Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

wallpaperdirect.co.uk

Wallpaper and fabric online : Wallpaper Direct

Page Load Speed

14.8 sec in total

First Response

2.2 sec

Resources Loaded

12.1 sec

Page Rendered

566 ms

wallpaperdirect.co.uk screenshot

About Website

Click here to check amazing Wallpaper Direct content. Otherwise, check out these important facts you probably never knew about wallpaperdirect.co.uk

The world’s widest choice of designer wallpapers and fabrics delivered direct to your door. Free samples by post to try before you buy.

Visit wallpaperdirect.co.uk

Key Findings

We analyzed Wallpaperdirect.co.uk page load time and found that the first response time was 2.2 sec and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

wallpaperdirect.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value4,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

Network Requests Diagram

www.wallpaperdirect.com

2186 ms

MyFontsWebfontsKit.css

174 ms

styles.css

263 ms

product_details_box.css

186 ms

home.css

183 ms

Our browser made a total of 258 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wallpaperdirect.co.uk, 1% (2 requests) were made to Seal.thawte.com and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Wallpaperdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (44%)

Content Size

2.8 MB

After Optimization

1.5 MB

In fact, the total size of Wallpaperdirect.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 212.1 kB

  • Original 235.8 kB
  • After minification 204.3 kB
  • After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.6 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 212.1 kB or 90% of the original size.

Image Optimization

-23%

Potential reduce by 403.2 kB

  • Original 1.7 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Wallpaper Direct needs image optimization as it can save up to 403.2 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-75%

Potential reduce by 529.8 kB

  • Original 702.9 kB
  • After minification 608.7 kB
  • After compression 173.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 529.8 kB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 61.8 kB

  • Original 72.4 kB
  • After minification 53.4 kB
  • After compression 10.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wallpaperdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 61.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (19%)

Requests Now

257

After Optimization

207

The browser has sent 257 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wallpaper Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

wallpaperdirect.co.uk accessibility score

100

Accessibility Issues

Best Practices

wallpaperdirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

wallpaperdirect.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wallpaperdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Wallpaperdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Wallpaper Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: