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wella.nl screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

wella.nl

Professional Hair Products | Wella Professionals

Page Load Speed

2.6 sec in total

First Response

589 ms

Resources Loaded

1.6 sec

Page Rendered

442 ms

wella.nl screenshot

About Website

Click here to check amazing Wella content. Otherwise, check out these important facts you probably never knew about wella.nl

Discover professional hair products from Wella Professionals. Find salon hair products, hair color ideas and styling inspiration for salon professionals.

Visit wella.nl

Key Findings

We analyzed Wella.nl page load time and found that the first response time was 589 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

wella.nl performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

home

589 ms

main.css

104 ms

main_nl-NL.css

14 ms

jquery.min.js

136 ms

react.js

155 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wella.nl, 10% (11 requests) were made to Wella.com and 5% (6 requests) were made to Cookieconsent.pg.com. The less responsive or slowest element that took the longest time to load (589 ms) relates to the external source Wella.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (35%)

Content Size

3.9 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wella.nl main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 96.6 kB

  • Original 111.5 kB
  • After minification 109.4 kB
  • After compression 15.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.6 kB or 87% of the original size.

Image Optimization

-12%

Potential reduce by 319.9 kB

  • Original 2.7 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Wella needs image optimization as it can save up to 319.9 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-80%

Potential reduce by 744.4 kB

  • Original 925.2 kB
  • After minification 611.1 kB
  • After compression 180.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 744.4 kB or 80% of the original size.

CSS Optimization

-84%

Potential reduce by 190.0 kB

  • Original 225.9 kB
  • After minification 225.5 kB
  • After compression 35.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wella.nl needs all CSS files to be minified and compressed as it can save up to 190.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (31%)

Requests Now

100

After Optimization

69

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wella. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

home

home

589 ms

main.css

main.css

104 ms

main_nl-NL.css

main_nl-NL.css

14 ms

jquery.min.js

jquery.min.js

136 ms

react.js

react.js

155 ms

wella.common.min.js

wella.common.min.js

101 ms

wella.wella-redesign-main-menu.min.js

wella.wella-redesign-main-menu.min.js

225 ms

wella.wella-sfdr-country-select.min.js

wella.wella-sfdr-country-select.min.js

392 ms

Intl.min.js

Intl.min.js

153 ms

nl.js

nl.js

222 ms

wella.wella-homepage.min.js

wella.wella-homepage.min.js

395 ms

tag.js

tag.js

8 ms

analytics.js

analytics.js

71 ms

for-all-latest-news_d.jpg

for-all-latest-news_d.jpg

89 ms

wella-professional-blog_d.jpg

wella-professional-blog_d.jpg

261 ms

wella-professional-salon-near_d.jpg

wella-professional-salon-near_d.jpg

90 ms

celebrating-135-years_d.jpg

celebrating-135-years_d.jpg

285 ms

foot-arrow.png

foot-arrow.png

90 ms

sprite.png

sprite.png

263 ms

country-logo-ico-dark.png

country-logo-ico-dark.png

259 ms

ad-choice-icon.png

ad-choice-icon.png

258 ms

wella-logo.png

wella-logo.png

99 ms

menu_color_discover_d.jpg

menu_color_discover_d.jpg

41 ms

menu-Wella-KolestonPerfect-Product1_d.png

menu-Wella-KolestonPerfect-Product1_d.png

39 ms

menu-Wella-KolestonPerfect-Product2_d.png

menu-Wella-KolestonPerfect-Product2_d.png

39 ms

menu-Wella-KolestonPerfect-Product3_d.png

menu-Wella-KolestonPerfect-Product3_d.png

38 ms

menu-Wella-KolestonPerfect-Product4_d.png

menu-Wella-KolestonPerfect-Product4_d.png

42 ms

menu-Wella-KolestonPerfect-Product5_d.png

menu-Wella-KolestonPerfect-Product5_d.png

40 ms

menu-Wella-KolestonPerfect-Product6_d.png

menu-Wella-KolestonPerfect-Product6_d.png

41 ms

menu-Wella-KolestonPerfect-Product7_d.png

menu-Wella-KolestonPerfect-Product7_d.png

42 ms

menu-Wella-KolestonPerfect-Product8_d.png

menu-Wella-KolestonPerfect-Product8_d.png

42 ms

menu-Wella-KolestonPerfect-Product10_d.png

menu-Wella-KolestonPerfect-Product10_d.png

45 ms

menu-Wella-KolestonPerfect-Product9_d.png

menu-Wella-KolestonPerfect-Product9_d.png

43 ms

menu_care_discover_d.jpg

menu_care_discover_d.jpg

44 ms

menu_brillance_for_coloured_hair_d.jpg

menu_brillance_for_coloured_hair_d.jpg

44 ms

menu_enrich_for_dry_hair_d.jpg

menu_enrich_for_dry_hair_d.jpg

46 ms

menu_oil_reflections_for_all_hair_types_d.jpg

menu_oil_reflections_for_all_hair_types_d.jpg

138 ms

menu_elements_free-of-system_d.jpg

menu_elements_free-of-system_d.jpg

46 ms

menu_balance_for_coarse_hair_d.jpg

menu_balance_for_coarse_hair_d.jpg

46 ms

menu_color_recharge_for_colour_depositing_d.jpg

menu_color_recharge_for_colour_depositing_d.jpg

47 ms

menu_sun_for_sun_protection_d.jpg

menu_sun_for_sun_protection_d.jpg

47 ms

menu_age_for_mature_hair_d.jpg

menu_age_for_mature_hair_d.jpg

46 ms

menu_service_service_support_d.jpg

menu_service_service_support_d.jpg

47 ms

menu_eimi_styling_d.jpg

menu_eimi_styling_d.jpg

47 ms

menu_texture_d.jpg

menu_texture_d.jpg

49 ms

menu_appliance_accesories_d.jpg

menu_appliance_accesories_d.jpg

49 ms

AW-2015-menu-new_d.jpg

AW-2015-menu-new_d.jpg

132 ms

menu_trends1_d.jpg

menu_trends1_d.jpg

124 ms

menu_inside_wella1_d.jpg

menu_inside_wella1_d.jpg

46 ms

menu_inside_wella2_d.jpg

menu_inside_wella2_d.jpg

48 ms

menu_inside_wella3_d.jpg

menu_inside_wella3_d.jpg

48 ms

menu_inside_wella4_d.jpg

menu_inside_wella4_d.jpg

48 ms

menu_inside_wella5_d.jpg

menu_inside_wella5_d.jpg

47 ms

menu_inside_wella6_d.jpg

menu_inside_wella6_d.jpg

47 ms

menu_pro1_d.jpg

menu_pro1_d.jpg

47 ms

menu_pro2_d.jpg

menu_pro2_d.jpg

107 ms

news.svg

news.svg

111 ms

news.svg

news.svg

109 ms

book.svg

book.svg

126 ms

thin.svg

thin.svg

122 ms

book.svg

book.svg

89 ms

thin.svg

thin.svg

88 ms

menu_pro3_d.jpg

menu_pro3_d.jpg

89 ms

menu_pro4_d.jpg

menu_pro4_d.jpg

89 ms

menu_pro5_d.jpg

menu_pro5_d.jpg

89 ms

menu_pro6_d.jpg

menu_pro6_d.jpg

89 ms

menu_pro7_d.jpg

menu_pro7_d.jpg

91 ms

nav-Career-section_d.jpg

nav-Career-section_d.jpg

95 ms

search-top.png

search-top.png

89 ms

news-top.png

news-top.png

87 ms

search-icon.png

search-icon.png

89 ms

wella-strore-icon.png

wella-strore-icon.png

90 ms

menu-icon.png

menu-icon.png

90 ms

KP_MAV_Group1_EMO_d.jpg

KP_MAV_Group1_EMO_d.jpg

81 ms

Wella-Hair-Moisture-Repair_d.jpg

Wella-Hair-Moisture-Repair_d.jpg

96 ms

EIMI-Upfro_d.jpg

EIMI-Upfro_d.jpg

75 ms

CoverFacebook_AZ_150317_d.jpg

CoverFacebook_AZ_150317_d.jpg

77 ms

Wella-Marbled-Sand_d.jpg

Wella-Marbled-Sand_d.jpg

78 ms

buttonText_arrow.png

buttonText_arrow.png

73 ms

news.woff

news.woff

33 ms

news.woff

news.woff

15 ms

book.woff

book.woff

33 ms

book.woff

book.woff

15 ms

thin.woff

thin.woff

338 ms

thin.woff

thin.woff

15 ms

medium.svg

medium.svg

59 ms

medium.svg

medium.svg

15 ms

tag

tag

20 ms

medium.woff

medium.woff

13 ms

fd3acb10c6de91dfa638ad9e2fa03a4cbec107a5.js

fd3acb10c6de91dfa638ad9e2fa03a4cbec107a5.js

13 ms

medium.woff

medium.woff

27 ms

278afe2d73add98b2852b30170b81e0cd7f64e79.js

278afe2d73add98b2852b30170b81e0cd7f64e79.js

4 ms

0a0c400eac8fce00ad48e836979c2062b70bff40.js

0a0c400eac8fce00ad48e836979c2062b70bff40.js

4 ms

iframe_api

iframe_api

22 ms

tag

tag

12 ms

www-widgetapi.js

www-widgetapi.js

24 ms

gw.js

gw.js

26 ms

collect

collect

12 ms

mrcookie.min.js

mrcookie.min.js

58 ms

collect

collect

14 ms

collect

collect

12 ms

collect

collect

79 ms

collect

collect

80 ms

111356724.js

111356724.js

21 ms

ct2

ct2

8 ms

notice-banner.html

notice-banner.html

45 ms

opt-in-new.min.css

opt-in-new.min.css

12 ms

cookieframe.min.js

cookieframe.min.js

20 ms

tag.js

tag.js

29 ms

mister_cookie.png

mister_cookie.png

15 ms

buttons.png

buttons.png

16 ms

Accessibility Review

wella.nl accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

wella.nl best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

wella.nl SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wella.nl can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Dutch language. Our system also found out that Wella.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wella.nl

Open Graph description is not detected on the main page of Wella. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: