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williams.uk.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

williams.uk.com

Trade Only Plumbing & Heating Supplies | Williams

Page Load Speed

3.4 sec in total

First Response

87 ms

Resources Loaded

2.9 sec

Page Rendered

382 ms

williams.uk.com screenshot

About Website

Welcome to williams.uk.com homepage info - get ready to check Williams best content right away, or after learning these important things about williams.uk.com

Williams is an independent plumbing and heating merchant with 41 branches. We have trade counters across the South East, Manchester, Bristol, and Milton Keynes delivering 7 days a week, 364 days a yea...

Visit williams.uk.com

Key Findings

We analyzed Williams.uk.com page load time and found that the first response time was 87 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

williams.uk.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

williams.uk.com

87 ms

williams.uk.com

1925 ms

all.css

131 ms

css

33 ms

autoptimize_7ccb853980da2c9370599b5ee8652540.css

43 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 73% of them (52 requests) were addressed to the original Williams.uk.com, 8% (6 requests) were made to Use.typekit.net and 6% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Williams.uk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.6 kB (4%)

Content Size

2.6 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williams.uk.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 59.8 kB

  • Original 69.5 kB
  • After minification 47.9 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.6 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.8 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Williams images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 38.8 kB

  • Original 291.6 kB
  • After minification 291.6 kB
  • After compression 252.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 38.8 kB or 13% of the original size.

CSS Optimization

-0%

Potential reduce by 16 B

  • Original 138.7 kB
  • After minification 138.7 kB
  • After compression 138.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williams.uk.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (61%)

Requests Now

57

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Williams. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

williams.uk.com

williams.uk.com

87 ms

williams.uk.com

williams.uk.com

1925 ms

all.css

all.css

131 ms

css

css

33 ms

autoptimize_7ccb853980da2c9370599b5ee8652540.css

autoptimize_7ccb853980da2c9370599b5ee8652540.css

43 ms

autoptimize_single_e15e7a5677f8d37e8d4dfb6fb9b12e33.css

autoptimize_single_e15e7a5677f8d37e8d4dfb6fb9b12e33.css

76 ms

autoptimize_single_565ee6d15397c2e14c39a8fadcbd2648.css

autoptimize_single_565ee6d15397c2e14c39a8fadcbd2648.css

81 ms

autoptimize_single_7310a0f453d7901572497484d941b1d9.css

autoptimize_single_7310a0f453d7901572497484d941b1d9.css

75 ms

css

css

32 ms

jquery.min.js

jquery.min.js

88 ms

jquery-migrate.min.js

jquery-migrate.min.js

75 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

79 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

87 ms

js

js

76 ms

index.js

index.js

77 ms

index.js

index.js

77 ms

scripts.js

scripts.js

106 ms

cf7mls.js

cf7mls.js

90 ms

bootstrap.min.js

bootstrap.min.js

110 ms

imagesloaded.min.js

imagesloaded.min.js

90 ms

script.js

script.js

120 ms

jquery.textfill.min.js

jquery.textfill.min.js

117 ms

moment.js

moment.js

107 ms

jquery.datetimepicker.full.min.js

jquery.datetimepicker.full.min.js

105 ms

dtpicker.js

dtpicker.js

133 ms

general.min.js

general.min.js

143 ms

eael-11.js

eael-11.js

123 ms

scripts.js

scripts.js

154 ms

jquery.validate.min.js

jquery.validate.min.js

146 ms

jvcf7_validation.js

jvcf7_validation.js

316 ms

webpack.runtime.min.js

webpack.runtime.min.js

132 ms

frontend-modules.min.js

frontend-modules.min.js

316 ms

waypoints.min.js

waypoints.min.js

144 ms

core.min.js

core.min.js

317 ms

frontend.min.js

frontend.min.js

156 ms

sib3puu.css

sib3puu.css

95 ms

p.css

p.css

28 ms

williams-logo.svg

williams-logo.svg

79 ms

forklift-operator-in-warehouse.jpg

forklift-operator-in-warehouse.jpg

100 ms

shop-online.jpg

shop-online.jpg

79 ms

nearest-branch.jpg

nearest-branch.jpg

62 ms

DSC_7445-1-1024x684.jpg

DSC_7445-1-1024x684.jpg

82 ms

DSC_6995smol.jpg

DSC_6995smol.jpg

84 ms

Williams-815x630.jpg

Williams-815x630.jpg

83 ms

16th-Dec-FB-360x240.jpg

16th-Dec-FB-360x240.jpg

179 ms

AQ9A4944-StrongIsland-72dpi-2500px-WEB-360x240.jpg

AQ9A4944-StrongIsland-72dpi-2500px-WEB-360x240.jpg

149 ms

AQ9A5008-StrongIsland-72dpi-2500px-WEB-360x240.jpg

AQ9A5008-StrongIsland-72dpi-2500px-WEB-360x240.jpg

179 ms

AQ9A5051-StrongIsland-72dpi-2500px-WEB-360x240.jpg

AQ9A5051-StrongIsland-72dpi-2500px-WEB-360x240.jpg

179 ms

sunday-times-best-companies-2019.jpg

sunday-times-best-companies-2019.jpg

183 ms

footer-logo-2.jpg

footer-logo-2.jpg

183 ms

d

d

53 ms

d

d

57 ms

fa-solid-900.woff

fa-solid-900.woff

238 ms

fa-solid-900.woff

fa-solid-900.woff

152 ms

fa-regular-400.woff

fa-regular-400.woff

577 ms

fa-regular-400.woff

fa-regular-400.woff

195 ms

analytics.js

analytics.js

148 ms

d

d

109 ms

d

d

104 ms

d

d

109 ms

fa-brands-400.woff

fa-brands-400.woff

188 ms

fa-brands-400.woff

fa-brands-400.woff

188 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

188 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

81 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

74 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

77 ms

collect

collect

43 ms

main.js

main.js

40 ms

loader.gif

loader.gif

33 ms

collect

collect

30 ms

ga-audiences

ga-audiences

30 ms

Accessibility Review

williams.uk.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

williams.uk.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

williams.uk.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williams.uk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williams.uk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williams.uk.com

Open Graph data is detected on the main page of Williams. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: