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waxcenter.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

waxcenter.com

Reveal and Maintain Beautiful Skin | European Wax Center

Page Load Speed

4 sec in total

First Response

330 ms

Resources Loaded

2.5 sec

Page Rendered

1.1 sec

waxcenter.com screenshot

About Website

Click here to check amazing Wax Center content for United States. Otherwise, check out these important facts you probably never knew about waxcenter.com

Reveal your most beautiful skin with bikini waxing, Brazilian waxing, eyebrow waxing, facial waxing, body waxing and skin care products at European Wax Center.

Visit waxcenter.com

Key Findings

We analyzed Waxcenter.com page load time and found that the first response time was 330 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

waxcenter.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value24.7 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value3,380 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.036

100/100

15%

TTI (Time to Interactive)

Value27.1 s

0/100

10%

Network Requests Diagram

waxcenter.com

330 ms

vendor-v3.js

54 ms

global.js

54 ms

preloads.js

60 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

71 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 62% of them (91 requests) were addressed to the original Waxcenter.com, 6% (9 requests) were made to Cdn.shopify.com and 5% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (582 ms) belongs to the original domain Waxcenter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 318.5 kB (10%)

Content Size

3.1 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Waxcenter.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 236.6 kB

  • Original 290.6 kB
  • After minification 260.1 kB
  • After compression 54.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 236.6 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 8.6 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wax Center images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 63.9 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 1.1 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 9.3 kB

  • Original 66.3 kB
  • After minification 60.7 kB
  • After compression 56.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Waxcenter.com needs all CSS files to be minified and compressed as it can save up to 9.3 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 104 (73%)

Requests Now

143

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 143 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wax Center. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

waxcenter.com

waxcenter.com

330 ms

vendor-v3.js

vendor-v3.js

54 ms

global.js

global.js

54 ms

preloads.js

preloads.js

60 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

71 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

52 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

52 ms

scripts.js

scripts.js

79 ms

bold-upsell.css

bold-upsell.css

80 ms

bold-upsell-custom.css

bold-upsell-custom.css

76 ms

base.css

base.css

82 ms

store-locator.css

store-locator.css

85 ms

fontface.css

fontface.css

69 ms

hco5mav.css

hco5mav.css

99 ms

european-wax-center.min.js

european-wax-center.min.js

70 ms

sca.freegift.css

sca.freegift.css

104 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

96 ms

entry.js

entry.js

73 ms

klaviyo.js

klaviyo.js

68 ms

okendo-reviews.js

okendo-reviews.js

66 ms

section-announcement-bar.css

section-announcement-bar.css

99 ms

announcement-bar.js

announcement-bar.js

95 ms

api.jquery.js

api.jquery.js

96 ms

search-modal.js

search-modal.js

108 ms

cart-recommendations.js

cart-recommendations.js

102 ms

cart.js

cart.js

111 ms

cart-drawer.js

cart-drawer.js

110 ms

section-slideshow.css

section-slideshow.css

120 ms

section-image-with-text.css

section-image-with-text.css

124 ms

section-image-banner.css

section-image-banner.css

125 ms

section-tab-collage.css

section-tab-collage.css

186 ms

component-card.css

component-card.css

187 ms

component-price.css

component-price.css

183 ms

section-rich-text.css

section-rich-text.css

187 ms

section-multicolumn.css

section-multicolumn.css

189 ms

component-product-grid.css

component-product-grid.css

199 ms

component-rating.css

component-rating.css

199 ms

section-footer.css

section-footer.css

233 ms

footer-accordion.js

footer-accordion.js

190 ms

predictive-search.js

predictive-search.js

191 ms

quick-view.js

quick-view.js

191 ms

js

js

97 ms

spartan-autocomplete.js

spartan-autocomplete.js

440 ms

2.store-locator.chunk.js

2.store-locator.chunk.js

438 ms

glider.min.css

glider.min.css

102 ms

freegifts-main.css

freegifts-main.css

110 ms

bogos.bundle.css

bogos.bundle.css

116 ms

glider.min.js

glider.min.js

108 ms

lz-string.js

lz-string.js

106 ms

freegifts_data_1706770245

freegifts_data_1706770245

178 ms

main.store-locator.chunk.js

main.store-locator.chunk.js

436 ms

p.css

p.css

35 ms

loader.js

loader.js

372 ms

gtm.js

gtm.js

331 ms

custom.js

custom.js

160 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

308 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

306 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

306 ms

DiscountIcon.svg

DiscountIcon.svg

53 ms

cross.svg

cross.svg

396 ms

cross.png

cross.png

396 ms

EWC-Logo-400x400.png

EWC-Logo-400x400.png

396 ms

MicrosoftTeams-image_7_f6d68ed8-599d-43a4-a313-b36115756c4b.jpg

MicrosoftTeams-image_7_f6d68ed8-599d-43a4-a313-b36115756c4b.jpg

395 ms

MicrosoftTeams-image_8_ee8de018-7082-4986-9033-4f46b3815f23.jpg

MicrosoftTeams-image_8_ee8de018-7082-4986-9033-4f46b3815f23.jpg

401 ms

EWC_MayPromos_HomepageDesktop.jpg

EWC_MayPromos_HomepageDesktop.jpg

397 ms

EWC_MayPromos_HomepageMobileWP_1.jpg

EWC_MayPromos_HomepageMobileWP_1.jpg

450 ms

Homepage_DropsCallout.jpg

Homepage_DropsCallout.jpg

566 ms

EWC_MarchPromos_WebAssetsRAFMobile.jpg

EWC_MarchPromos_WebAssetsRAFMobile.jpg

451 ms

EWC_MarchPromos_WebAssetsRAFDesktop.jpg

EWC_MarchPromos_WebAssetsRAFDesktop.jpg

565 ms

Homepage_BrazilianWaxing2.jpg

Homepage_BrazilianWaxing2.jpg

567 ms

Homepage_BrowWaxing.jpg

Homepage_BrowWaxing.jpg

568 ms

Homepage_BodyWaxing.jpg

Homepage_BodyWaxing.jpg

573 ms

Homepage_FacialWaxing.jpg

Homepage_FacialWaxing.jpg

572 ms

MicrosoftTeams-image_14.jpg

MicrosoftTeams-image_14.jpg

574 ms

PerksBanner_Icon1_0ffda98c-1871-4c21-b58e-89ec82be4d06.png

PerksBanner_Icon1_0ffda98c-1871-4c21-b58e-89ec82be4d06.png

569 ms

PerksBanner_Icon2.png

PerksBanner_Icon2.png

571 ms

PerksBanner_Icon3.png

PerksBanner_Icon3.png

569 ms

PerksBanner_Icon4.png

PerksBanner_Icon4.png

570 ms

Location_Icon.svg

Location_Icon.svg

269 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

395 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

397 ms

runtime.eeee922c197686a9e930.js

runtime.eeee922c197686a9e930.js

267 ms

sharedUtils.00081c57cddd29832b4e.js

sharedUtils.00081c57cddd29832b4e.js

285 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

286 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

285 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

287 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

285 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

285 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

395 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

407 ms

EWC_Treat_Serum_InStyle_RGB-01-01_1024x1024_2x_cba55518-fa14-4403-a4f5-745a0e5ad392.png

EWC_Treat_Serum_InStyle_RGB-01-01_1024x1024_2x_cba55518-fa14-4403-a4f5-745a0e5ad392.png

567 ms

rosalierouge_IGHS_LS_69aa3834-f7e8-4534-9368-e30848d7719b.jpg

rosalierouge_IGHS_LS_69aa3834-f7e8-4534-9368-e30848d7719b.jpg

568 ms

icon-freegift.png

icon-freegift.png

565 ms

EWC_Treat_Wipes_RGB.png

EWC_Treat_Wipes_RGB.png

565 ms

rosalierouge_Wipes_LS_d4ceb202-40fb-40a5-95ec-521c1979fcd9.jpg

rosalierouge_Wipes_LS_d4ceb202-40fb-40a5-95ec-521c1979fcd9.jpg

566 ms

EWC_Treat_ExfoliatingGel.jpg

EWC_Treat_ExfoliatingGel.jpg

569 ms

Glowtista_ExfoliatingGel_LS_884f12ce-99f5-4899-bd02-b205fd422d9a.jpg

Glowtista_ExfoliatingGel_LS_884f12ce-99f5-4899-bd02-b205fd422d9a.jpg

568 ms

EWC_Slow_BodyWash_Aloe.jpg

EWC_Slow_BodyWash_Aloe.jpg

582 ms

Map.jpg

Map.jpg

332 ms

michelechung_Wash_LS_e9e6129e-56fa-459d-8801-75046448c132.jpg

michelechung_Wash_LS_e9e6129e-56fa-459d-8801-75046448c132.jpg

528 ms

Apple_App_Store.png

Apple_App_Store.png

515 ms

Google_Play_Store.png

Google_Play_Store.png

468 ms

jquery.min.js

jquery.min.js

251 ms

session

session

152 ms

NeueHaasGrotText-55Roman-Web.woff2

NeueHaasGrotText-55Roman-Web.woff2

320 ms

NeueHaasGrotText-65Medium-Web.woff

NeueHaasGrotText-65Medium-Web.woff

363 ms

420247615-0

420247615-0

162 ms

otSDKStub.js

otSDKStub.js

224 ms

js

js

98 ms

lc45wq7y80

lc45wq7y80

211 ms

bundle.js

bundle.js

54 ms

f3e1aada-f9c1-4ce3-a1b5-b82af41c5cd1.json

f3e1aada-f9c1-4ce3-a1b5-b82af41c5cd1.json

50 ms

clarity.js

clarity.js

18 ms

location

location

51 ms

component-predictive-search.css

component-predictive-search.css

34 ms

component-quick-view.css

component-quick-view.css

23 ms

otBannerSdk.js

otBannerSdk.js

20 ms

component-sticky-header.css

component-sticky-header.css

19 ms

component-list-menu.css

component-list-menu.css

21 ms

component-search.css

component-search.css

24 ms

component-menu-dropdown.css

component-menu-dropdown.css

24 ms

component-menu-drawer.css

component-menu-drawer.css

22 ms

component-cart-drawer.css

component-cart-drawer.css

20 ms

component-loading-overlay.css

component-loading-overlay.css

21 ms

component-cart-recommendations.css

component-cart-recommendations.css

18 ms

component-deferred-media.css

component-deferred-media.css

24 ms

component-rte.css

component-rte.css

28 ms

component-slider.css

component-slider.css

25 ms

section-main-product.css

section-main-product.css

23 ms

component-newsletter.css

component-newsletter.css

19 ms

component-accordion.css

component-accordion.css

29 ms

component-list-payment.css

component-list-payment.css

25 ms

component-list-social.css

component-list-social.css

28 ms

disclosure.css

disclosure.css

27 ms

UpsellTracker.js

UpsellTracker.js

139 ms

upsell.js

upsell.js

172 ms

recharge.js

recharge.js

110 ms

avada-seo-installed.js

avada-seo-installed.js

114 ms

gmv.js

gmv.js

133 ms

gdpr_cookie_consent.min.js

gdpr_cookie_consent.min.js

89 ms

recharge.js

recharge.js

131 ms

loader.min.js

loader.min.js

393 ms

dtag.js

dtag.js

105 ms

24687_1675165823.js

24687_1675165823.js

153 ms

instafeed-f1a834e0f2887863f0790ff5e7ace7f6.js

instafeed-f1a834e0f2887863f0790ff5e7ace7f6.js

125 ms

c.gif

c.gif

11 ms

Accessibility Review

waxcenter.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

waxcenter.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

waxcenter.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Waxcenter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Waxcenter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

waxcenter.com

Open Graph data is detected on the main page of Wax Center. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: