Tools & Wizards About Us
williams-shipping.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

williams-shipping.co.uk

Home - Williams Shipping

Page Load Speed

3.2 sec in total

First Response

247 ms

Resources Loaded

2.5 sec

Page Rendered

393 ms

williams-shipping.co.uk screenshot

About Website

Visit williams-shipping.co.uk now to see the best up-to-date Williams Shipping content and also check out these interesting facts you probably never knew about williams-shipping.co.uk

We have provided marine services, cargo logistics & storage, marine lubricants and shipping container hire for over 125 years.

Visit williams-shipping.co.uk

Key Findings

We analyzed Williams-shipping.co.uk page load time and found that the first response time was 247 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

williams-shipping.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value2,320 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

williams-shipping.co.uk

247 ms

www.williams-shipping.co.uk

43 ms

bb53cc07fb.js

65 ms

css

60 ms

style.css

304 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 62% of them (63 requests) were addressed to the original Williams-shipping.co.uk, 7% (7 requests) were made to Fonts.gstatic.com and 5% (5 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Williams-shipping.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.2 kB (3%)

Content Size

3.2 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williams-shipping.co.uk main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 65.9 kB

  • Original 81.5 kB
  • After minification 70.5 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 8.8 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Williams Shipping images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 29.8 kB

  • Original 584.3 kB
  • After minification 584.2 kB
  • After compression 554.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 3.7 kB

  • Original 122.8 kB
  • After minification 122.8 kB
  • After compression 119.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williams-shipping.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (47%)

Requests Now

91

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Williams Shipping. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

williams-shipping.co.uk

williams-shipping.co.uk

247 ms

www.williams-shipping.co.uk

www.williams-shipping.co.uk

43 ms

bb53cc07fb.js

bb53cc07fb.js

65 ms

css

css

60 ms

style.css

style.css

304 ms

flexslider.css

flexslider.css

170 ms

styles.css

styles.css

202 ms

mobile-styles.css

mobile-styles.css

297 ms

uc.js

uc.js

49 ms

jquery.min.js

jquery.min.js

50 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

150 ms

mobile-menu.js

mobile-menu.js

138 ms

jquery.matchHeight.js

jquery.matchHeight.js

263 ms

global.js

global.js

284 ms

addthis_widget.js

addthis_widget.js

77 ms

js

js

100 ms

style.min.css

style.min.css

292 ms

styles.css

styles.css

354 ms

frontend-gtag.min.js

frontend-gtag.min.js

428 ms

jquery.min.js

jquery.min.js

489 ms

jquery-migrate.min.js

jquery-migrate.min.js

424 ms

front-scripts.js

front-scripts.js

424 ms

hooks.min.js

hooks.min.js

469 ms

i18n.min.js

i18n.min.js

422 ms

index.js

index.js

599 ms

index.js

index.js

610 ms

cf7-google-analytics.min.js

cf7-google-analytics.min.js

599 ms

api.js

api.js

63 ms

wp-polyfill.min.js

wp-polyfill.min.js

598 ms

index.js

index.js

598 ms

scc-c2.min.js

scc-c2.min.js

14 ms

tti.min.js

tti.min.js

6 ms

bb53cc07fb.css

bb53cc07fb.css

18 ms

font-awesome-css.min.css

font-awesome-css.min.css

16 ms

gtm.js

gtm.js

45 ms

gYzv15KgRd0

gYzv15KgRd0

175 ms

top-left-logo.png

top-left-logo.png

126 ms

established.png

established.png

238 ms

cropped-deff.png

cropped-deff.png

237 ms

search-icon-lrg.png

search-icon-lrg.png

236 ms

home-banner.jpg

home-banner.jpg

698 ms

shemara-refit.jpg

shemara-refit.jpg

530 ms

small-white-arrow.png

small-white-arrow.png

529 ms

mackley-marine-support.jpg

mackley-marine-support.jpg

551 ms

transport-services-williams.jpg

transport-services-williams.jpg

553 ms

lubricant-delivery.jpg

lubricant-delivery.jpg

544 ms

container-hire-willbox-1.jpg

container-hire-willbox-1.jpg

545 ms

Cargo-yard-Millbrook.webp

Cargo-yard-Millbrook.webp

872 ms

williams-shipping-dock-worker-background_1500px.jpg

williams-shipping-dock-worker-background_1500px.jpg

742 ms

williams-shipping-dock-worker-foreground.png

williams-shipping-dock-worker-foreground.png

858 ms

WS-Video-Cover-Image_withtitle2.jpg

WS-Video-Cover-Image_withtitle2.jpg

700 ms

play-video.png

play-video.png

770 ms

www.williams-shipping.co.uk

www.williams-shipping.co.uk

699 ms

solutions6.jpg

solutions6.jpg

856 ms

oil-gas-sector-2.jpg

oil-gas-sector-2.jpg

859 ms

marine-sector.jpg

marine-sector.jpg

858 ms

renewable-sector-2.jpg

renewable-sector-2.jpg

864 ms

inland-waterways-support.jpg

inland-waterways-support.jpg

1012 ms

defence-industry-support.jpg

defence-industry-support.jpg

1190 ms

uvdb.jpg

uvdb.jpg

1126 ms

21.png

21.png

940 ms

drtj.jpg

drtj.jpg

1272 ms

71.png

71.png

1056 ms

ssa.jpg

ssa.jpg

1127 ms

mpba.jpg

mpba.jpg

1208 ms

chamber-commerce.jpg

chamber-commerce.jpg

1166 ms

HTA-1.jpg

HTA-1.jpg

1212 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

54 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

63 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

75 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

74 ms

CMPE_logo_greyscale.png

CMPE_logo_greyscale.png

1175 ms

ISOs-williams-shipping-website-size.jpg

ISOs-williams-shipping-website-size.jpg

1262 ms

s3.png

s3.png

1227 ms

Untitled-240-x-240-px-1.png

Untitled-240-x-240-px-1.png

1276 ms

recaptcha__en.js

recaptcha__en.js

70 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

21 ms

WS-footer_logo.png

WS-footer_logo.png

1437 ms

twitter.png

twitter.png

1292 ms

www-player.css

www-player.css

54 ms

www-embed-player.js

www-embed-player.js

74 ms

base.js

base.js

102 ms

anchor

anchor

319 ms

linkedin-1.png

linkedin-1.png

1179 ms

facebook.png

facebook.png

1192 ms

instagram.png

instagram.png

1237 ms

ad_status.js

ad_status.js

144 ms

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

77 ms

embed.js

embed.js

41 ms

styles__ltr.css

styles__ltr.css

19 ms

recaptcha__en.js

recaptcha__en.js

49 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

16 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

17 ms

id

id

57 ms

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

92 ms

webworker.js

webworker.js

89 ms

logo_48.png

logo_48.png

80 ms

Create

Create

150 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

54 ms

recaptcha__en.js

recaptcha__en.js

55 ms

GenerateIT

GenerateIT

15 ms

Accessibility Review

williams-shipping.co.uk accessibility score

70

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

williams-shipping.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

williams-shipping.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williams-shipping.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williams-shipping.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williams-shipping.co.uk

Open Graph data is detected on the main page of Williams Shipping. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: