Tools & Wizards About Us
whsmithplc.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

whsmithplc.co.uk

WHSmith PLC

Page Load Speed

2.8 sec in total

First Response

200 ms

Resources Loaded

2.3 sec

Page Rendered

253 ms

whsmithplc.co.uk screenshot

About Website

Click here to check amazing WHSmith PLC content for United Kingdom. Otherwise, check out these important facts you probably never knew about whsmithplc.co.uk

WHSmithplc.co.uk - Welcome to the WHSmith PLC site.

Visit whsmithplc.co.uk

Key Findings

We analyzed Whsmithplc.co.uk page load time and found that the first response time was 200 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

whsmithplc.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.7 s

35/100

10%

TBT (Total Blocking Time)

Value3,550 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.151

75/100

15%

TTI (Time to Interactive)

Value14.5 s

9/100

10%

Network Requests Diagram

whsmithplc.co.uk

200 ms

www.whsmithplc.co.uk

415 ms

all.css

320 ms

headers.css

162 ms

nav.js

164 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 90% of them (36 requests) were addressed to the original Whsmithplc.co.uk, 5% (2 requests) were made to Ir2.flife.de and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Whsmithplc.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 153.1 kB (19%)

Content Size

806.4 kB

After Optimization

653.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whsmithplc.co.uk main page is 806.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 625.9 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 10.2 kB

  • Original 13.9 kB
  • After minification 13.0 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.2 kB or 73% of the original size.

Image Optimization

-5%

Potential reduce by 32.8 kB

  • Original 625.9 kB
  • After minification 593.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. WHSmith PLC images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 78.8 kB

  • Original 128.7 kB
  • After minification 116.6 kB
  • After compression 49.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 78.8 kB or 61% of the original size.

CSS Optimization

-83%

Potential reduce by 31.3 kB

  • Original 37.9 kB
  • After minification 33.6 kB
  • After compression 6.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whsmithplc.co.uk needs all CSS files to be minified and compressed as it can save up to 31.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (16%)

Requests Now

38

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of WHSmith PLC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

whsmithplc.co.uk

whsmithplc.co.uk

200 ms

www.whsmithplc.co.uk

www.whsmithplc.co.uk

415 ms

all.css

all.css

320 ms

headers.css

headers.css

162 ms

nav.js

nav.js

164 ms

jquery.js

jquery.js

485 ms

ui.core.js

ui.core.js

245 ms

ui.tabs.js

ui.tabs.js

312 ms

functions.js

functions.js

321 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

493 ms

ticker_e.php

ticker_e.php

212 ms

bg.gif

bg.gif

159 ms

header-bg.png

header-bg.png

164 ms

whsmith-plc-logo.gif

whsmith-plc-logo.gif

163 ms

shop-online.png

shop-online.png

242 ms

search-bg.png

search-bg.png

164 ms

search-button.png

search-button.png

164 ms

slide1.jpg

slide1.jpg

619 ms

slide6.jpg

slide6.jpg

712 ms

slide4.jpg

slide4.jpg

561 ms

slide3.jpg

slide3.jpg

636 ms

slide7.jpg

slide7.jpg

729 ms

slide2.jpg

slide2.jpg

569 ms

slide5.jpg

slide5.jpg

1117 ms

slide8.jpg

slide8.jpg

965 ms

Indian-store-home-page.jpg

Indian-store-home-page.jpg

1159 ms

strapline.gif

strapline.gif

795 ms

results-presentation.jpg

results-presentation.jpg

872 ms

reports-home-page3.jpg

reports-home-page3.jpg

881 ms

nav-bg.png

nav-bg.png

949 ms

home.png

home.png

1033 ms

about.png

about.png

1041 ms

investors.png

investors.png

1108 ms

media.png

media.png

1123 ms

cr.png

cr.png

1194 ms

careers.png

careers.png

1200 ms

contact-us.png

contact-us.png

1269 ms

ga.js

ga.js

19 ms

__utm.gif

__utm.gif

12 ms

share-price-bg.gif

share-price-bg.gif

96 ms

Accessibility Review

whsmithplc.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

whsmithplc.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

whsmithplc.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whsmithplc.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Whsmithplc.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whsmithplc.co.uk

Open Graph description is not detected on the main page of WHSmith PLC. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: