Tools & Wizards About Us
williamandson.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

williamandson.com

Home - William & Son

Page Load Speed

13.8 sec in total

First Response

1.9 sec

Resources Loaded

7.2 sec

Page Rendered

4.7 sec

williamandson.com screenshot

About Website

Welcome to williamandson.com homepage info - get ready to check William And Son best content for United States right away, or after learning these important things about williamandson.com

William & Son is one of the most distinctive, & definitively British, of luxury goods companies; a master maker & retailer with the award of a Royal Warrant.

Visit williamandson.com

Key Findings

We analyzed Williamandson.com page load time and found that the first response time was 1.9 sec and then it took 11.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

williamandson.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value20.8 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value6,170 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

www.williamandson.com

1856 ms

font-awesome.min.css

163 ms

styles.css

254 ms

woocommerce-layout.css

265 ms

woocommerce.css

258 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 88% of them (91 requests) were addressed to the original Williamandson.com, 2% (2 requests) were made to Google-analytics.com and 2% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Williamandson.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 287.7 kB (6%)

Content Size

4.7 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williamandson.com main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 134.4 kB

  • Original 155.9 kB
  • After minification 139.9 kB
  • After compression 21.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 134.4 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 108.5 kB

  • Original 4.3 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. William And Son images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 44.3 kB

  • Original 183.1 kB
  • After minification 183.1 kB
  • After compression 138.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.3 kB or 24% of the original size.

CSS Optimization

-1%

Potential reduce by 558 B

  • Original 72.9 kB
  • After minification 72.9 kB
  • After compression 72.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williamandson.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (42%)

Requests Now

99

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of William And Son. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.williamandson.com

www.williamandson.com

1856 ms

font-awesome.min.css

font-awesome.min.css

163 ms

styles.css

styles.css

254 ms

woocommerce-layout.css

woocommerce-layout.css

265 ms

woocommerce.css

woocommerce.css

258 ms

theme.min.css

theme.min.css

442 ms

jquery.js

jquery.js

377 ms

jquery-migrate.min.js

jquery-migrate.min.js

291 ms

tracking-analytics-events.js

tracking-analytics-events.js

335 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

347 ms

gtm4wp-woocommerce-classic.js

gtm4wp-woocommerce-classic.js

358 ms

gtm4wp-woocommerce-enhanced.js

gtm4wp-woocommerce-enhanced.js

384 ms

sirv.js

sirv.js

48 ms

select2.css

select2.css

365 ms

font-awesome.min.css

font-awesome.min.css

76 ms

load_products.css

load_products.css

1374 ms

jquery.form.min.js

jquery.form.min.js

1374 ms

scripts.js

scripts.js

1375 ms

add-to-cart.min.js

add-to-cart.min.js

1390 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1384 ms

js.cookie.min.js

js.cookie.min.js

1386 ms

woocommerce.min.js

woocommerce.min.js

1387 ms

cart-fragments.min.js

cart-fragments.min.js

1387 ms

theme.min.js

theme.min.js

1393 ms

fo.js

fo.js

83 ms

wp-embed.min.js

wp-embed.min.js

1387 ms

select2.js

select2.js

1390 ms

load_products.js

load_products.js

1387 ms

gtm.js

gtm.js

853 ms

analytics.js

analytics.js

828 ms

fbevents.js

fbevents.js

1262 ms

sensor.js

sensor.js

1299 ms

search.svg

search.svg

544 ms

close.svg

close.svg

536 ms

user.svg

user.svg

545 ms

heart.svg

heart.svg

537 ms

bag.svg

bag.svg

536 ms

william-and-son-blue-mob.svg

william-and-son-blue-mob.svg

528 ms

hamburger.svg

hamburger.svg

971 ms

WilliamSon_03_120.jpg

WilliamSon_03_120.jpg

985 ms

arrow_right_dark.svg

arrow_right_dark.svg

984 ms

HeadPhoneCaseBlueAlligator_01.jpg

HeadPhoneCaseBlueAlligator_01.jpg

1844 ms

wsh000792-510x510.jpg

wsh000792-510x510.jpg

970 ms

l002784_02-510x510.jpg

l002784_02-510x510.jpg

984 ms

Tigers-Tea-Party-Shirt-1-1-510x510.jpg

Tigers-Tea-Party-Shirt-1-1-510x510.jpg

1280 ms

CylindricalDecanterTop-510x510.jpg

CylindricalDecanterTop-510x510.jpg

1264 ms

s.t._dupont_defi_extreme_grey_brushed_chrome_lighter_p365_web-510x510.jpg

s.t._dupont_defi_extreme_grey_brushed_chrome_lighter_p365_web-510x510.jpg

1273 ms

l002350_02-510x510.jpg

l002350_02-510x510.jpg

1194 ms

Screenshot-with-Play-Button-768x614.jpg

Screenshot-with-Play-Button-768x614.jpg

1198 ms

GL001322-768x768.jpg

GL001322-768x768.jpg

1213 ms

190911-WilliamSon-Glassware40616-2-768x501.jpg

190911-WilliamSon-Glassware40616-2-768x501.jpg

1213 ms

GL001320-768x768.jpg

GL001320-768x768.jpg

1757 ms

rt_JEWELLERY-CROP-BESPOKE-DESIGN-SHOT-2-1-1-1-768x583.jpg

rt_JEWELLERY-CROP-BESPOKE-DESIGN-SHOT-2-1-1-1-768x583.jpg

1762 ms

Personalisation-min-1-3-1-768x511.jpg

Personalisation-min-1-3-1-768x511.jpg

1761 ms

gifting-ghosted.svg

gifting-ghosted.svg

1742 ms

WillErbarRegularWEB.otf

WillErbarRegularWEB.otf

1713 ms

WillErbarLightWEB-Regular.otf

WillErbarLightWEB-Regular.otf

1624 ms

array_from.js

array_from.js

2502 ms

d_0ff88cc722c11917e36d0f832ffe411d4b332396-1-1-768x677.jpg

d_0ff88cc722c11917e36d0f832ffe411d4b332396-1-1-768x677.jpg

1601 ms

ccs_delivery-truck-5-1.svg

ccs_delivery-truck-5-1.svg

1596 ms

ccs_delivery-truck-1-1.svg

ccs_delivery-truck-1-1.svg

1599 ms

ccs_delivery-truck-2-1.svg

ccs_delivery-truck-2-1.svg

1604 ms

ccs_delivery-truck-8-1.svg

ccs_delivery-truck-8-1.svg

1601 ms

ccs_delivery-truck-7.svg

ccs_delivery-truck-7.svg

1610 ms

qrcode_mobile.jpg

qrcode_mobile.jpg

1603 ms

facebook.svg

facebook.svg

1602 ms

instagram.svg

instagram.svg

1602 ms

pinterest.svg

pinterest.svg

1351 ms

twitter.svg

twitter.svg

1358 ms

qrcode.jpg

qrcode.jpg

1356 ms

wechat.svg

wechat.svg

1358 ms

weibo.svg

weibo.svg

1355 ms

mail.jpg

mail.jpg

1352 ms

checkbox_unchecked.png

checkbox_unchecked.png

1356 ms

collect

collect

246 ms

ytc.js

ytc.js

323 ms

light_box_close.svg

light_box_close.svg

1023 ms

light_box_arrow_left.svg

light_box_arrow_left.svg

1013 ms

light_box_arrow_right.svg

light_box_arrow_right.svg

1014 ms

willandson.png

willandson.png

1011 ms

floor_logo_the_store_about_us-e1622554901485.jpg

floor_logo_the_store_about_us-e1622554901485.jpg

1066 ms

2003844813273540

2003844813273540

253 ms

collect

collect

820 ms

Mens-Clothing-min-1-768x768.png

Mens-Clothing-min-1-768x768.png

845 ms

Mens-Accessories-min-768x432.png

Mens-Accessories-min-768x432.png

794 ms

Womens-Accessories-min-1-768x432.png

Womens-Accessories-min-1-768x432.png

793 ms

Womens-Clothing-min-768x768.png

Womens-Clothing-min-768x768.png

744 ms

Jewellery-min-768x767.png

Jewellery-min-768x767.png

775 ms

Games-min-768x432.png

Games-min-768x432.png

817 ms

www.williamandson.com

www.williamandson.com

1230 ms

admin-ajax.php

admin-ajax.php

1146 ms

_animation_speeds.scss

_animation_speeds.scss

320 ms

Homewear-min-768x432.png

Homewear-min-768x432.png

475 ms

gifts.jpg

gifts.jpg

325 ms

d_0ff88cc722c11917e36d0f832ffe411d4b332396-6-1.png

d_0ff88cc722c11917e36d0f832ffe411d4b332396-6-1.png

362 ms

d_0ff88cc722c11917e36d0f832ffe411d4b332396-2-1.png

d_0ff88cc722c11917e36d0f832ffe411d4b332396-2-1.png

400 ms

d_0ff88cc722c11917e36d0f832ffe411d4b332396-48-1-768x315.png

d_0ff88cc722c11917e36d0f832ffe411d4b332396-48-1-768x315.png

415 ms

chevvy.svg

chevvy.svg

445 ms

ajax-loader.gif

ajax-loader.gif

483 ms

william-and-son-ghosted.svg

william-and-son-ghosted.svg

505 ms

William-Son-Upstairs-2nd-Floor-min-1.jpg

William-Son-Upstairs-2nd-Floor-min-1.jpg

695 ms

10093507.json

10093507.json

96 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

87 ms

Accessibility Review

williamandson.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

williamandson.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

williamandson.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williamandson.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williamandson.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williamandson.com

Open Graph data is detected on the main page of William And Son. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: