Tools & Wizards About Us
wilderness121store.uk screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

wilderness121store.uk

Wilderness 1-2-1 Store - Home - Bushcraft Camping Survival Travel and Outdoors

Page Load Speed

3.8 sec in total

First Response

215 ms

Resources Loaded

3.4 sec

Page Rendered

171 ms

wilderness121store.uk screenshot

About Website

Visit wilderness121store.uk now to see the best up-to-date Wilderness 1 2 Store content and also check out these interesting facts you probably never knew about wilderness121store.uk

Wilderness 1-2-1 Store - the home of the best outdoor bushcraft survival camping and travel equipment from around the world since 2000. Brands include EXOTAC, Storacell, Wazoo, Outdoor Element

Visit wilderness121store.uk

Key Findings

We analyzed Wilderness121store.uk page load time and found that the first response time was 215 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

wilderness121store.uk performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.083

93/100

15%

TTI (Time to Interactive)

Value7.2 s

51/100

10%

Network Requests Diagram

wilderness121store.uk

215 ms

1171 ms

theme.css

322 ms

ps_socialfollow.css

243 ms

ps_searchbar.css

244 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 92% of them (46 requests) were addressed to the original Wilderness121store.uk, 6% (3 requests) were made to Googletagmanager.com and 2% (1 request) were made to A-48109568.cdn.ns8ds.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Wilderness121store.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 674.2 kB (48%)

Content Size

1.4 MB

After Optimization

737.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wilderness121store.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 569.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 53.4 kB

  • Original 63.4 kB
  • After minification 50.4 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.0 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 520.8 kB
  • After minification 520.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wilderness 1 2 Store images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 407.5 kB

  • Original 569.5 kB
  • After minification 563.2 kB
  • After compression 162.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 407.5 kB or 72% of the original size.

CSS Optimization

-83%

Potential reduce by 213.4 kB

  • Original 257.8 kB
  • After minification 253.3 kB
  • After compression 44.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wilderness121store.uk needs all CSS files to be minified and compressed as it can save up to 213.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (51%)

Requests Now

39

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wilderness 1 2 Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wilderness121store.uk

wilderness121store.uk

215 ms

1171 ms

theme.css

theme.css

322 ms

ps_socialfollow.css

ps_socialfollow.css

243 ms

ps_searchbar.css

ps_searchbar.css

244 ms

paypal_fo.css

paypal_fo.css

243 ms

front.css

front.css

245 ms

jquery-ui.min.css

jquery-ui.min.css

329 ms

jquery.ui.theme.min.css

jquery.ui.theme.min.css

330 ms

homeslider.css

homeslider.css

331 ms

1ch.css

1ch.css

331 ms

js

js

63 ms

js

js

106 ms

js

js

123 ms

core.js

core.js

568 ms

theme.js

theme.js

481 ms

ps_emailsubscription.js

ps_emailsubscription.js

466 ms

mailalerts.js

mailalerts.js

465 ms

front.js

front.js

466 ms

jquery-ui.min.js

jquery-ui.min.js

725 ms

ps_searchbar.js

ps_searchbar.js

488 ms

ps_shoppingcart.js

ps_shoppingcart.js

491 ms

responsiveslides.min.js

responsiveslides.min.js

493 ms

homeslider.js

homeslider.js

563 ms

web

web

133 ms

wilderness121storeuk-logo-1537813734.jpg

wilderness121storeuk-logo-1537813734.jpg

377 ms

795b9fd22cc7a7355b15dd9cf764437786944c83_Free%20shipping%20Banner%20over%2085%20copy.jpg

795b9fd22cc7a7355b15dd9cf764437786944c83_Free%20shipping%20Banner%20over%2085%20copy.jpg

301 ms

8f307ed037cef958b41b2077640710382bef9a0f_Wazoo%20Cache%20Wear%20222.jpg

8f307ed037cef958b41b2077640710382bef9a0f_Wazoo%20Cache%20Wear%20222.jpg

381 ms

storacell-aa-6-battery-storage-caddy.jpg

storacell-aa-6-battery-storage-caddy.jpg

296 ms

storacell-8-aaa-battery-caddy.jpg

storacell-8-aaa-battery-caddy.jpg

297 ms

outdoor-element-flicker-feather-camp-survival-tool.jpg

outdoor-element-flicker-feather-camp-survival-tool.jpg

378 ms

outdoor-element-scout-feather-camp-survival-tool.jpg

outdoor-element-scout-feather-camp-survival-tool.jpg

379 ms

care-plus-classic-mosquito-head-net.jpg

care-plus-classic-mosquito-head-net.jpg

383 ms

exotac-nanostriker-xl-firesteel-.jpg

exotac-nanostriker-xl-firesteel-.jpg

455 ms

professional-lid-lifter.jpg

professional-lid-lifter.jpg

464 ms

rogan-mtt-micro-task-tool.jpg

rogan-mtt-micro-task-tool.jpg

465 ms

sandwich-iron.jpg

sandwich-iron.jpg

465 ms

exotac-toolroll.jpg

exotac-toolroll.jpg

464 ms

wolf-grizzly-grill-m1.jpg

wolf-grizzly-grill-m1.jpg

466 ms

tuff-writer-mini-click-pen.jpg

tuff-writer-mini-click-pen.jpg

537 ms

04be689c12d686c595032705f6b3cf6c.svg

04be689c12d686c595032705f6b3cf6c.svg

544 ms

fa3993a997a0b84e9900ee168b18b919.svg

fa3993a997a0b84e9900ee168b18b919.svg

549 ms

0f099f4e4d67aeb18ab6da291367a93f.woff

0f099f4e4d67aeb18ab6da291367a93f.woff

437 ms

a8af1233a958bd1e96edcad65791a0d3.woff

a8af1233a958bd1e96edcad65791a0d3.woff

442 ms

016d41b1da3f1f5aaa44a7e20baee117.woff

016d41b1da3f1f5aaa44a7e20baee117.woff

443 ms

1e81f33d197ccdb39d4edce581ff50ec.woff

1e81f33d197ccdb39d4edce581ff50ec.woff

505 ms

c80d4fb11dcc2140b26007ce39cfa521.woff

c80d4fb11dcc2140b26007ce39cfa521.woff

520 ms

de69cd9e672c81725abcde04ecf022ee.woff

de69cd9e672c81725abcde04ecf022ee.woff

526 ms

83131b9daba3e9a7b2c7ae7e47d2d503.woff

83131b9daba3e9a7b2c7ae7e47d2d503.woff

526 ms

f2a0933406f7830651524f477ba2f543.woff

f2a0933406f7830651524f477ba2f543.woff

526 ms

Accessibility Review

wilderness121store.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

wilderness121store.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wilderness121store.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wilderness121store.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wilderness121store.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wilderness121store.uk

Open Graph data is detected on the main page of Wilderness 1 2 Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: