Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

whitebirchbooks.com

Independent Book Store - White Birch Books North Conway NH

Page Load Speed

1.9 sec in total

First Response

293 ms

Resources Loaded

1.6 sec

Page Rendered

52 ms

whitebirchbooks.com screenshot

About Website

Welcome to whitebirchbooks.com homepage info - get ready to check White Birch Books best content right away, or after learning these important things about whitebirchbooks.com

White Birch Books an independent North Conway, NH book store. Book events, book reading clubs and more. Specially curated local section.

Visit whitebirchbooks.com

Key Findings

We analyzed Whitebirchbooks.com page load time and found that the first response time was 293 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

whitebirchbooks.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value810 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.912

3/100

15%

TTI (Time to Interactive)

Value16.2 s

5/100

10%

Network Requests Diagram

whitebirchbooks.com

293 ms

shop.css

82 ms

jquery.js

77 ms

clearent.js

626 ms

leaflet.css

26 ms

Our browser made a total of 12 requests to load all elements on the main page. We found that 33% of them (4 requests) were addressed to the original Whitebirchbooks.com, 25% (3 requests) were made to Cdn1.bookmanager.com and 17% (2 requests) were made to Hpp.clearent.net. The less responsive or slowest element that took the longest time to load (626 ms) relates to the external source Hpp.clearent.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 118.0 kB (12%)

Content Size

983.1 kB

After Optimization

865.1 kB

In fact, the total size of Whitebirchbooks.com main page is 983.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 956.2 kB which makes up the majority of the site volume.

HTML Optimization

-55%

Potential reduce by 2.1 kB

  • Original 3.8 kB
  • After minification 3.8 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.1 kB or 55% of the original size.

JavaScript Optimization

-12%

Potential reduce by 115.3 kB

  • Original 956.2 kB
  • After minification 956.2 kB
  • After compression 840.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 115.3 kB or 12% of the original size.

CSS Optimization

-2%

Potential reduce by 575 B

  • Original 23.1 kB
  • After minification 23.1 kB
  • After compression 22.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whitebirchbooks.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (70%)

Requests Now

10

After Optimization

3

The browser has sent 10 CSS, Javascripts, AJAX and image requests in order to completely render the main page of White Birch Books. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

whitebirchbooks.com accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

whitebirchbooks.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

whitebirchbooks.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whitebirchbooks.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whitebirchbooks.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of White Birch Books. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: