-474x303.jpg

Bracknell_1974-474x303.jpg

373 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

306 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

309 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

340 ms

ss-gizmo.woff

ss-gizmo.woff

290 ms

alexander_findlater_300dpi_ref_3544c1-474x674.jpg

alexander_findlater_300dpi_ref_3544c1-474x674.jpg

266 ms

ss-social-regular.woff

ss-social-regular.woff

247 ms

ss-pika.woff

ss-pika.woff

258 ms

overlay.png

overlay.png

231 ms

Accessibility Review

waitrosememorystore.org.uk accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

waitrosememorystore.org.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

waitrosememorystore.org.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Waitrosememorystore.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Waitrosememorystore.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

waitrosememorystore.org.uk

Open Graph data is detected on the main page of Waitrose Memory Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: