Tools & Wizards About Us
wella.se screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

wella.se

Professional Hair Products | Wella Professionals

Page Load Speed

2.1 sec in total

First Response

420 ms

Resources Loaded

1.6 sec

Page Rendered

93 ms

wella.se screenshot

About Website

Click here to check amazing Wella content for Sweden. Otherwise, check out these important facts you probably never knew about wella.se

Discover professional hair products from Wella Professionals. Find salon hair products, hair color ideas and styling inspiration for salon professionals.

Visit wella.se

Key Findings

We analyzed Wella.se page load time and found that the first response time was 420 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

wella.se performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

26/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value11.4 s

18/100

10%

Network Requests Diagram

selector

420 ms

home

11 ms

main_redesign-a182b7d670fbfacf3a43.css

19 ms

1400-f089a948bc47bcc63514.css

46 ms

main_en-US-20be9330534c15b9365b.css

56 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wella.se, 12% (3 requests) were made to Cdn.cookielaw.org and 4% (1 request) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (460 ms) relates to the external source Wella.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 283.9 kB (29%)

Content Size

977.7 kB

After Optimization

693.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wella.se main page is 977.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 480.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 129.0 kB

  • Original 154.5 kB
  • After minification 147.1 kB
  • After compression 25.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.0 kB or 84% of the original size.

Image Optimization

-26%

Potential reduce by 65.3 kB

  • Original 247.8 kB
  • After minification 182.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Wella needs image optimization as it can save up to 65.3 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-12%

Potential reduce by 60.0 kB

  • Original 480.5 kB
  • After minification 480.5 kB
  • After compression 420.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.0 kB or 12% of the original size.

CSS Optimization

-31%

Potential reduce by 29.6 kB

  • Original 94.9 kB
  • After minification 94.9 kB
  • After compression 65.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wella.se needs all CSS files to be minified and compressed as it can save up to 29.6 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (64%)

Requests Now

22

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wella. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

selector

selector

420 ms

home

home

11 ms

main_redesign-a182b7d670fbfacf3a43.css

main_redesign-a182b7d670fbfacf3a43.css

19 ms

1400-f089a948bc47bcc63514.css

1400-f089a948bc47bcc63514.css

46 ms

main_en-US-20be9330534c15b9365b.css

main_en-US-20be9330534c15b9365b.css

56 ms

otSDKStub.js

otSDKStub.js

99 ms

launch-c84a69f937a7.min.js

launch-c84a69f937a7.min.js

141 ms

index.js

index.js

86 ms

wella.common.5e4c581db3fbe12e02c8.min.js

wella.common.5e4c581db3fbe12e02c8.min.js

66 ms

wella.wella-redesign-main-menu.eec7b6b494ded53f7881.min.js

wella.wella-redesign-main-menu.eec7b6b494ded53f7881.min.js

58 ms

wella.wella-redesign-homepage.f4c815b18f17b35784c5.min.js

wella.wella-redesign-homepage.f4c815b18f17b35784c5.min.js

63 ms

wella.wella-geo-location-popup.fd2ba3493ca5afed91f8.min.js

wella.wella-geo-location-popup.fd2ba3493ca5afed91f8.min.js

64 ms

320-5fb58a14293f0b2f4d37.css

320-5fb58a14293f0b2f4d37.css

4 ms

768-6dd2c45e6f7c44b7d08d.css

768-6dd2c45e6f7c44b7d08d.css

4 ms

1000-8a81c78d7e17c26841a8.css

1000-8a81c78d7e17c26841a8.css

3 ms

26cfda5c-f698-4223-af5c-59b28e820bea.json

26cfda5c-f698-4223-af5c-59b28e820bea.json

50 ms

gtm.js

gtm.js

85 ms

Koleston_Perfect_Sale_Banner_d.webp

Koleston_Perfect_Sale_Banner_d.webp

36 ms

foot-arrow.png

foot-arrow.png

16 ms

Wella-Company_Logo_Black.png

Wella-Company_Logo_Black.png

14 ms

sprite_1669982090580.png

sprite_1669982090580.png

16 ms

ico-youtube.png

ico-youtube.png

16 ms

33b862ca-53ab-4619-8a57-65cdcf0dac93.woff

33b862ca-53ab-4619-8a57-65cdcf0dac93.woff

374 ms

location

location

58 ms

otBannerSdk.js

otBannerSdk.js

18 ms

9a6dc012-d383-4910-9bce-fc29390880a7.woff

9a6dc012-d383-4910-9bce-fc29390880a7.woff

460 ms

Accessibility Review

wella.se accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

wella.se best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

wella.se SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wella.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wella.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wella.se

Open Graph description is not detected on the main page of Wella. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: