Tools & Wizards About Us
waterbearmarketing.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

waterbearmarketing.com

Water Bear Marketing® | Advertising Agency | Water Bear Marketing

Page Load Speed

6.2 sec in total

First Response

106 ms

Resources Loaded

3.1 sec

Page Rendered

3 sec

waterbearmarketing.com screenshot

About Website

Welcome to waterbearmarketing.com homepage info - get ready to check Water Bear Marketing best content right away, or after learning these important things about waterbearmarketing.com

Water Bear Marketing® is the Advertising With Intelligence® advertising agency. We leverage our proprietary technology, amazing team, and marketing capabilities across the USA. Request a free consulta...

Visit waterbearmarketing.com

Key Findings

We analyzed Waterbearmarketing.com page load time and found that the first response time was 106 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

waterbearmarketing.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value29.9 s

0/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value6,710 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value29.8 s

0/100

10%

Network Requests Diagram

waterbearmarketing.com

106 ms

waterbearmarketing.com

118 ms

css

190 ms

style.min.css

80 ms

all.css

196 ms

Our browser made a total of 239 requests to load all elements on the main page. We found that 41% of them (97 requests) were addressed to the original Waterbearmarketing.com, 46% (110 requests) were made to Fonts.gstatic.com and 3% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (858 ms) relates to the external source Api.userway.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 288.7 kB (4%)

Content Size

7.5 MB

After Optimization

7.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Waterbearmarketing.com main page is 7.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 206.7 kB

  • Original 240.4 kB
  • After minification 230.9 kB
  • After compression 33.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 206.7 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 79.0 kB

  • Original 6.9 MB
  • After minification 6.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Water Bear Marketing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.9 kB

  • Original 224.8 kB
  • After minification 224.8 kB
  • After compression 221.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 93.0 kB
  • After minification 93.0 kB
  • After compression 93.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Waterbearmarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 56 (48%)

Requests Now

116

After Optimization

60

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Water Bear Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

waterbearmarketing.com

waterbearmarketing.com

106 ms

waterbearmarketing.com

waterbearmarketing.com

118 ms

css

css

190 ms

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style.min.css

80 ms

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196 ms

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133 ms

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134 ms

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142 ms

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156 ms

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192 ms

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134 ms

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168 ms

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225 ms

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210 ms

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237 ms

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232 ms

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219 ms

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238 ms

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240 ms

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176 ms

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253 ms

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228 ms

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535 ms

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243 ms

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163 ms

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344 ms

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359 ms

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361 ms

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360 ms

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361 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

532 ms

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533 ms

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532 ms

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530 ms

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529 ms

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310 ms

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478 ms

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673 ms

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381 ms

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476 ms

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476 ms

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id

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Accessibility Review

waterbearmarketing.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

waterbearmarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

waterbearmarketing.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Waterbearmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Waterbearmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

waterbearmarketing.com

Open Graph data is detected on the main page of Water Bear Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: