Tools & Wizards About Us
williamevans.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

williamevans.com

William Evans Ltd - Shooting Clothing, Country Clothing & Accessories

Page Load Speed

3.4 sec in total

First Response

270 ms

Resources Loaded

2.2 sec

Page Rendered

892 ms

williamevans.com screenshot

About Website

Click here to check amazing William Evans content for United Kingdom. Otherwise, check out these important facts you probably never knew about williamevans.com

William Evans is one of the last remaining independent gun makers in the UK, we offer a wide range of country and shooting clothing for all disciplines.

Visit williamevans.com

Key Findings

We analyzed Williamevans.com page load time and found that the first response time was 270 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

williamevans.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.755

6/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

williamevans.com

270 ms

www.williamevans.com

556 ms

commoncss

299 ms

modernizr-custom.js

317 ms

picturefill.min.js

362 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 81% of them (34 requests) were addressed to the original Williamevans.com, 5% (2 requests) were made to Secure.webselect.net and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Williamevans.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 509.5 kB (6%)

Content Size

8.8 MB

After Optimization

8.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williamevans.com main page is 8.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 8.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 38.2 kB

  • Original 45.9 kB
  • After minification 37.6 kB
  • After compression 7.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.4 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.2 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 458.9 kB

  • Original 8.7 MB
  • After minification 8.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. William Evans images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 10.5 kB

  • Original 39.8 kB
  • After minification 39.8 kB
  • After compression 29.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 10.5 kB or 26% of the original size.

CSS Optimization

-76%

Potential reduce by 1.9 kB

  • Original 2.6 kB
  • After minification 2.6 kB
  • After compression 626 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williamevans.com needs all CSS files to be minified and compressed as it can save up to 1.9 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (24%)

Requests Now

38

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of William Evans. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

williamevans.com

williamevans.com

270 ms

www.williamevans.com

www.williamevans.com

556 ms

commoncss

commoncss

299 ms

modernizr-custom.js

modernizr-custom.js

317 ms

picturefill.min.js

picturefill.min.js

362 ms

jquery

jquery

616 ms

mmenu

mmenu

307 ms

commonjs

commonjs

628 ms

standard

standard

327 ms

cookie-notifier.1.1.min.js

cookie-notifier.1.1.min.js

424 ms

analytics.js

analytics.js

62 ms

gtm.js

gtm.js

106 ms

tile-header.jpg

tile-header.jpg

156 ms

logo-site.png

logo-site.png

155 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

135 ms

Flaticon.svg

Flaticon.svg

325 ms

Flaticon.woff

Flaticon.woff

378 ms

logo-site@2x.png

logo-site@2x.png

368 ms

37753.jpg

37753.jpg

628 ms

36772.jpg

36772.jpg

369 ms

36773.jpg

36773.jpg

370 ms

37458.jpg

37458.jpg

370 ms

37912.jpg

37912.jpg

699 ms

37684.jpg

37684.jpg

404 ms

37686.jpg

37686.jpg

706 ms

37860.jpg

37860.jpg

757 ms

37696.jpg

37696.jpg

558 ms

37823.jpg

37823.jpg

485 ms

37340.jpg

37340.jpg

566 ms

37318.jpg

37318.jpg

714 ms

36970.jpg

36970.jpg

722 ms

37708.jpg

37708.jpg

933 ms

37713.jpg

37713.jpg

1076 ms

37490.jpg

37490.jpg

1011 ms

37482.jpg

37482.jpg

947 ms

37474.jpg

37474.jpg

879 ms

37464.jpg

37464.jpg

1063 ms

collect

collect

14 ms

collect

collect

85 ms

js

js

46 ms

ga-audiences

ga-audiences

244 ms

cookie-notifier.1.1.min.css

cookie-notifier.1.1.min.css

124 ms

Accessibility Review

williamevans.com accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

williamevans.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

williamevans.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williamevans.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williamevans.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williamevans.com

Open Graph description is not detected on the main page of William Evans. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: