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whittards.co.uk screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

whittards.co.uk

Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea

Page Load Speed

7.2 sec in total

First Response

440 ms

Resources Loaded

4.8 sec

Page Rendered

1.9 sec

whittards.co.uk screenshot

About Website

Click here to check amazing Whittard S content. Otherwise, check out these important facts you probably never knew about whittards.co.uk

Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.

Visit whittards.co.uk

Key Findings

We analyzed Whittards.co.uk page load time and found that the first response time was 440 ms and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

whittards.co.uk performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value18.4 s

0/100

25%

SI (Speed Index)

Value20.8 s

0/100

10%

TBT (Total Blocking Time)

Value5,470 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.802

5/100

15%

TTI (Time to Interactive)

Value35.3 s

0/100

10%

Network Requests Diagram

www.whittard.co.uk

440 ms

4f66ae4ecae9d526.js

182 ms

24-01-18_1754.js

36 ms

style-christmas.css

25 ms

frontanalytics.min.js

27 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Whittards.co.uk, 27% (32 requests) were made to Whittard.co.uk and 26% (31 requests) were made to Marvel-b1-cdn.bc0a.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Tryzens-analytics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 419.4 kB (46%)

Content Size

912.4 kB

After Optimization

492.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whittards.co.uk main page is 912.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 406.9 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 352.7 kB

  • Original 406.9 kB
  • After minification 387.0 kB
  • After compression 54.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 352.7 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 19 B

  • Original 51.4 kB
  • After minification 51.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Whittard S images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 372 B

  • Original 321.8 kB
  • After minification 321.8 kB
  • After compression 321.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-50%

Potential reduce by 66.4 kB

  • Original 132.3 kB
  • After minification 66.0 kB
  • After compression 65.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whittards.co.uk needs all CSS files to be minified and compressed as it can save up to 66.4 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (25%)

Requests Now

109

After Optimization

82

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Whittard S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.whittard.co.uk

www.whittard.co.uk

440 ms

4f66ae4ecae9d526.js

4f66ae4ecae9d526.js

182 ms

24-01-18_1754.js

24-01-18_1754.js

36 ms

style-christmas.css

style-christmas.css

25 ms

frontanalytics.min.js

frontanalytics.min.js

27 ms

globale-styles.css

globale-styles.css

29 ms

globaleScriptLoader.js

globaleScriptLoader.js

32 ms

c14fadf10d7557d61fc65ab49c16aaae.js

c14fadf10d7557d61fc65ab49c16aaae.js

16 ms

globaleCountrySwitcher.js

globaleCountrySwitcher.js

45 ms

jquery-3.5.0.min.js

jquery-3.5.0.min.js

18 ms

third-party.js

third-party.js

22 ms

main.js

main.js

38 ms

app.js

app.js

20 ms

gtmevents.js

gtmevents.js

14 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

19 ms

dwac-21.7.js

dwac-21.7.js

20 ms

gretel.min.js

gretel.min.js

19 ms

gtm.js

gtm.js

190 ms

gtm.js

gtm.js

228 ms

900

900

227 ms

Summer-hero-desktop-GWP_960_688.jpg

Summer-hero-desktop-GWP_960_688.jpg

159 ms

css

css

151 ms

logo.svg

logo.svg

66 ms

svg-sprites.svg

svg-sprites.svg

86 ms

MeganavDiscoverMilkAlternatives280_120.jpg

MeganavDiscoverMilkAlternatives280_120.jpg

65 ms

meganav-discover-brew-perfect.jpg

meganav-discover-brew-perfect.jpg

66 ms

meganav-discover-make-hotchoc.jpg

meganav-discover-make-hotchoc.jpg

64 ms

meganav-discover-barista.jpg

meganav-discover-barista.jpg

65 ms

gb.svg

gb.svg

83 ms

font-awesome.min.css

font-awesome.min.css

146 ms

Tea_Promobox_Crop_480_345.jpg

Tea_Promobox_Crop_480_345.jpg

215 ms

Coffee-Summer-Promo-Box_480_345.jpg

Coffee-Summer-Promo-Box_480_345.jpg

299 ms

HC-Summer-Promo-Box_480_345.jpg

HC-Summer-Promo-Box_480_345.jpg

303 ms

Gift-Summer-Promo-Box_480_345.jpg

Gift-Summer-Promo-Box_480_345.jpg

414 ms

Margarets-Hope-Letterbox-Desktop_960_538.jpg

Margarets-Hope-Letterbox-Desktop_960_538.jpg

298 ms

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

218 ms

342816%20Turkish%20apple%20instant%20tea_1.jpg

342816%20Turkish%20apple%20instant%20tea_1.jpg

256 ms

340216-earl_grey_pre_pack_pouch-1.jpg

340216-earl_grey_pre_pack_pouch-1.jpg

256 ms

111054-Monsoon_Malabar_Leaf_Pouch-1.jpg

111054-Monsoon_Malabar_Leaf_Pouch-1.jpg

418 ms

304162-luxury_hot_chocolate-2.jpg

304162-luxury_hot_chocolate-2.jpg

301 ms

357962-afternoon_tea_collection_1.jpg

357962-afternoon_tea_collection_1.jpg

420 ms

357723-coffees-of-the-world_2.jpg

357723-coffees-of-the-world_2.jpg

419 ms

111070-Cafe_Francais_Leaf_Pouch-1.jpg

111070-Cafe_Francais_Leaf_Pouch-1.jpg

417 ms

344291-Nova_DW_Mug-1.jpg

344291-Nova_DW_Mug-1.jpg

447 ms

340208-english_breakfast_pre_pack_pouch-1.jpg

340208-english_breakfast_pre_pack_pouch-1.jpg

605 ms

350850-Cookies_and_Cream_Flavour_Hot_Chocolate.jpg

350850-Cookies_and_Cream_Flavour_Hot_Chocolate.jpg

418 ms

110866-Jamaica_Blue_Mountain_Leaf_Pouch-1.jpg

110866-Jamaica_Blue_Mountain_Leaf_Pouch-1.jpg

418 ms

342808-Dreamtime-instant-tea_1-ITG.jpg

342808-Dreamtime-instant-tea_1-ITG.jpg

420 ms

357988_coconut_hot_chocolate.jpeg

357988_coconut_hot_chocolate.jpeg

419 ms

Iced-Coffee-Blog-Desktop_588_310.jpg

Iced-Coffee-Blog-Desktop_588_310.jpg

447 ms

Easter-Coffee-Blog-Desktop588_310.jpg

Easter-Coffee-Blog-Desktop588_310.jpg

446 ms

M-Hope-Blog-Desktop_588_310.jpg

M-Hope-Blog-Desktop_588_310.jpg

448 ms

369E31_2_0.woff

369E31_2_0.woff

614 ms

369E31_3_0.woff

369E31_3_0.woff

563 ms

369E31_0_0.woff

369E31_0_0.woff

562 ms

369E31_1_0.woff

369E31_1_0.woff

613 ms

changeshippingandcurrency

changeshippingandcurrency

90 ms

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

195 ms

wechat-icon-white.svg

wechat-icon-white.svg

117 ms

little-red-book-icon-white.svg

little-red-book-icon-white.svg

117 ms

unsupported-browser-hint.html

unsupported-browser-hint.html

195 ms

gelf

gelf

1056 ms

pebble

pebble

65 ms

third-party.css

third-party.css

22 ms

369E31_1_0.ttf

369E31_1_0.ttf

634 ms

24-08-01_1616.css

24-08-01_1616.css

25 ms

set

set

197 ms

widget.js

widget.js

193 ms

embed.js

embed.js

148 ms

GB

GB

99 ms

GAData

GAData

92 ms

d

d

134 ms

369E31_4_0.woff

369E31_4_0.woff

89 ms

d

d

169 ms

337410-Flavoured_Hazelnut_Coffee-1.jpg

337410-Flavoured_Hazelnut_Coffee-1.jpg

80 ms

BestSeller_Evergreen.png

BestSeller_Evergreen.png

61 ms

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

111047-Guatemala_Elephant_Leaf_Pouch-1.jpg

60 ms

358556-Lychee-Rose-Instant-tea-1.jpeg

358556-Lychee-Rose-Instant-tea-1.jpeg

60 ms

new_evergreen_roundal_2024.png

new_evergreen_roundal_2024.png

61 ms

344291-Nova_DW_Mug-1.jpg

344291-Nova_DW_Mug-1.jpg

190 ms

2-for-%C2%A320%20Roundal.png

2-for-%C2%A320%20Roundal.png

101 ms

widget.css

widget.css

289 ms

i

i

51 ms

bottomline

bottomline

97 ms

bottomline

bottomline

95 ms

bottomline

bottomline

84 ms

bottomline

bottomline

93 ms

bottomline

bottomline

104 ms

bottomline

bottomline

138 ms

bottomline

bottomline

138 ms

bottomline

bottomline

193 ms

bottomline

bottomline

160 ms

bottomline

bottomline

190 ms

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bottomline

210 ms

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bottomline

211 ms

bottomline

bottomline

219 ms

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bottomline

245 ms

bottomline

bottomline

213 ms

bottomline

bottomline

242 ms

bottomline

bottomline

256 ms

bottomline

bottomline

263 ms

bottomline

bottomline

323 ms

bottomline

bottomline

314 ms

bottomline

bottomline

320 ms

bottomline

bottomline

312 ms

bottomline

bottomline

314 ms

bottomline

bottomline

356 ms

bottomline

bottomline

357 ms

bottomline

bottomline

639 ms

bottomline

bottomline

465 ms

bottomline

bottomline

362 ms

bottomline

bottomline

357 ms

bottomline

bottomline

564 ms

bottomline

bottomline

598 ms

open_sans.css

open_sans.css

178 ms

__Analytics-Start

__Analytics-Start

250 ms

sprite-sheet.png

sprite-sheet.png

301 ms

i

i

73 ms

yotpo-widget-font.svg

yotpo-widget-font.svg

9 ms

yotpo-widget-font.woff

yotpo-widget-font.woff

9 ms

Accessibility Review

whittards.co.uk accessibility score

100

Accessibility Issues

Best Practices

whittards.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

whittards.co.uk SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whittards.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whittards.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whittards.co.uk

Open Graph description is not detected on the main page of Whittard S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: