Tools & Wizards About Us
williambrandt.co.nz screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

williambrandt.co.nz

William Brandt Technology - NZ Leaders Labelling & Barcoding

Page Load Speed

6.5 sec in total

First Response

429 ms

Resources Loaded

5.4 sec

Page Rendered

613 ms

williambrandt.co.nz screenshot

About Website

Welcome to williambrandt.co.nz homepage info - get ready to check William Brandt best content right away, or after learning these important things about williambrandt.co.nz

An NZ owned and operated company specialising in labelling and product identification - William Brandt operate exclusive dealerships for leading global brands

Visit williambrandt.co.nz

Key Findings

We analyzed Williambrandt.co.nz page load time and found that the first response time was 429 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

williambrandt.co.nz performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value1,230 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

williambrandt.co.nz

429 ms

williambrandt.co.nz

886 ms

gtm.js

70 ms

upe_blocks.css

83 ms

css

44 ms

Our browser made a total of 150 requests to load all elements on the main page. We found that 75% of them (113 requests) were addressed to the original Williambrandt.co.nz, 18% (27 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Williambrandt.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 149.7 kB (12%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williambrandt.co.nz main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 658.8 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 133.2 kB

  • Original 157.3 kB
  • After minification 151.5 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 133.2 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 199 B

  • Original 658.8 kB
  • After minification 658.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. William Brandt images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.5 kB

  • Original 267.8 kB
  • After minification 267.8 kB
  • After compression 259.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 7.8 kB

  • Original 148.1 kB
  • After minification 141.4 kB
  • After compression 140.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williambrandt.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 82 (69%)

Requests Now

118

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of William Brandt. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 32 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

williambrandt.co.nz

williambrandt.co.nz

429 ms

williambrandt.co.nz

williambrandt.co.nz

886 ms

gtm.js

gtm.js

70 ms

upe_blocks.css

upe_blocks.css

83 ms

css

css

44 ms

caddy-slick.min.css

caddy-slick.min.css

28 ms

caddy-public.css

caddy-public.css

29 ms

caddy-icons.css

caddy-icons.css

35 ms

quantity-discounts-public.min.css

quantity-discounts-public.min.css

878 ms

woocommerce-layout.css

woocommerce-layout.css

55 ms

woocommerce.css

woocommerce.css

49 ms

unsemantic-grid.min.css

unsemantic-grid.min.css

46 ms

style.min.css

style.min.css

53 ms

mobile.min.css

mobile.min.css

58 ms

font-icons.min.css

font-icons.min.css

81 ms

style.css

style.css

80 ms

elementor-icons.min.css

elementor-icons.min.css

78 ms

frontend.min.css

frontend.min.css

84 ms

swiper.min.css

swiper.min.css

81 ms

post-1421.css

post-1421.css

82 ms

frontend.min.css

frontend.min.css

98 ms

all.min.css

all.min.css

89 ms

v4-shims.min.css

v4-shims.min.css

110 ms

post-3000.css

post-3000.css

94 ms

post-3150.css

post-3150.css

111 ms

post-3172.css

post-3172.css

112 ms

default.css

default.css

113 ms

general.min.css

general.min.css

115 ms

css

css

56 ms

fontawesome.min.css

fontawesome.min.css

125 ms

solid.min.css

solid.min.css

112 ms

regular.min.css

regular.min.css

114 ms

jquery.min.js

jquery.min.js

128 ms

jquery-migrate.min.js

jquery-migrate.min.js

125 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

127 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

128 ms

wp-polyfill.min.js

wp-polyfill.min.js

144 ms

hooks.min.js

hooks.min.js

140 ms

w.js

w.js

20 ms

quantity-discounts-public.js

quantity-discounts-public.js

989 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

143 ms

add-to-cart.min.js

add-to-cart.min.js

121 ms

js.cookie.min.js

js.cookie.min.js

131 ms

shell.js

shell.js

84 ms

5977821.js

5977821.js

89 ms

photoswipe.min.css

photoswipe.min.css

132 ms

default-skin.min.css

default-skin.min.css

130 ms

woocommerce.min.js

woocommerce.min.js

116 ms

v4-shims.min.js

v4-shims.min.js

126 ms

wc_additional_fees.js

wc_additional_fees.js

125 ms

core.min.js

core.min.js

126 ms

menu.min.js

menu.min.js

117 ms

dom-ready.min.js

dom-ready.min.js

112 ms

i18n.min.js

i18n.min.js

113 ms

a11y.min.js

a11y.min.js

111 ms

autocomplete.min.js

autocomplete.min.js

121 ms

tabby.min.js

tabby.min.js

121 ms

tabby.polyfills.min.js

tabby.polyfills.min.js

124 ms

slick.min.js

slick.min.js

119 ms

caddy-public.js

caddy-public.js

123 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

121 ms

sourcebuster.min.js

sourcebuster.min.js

116 ms

order-attribution.min.js

order-attribution.min.js

113 ms

menu.min.js

menu.min.js

119 ms

general.min.js

general.min.js

120 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

131 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

131 ms

webpack.runtime.min.js

webpack.runtime.min.js

132 ms

frontend-modules.min.js

frontend-modules.min.js

135 ms

frontend.min.js

frontend.min.js

134 ms

waypoints.min.js

waypoints.min.js

140 ms

frontend.min.js

frontend.min.js

135 ms

elements-handlers.min.js

elements-handlers.min.js

137 ms

jquery.sticky.min.js

jquery.sticky.min.js

153 ms

jquery.zoom.min.js

jquery.zoom.min.js

139 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

141 ms

photoswipe.min.js

photoswipe.min.js

142 ms

photoswipe-ui-default.min.js

photoswipe-ui-default.min.js

152 ms

underscore.min.js

underscore.min.js

159 ms

wp-util.min.js

wp-util.min.js

139 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

146 ms

single-product.min.js

single-product.min.js

156 ms

g.gif

g.gif

18 ms

gtm.js

gtm.js

142 ms

William-Brandt-Logo-PNG.png

William-Brandt-Logo-PNG.png

116 ms

triangle.png

triangle.png

120 ms

ad_grey.png

ad_grey.png

114 ms

ql_grey.png

ql_grey.png

115 ms

dymo_grey.png

dymo_grey.png

116 ms

honeywell_grey.png

honeywell_grey.png

116 ms

zebra_grey.png

zebra_grey.png

117 ms

logo_astronova1-1_grey.png

logo_astronova1-1_grey.png

116 ms

Line-Orrange.png

Line-Orrange.png

118 ms

colour-label-printer-category-image-300x300-1.png

colour-label-printer-category-image-300x300-1.png

117 ms

Untitled-6.png

Untitled-6.png

119 ms

zebra-zt230-finished.png

zebra-zt230-finished.png

121 ms

newland-hr-11-barcode-scanner.png

newland-hr-11-barcode-scanner.png

120 ms

Layer1.png

Layer1.png

121 ms

price-gun-labels.png

price-gun-labels.png

119 ms

Layer-0.png

Layer-0.png

121 ms

thermal-ribbons.png

thermal-ribbons.png

121 ms

Bg.png

Bg.png

122 ms

ad.png

ad.png

122 ms

logo_astronova1.jpg

logo_astronova1.jpg

936 ms

honeywell.png

honeywell.png

904 ms

dymo.png

dymo.png

917 ms

motorola.png

motorola.png

976 ms

zebra.png

zebra.png

917 ms

newland.png

newland.png

996 ms

Gurantee-1.png

Gurantee-1.png

2393 ms

Arrow.png

Arrow.png

1780 ms

surf-life-saving-logo.png

surf-life-saving-logo.png

1769 ms

salvation-army-logo.png

salvation-army-logo.png

1807 ms

st-john-logo-hato-hone.png

st-john-logo-hato-hone.png

1825 ms

legasea-logo.png

legasea-logo.png

1845 ms

Westpac.png

Westpac.png

2620 ms

William-Brandt-Logo-kiwaha_Arial24.png

William-Brandt-Logo-kiwaha_Arial24.png

1794 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

182 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

209 ms

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pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

209 ms

pxiByp8kv8JHgFVrLFj_Z1xlEw.woff

pxiByp8kv8JHgFVrLFj_Z1xlEw.woff

209 ms

pxiGyp8kv8JHgFVrLPTucHtG.woff

pxiGyp8kv8JHgFVrLPTucHtG.woff

208 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

209 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

209 ms

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

273 ms

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

272 ms

fa-solid-900.woff

fa-solid-900.woff

2945 ms

fa-regular-400.woff

fa-regular-400.woff

2551 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

272 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

272 ms

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272 ms

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271 ms

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313 ms

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314 ms

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313 ms

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314 ms

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JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

314 ms

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313 ms

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422 ms

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313 ms

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315 ms

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314 ms

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316 ms

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314 ms

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pxiDyp8kv8JHgFVrJJLmv1pVF9eI.woff

315 ms

pxiAyp8kv8JHgFVrJJLmE0tCMPQ.woff

pxiAyp8kv8JHgFVrJJLmE0tCMPQ.woff

314 ms

cc-public-icons.ttf

cc-public-icons.ttf

2492 ms

5977821.js

5977821.js

226 ms

banner.js

banner.js

188 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

21 ms

Accessibility Review

williambrandt.co.nz accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

williambrandt.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

williambrandt.co.nz SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williambrandt.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williambrandt.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williambrandt.co.nz

Open Graph data is detected on the main page of William Brandt. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: