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williamsautomobiles.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

williamsautomobiles.com

Best of British Sports Cars | Bristol | Williams Automobiles

Page Load Speed

6.4 sec in total

First Response

210 ms

Resources Loaded

5.3 sec

Page Rendered

883 ms

williamsautomobiles.com screenshot

About Website

Welcome to williamsautomobiles.com homepage info - get ready to check Williams Automobiles best content right away, or after learning these important things about williamsautomobiles.com

Visit Williams Automobiles in Bristol, established dealership and servicing specialist. Explore our website to browse through our stock and discover our full range of offers. Get in touch today to dis...

Visit williamsautomobiles.com

Key Findings

We analyzed Williamsautomobiles.com page load time and found that the first response time was 210 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

williamsautomobiles.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value18.0 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

williamsautomobiles.com

210 ms

www.williamsautomobiles.com

481 ms

dragon2000-modals.css

2889 ms

425.css

584 ms

jquery-3.6.0.min.js

391 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 25% of them (12 requests) were addressed to the original Williamsautomobiles.com, 58% (28 requests) were made to Dragon2000-multisite.s3.eu-west-2.amazonaws.com and 8% (4 requests) were made to F7432d8eadcf865aa9d9-9c672a3a4ecaaacdf2fee3b3e6fd2716.ssl.cf3.rackcdn.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Williamsautomobiles.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.1 kB (8%)

Content Size

3.1 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Williamsautomobiles.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 215.9 kB

  • Original 253.5 kB
  • After minification 221.2 kB
  • After compression 37.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 215.9 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 35.0 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Williams Automobiles images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 79 B

  • Original 197.7 kB
  • After minification 197.7 kB
  • After compression 197.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 51 B

  • Original 210.7 kB
  • After minification 210.7 kB
  • After compression 210.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williamsautomobiles.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (10%)

Requests Now

41

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Williams Automobiles. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

williamsautomobiles.com

williamsautomobiles.com

210 ms

www.williamsautomobiles.com

www.williamsautomobiles.com

481 ms

dragon2000-modals.css

dragon2000-modals.css

2889 ms

425.css

425.css

584 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

391 ms

jquery_passive_scroll_5a529769.js

jquery_passive_scroll_5a529769.js

305 ms

dragon2000-ajax-modals.js

dragon2000-ajax-modals.js

303 ms

main_5a529769.js

main_5a529769.js

666 ms

gtm.js

gtm.js

208 ms

Morgan-header-logo-white.png

Morgan-header-logo-white.png

560 ms

Williams-Automobiles-Ltd-home-page-hero-desktop-1-1.jpg

Williams-Automobiles-Ltd-home-page-hero-desktop-1-1.jpg

1042 ms

Williams-Automobiles-Ltd-shield-logo.png

Williams-Automobiles-Ltd-shield-logo.png

644 ms

Williams-Automobiles-Ltd-home-page-hero-desktop-2-1.jpg

Williams-Automobiles-Ltd-home-page-hero-desktop-2-1.jpg

822 ms

Welcome-to-Williams-Automotives-Morgan-new-and-used-car-dealer_cropped_further.jpg

Welcome-to-Williams-Automotives-Morgan-new-and-used-car-dealer_cropped_further.jpg

986 ms

Williams-Automobiles-Ltd-home-page-hero-desktop-3-1.jpg

Williams-Automobiles-Ltd-home-page-hero-desktop-3-1.jpg

976 ms

Williams-Automobiles-Ltd-home-page-hero-desktop-1-5.jpg

Williams-Automobiles-Ltd-home-page-hero-desktop-1-5.jpg

887 ms

Norton-logo-white.png

Norton-logo-white.png

698 ms

Norton-logo-dark.png

Norton-logo-dark.png

822 ms

Morgan-logo-white.png

Morgan-logo-white.png

975 ms

Morgan-logo-dark.png

Morgan-logo-dark.png

974 ms

Caterham-logo-white.png

Caterham-logo-white.png

1001 ms

Caterham-logo-dark.png

Caterham-logo-dark.png

1014 ms

Williams-Lotus-specialists-logo-white.png

Williams-Lotus-specialists-logo-white.png

1025 ms

Williams-Lotus-specialists-logo-dark.png

Williams-Lotus-specialists-logo-dark.png

1072 ms

video_preview_thumb.jpg

video_preview_thumb.jpg

1108 ms

fa-solid-900_0248ab19.ttf

fa-solid-900_0248ab19.ttf

741 ms

fa-regular-400_675809e4.ttf

fa-regular-400_675809e4.ttf

237 ms

fa-brands-400_bb8cd014.ttf

fa-brands-400_bb8cd014.ttf

649 ms

css

css

106 ms

wlptgwvFAVdoq2_F94zlCfv0bz1WC-URzLdnfw.ttf

wlptgwvFAVdoq2_F94zlCfv0bz1WC-URzLdnfw.ttf

207 ms

wlptgwvFAVdoq2_F94zlCfv0bz1WC2UWzLdnfw.ttf

wlptgwvFAVdoq2_F94zlCfv0bz1WC2UWzLdnfw.ttf

306 ms

combos

combos

327 ms

caterham.png

caterham.png

217 ms

morgan.png

morgan.png

243 ms

volvo.png

volvo.png

242 ms

norton.png

norton.png

358 ms

Williams-Lotus-specialists-header-logo-white.png

Williams-Lotus-specialists-header-logo-white.png

460 ms

Caterham-header-logo-white.png

Caterham-header-logo-white.png

466 ms

Williams-Automobiles-Ltd-home-page-signpost-1-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-1-1.jpg

473 ms

Williams-Automobiles-Ltd-home-page-signpost-2-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-2-1.jpg

513 ms

Williams-Automobiles-Ltd-home-page-signpost-3-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-3-1.jpg

522 ms

Williams-Automobiles-Ltd-home-page-signpost-4-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-4-1.jpg

565 ms

Williams-Automobiles-Ltd-home-page-signpost-5-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-5-1.jpg

568 ms

Williams-Automobiles-Ltd-home-page-signpost-6-1.jpg

Williams-Automobiles-Ltd-home-page-signpost-6-1.jpg

567 ms

Williams-Automobiles-Ltd-background-banner-metal-1.jpg

Williams-Automobiles-Ltd-background-banner-metal-1.jpg

596 ms

Williams-Automobiles-Ltd-background-banner-wood-1.jpg

Williams-Automobiles-Ltd-background-banner-wood-1.jpg

737 ms

Williams-Automobiles-Ltd-home-page-image-3-1.jpg

Williams-Automobiles-Ltd-home-page-image-3-1.jpg

663 ms

Williams-Automobiles-Ltd-home-page-image-4-1.jpg

Williams-Automobiles-Ltd-home-page-image-4-1.jpg

695 ms

Accessibility Review

williamsautomobiles.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

williamsautomobiles.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

williamsautomobiles.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williamsautomobiles.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williamsautomobiles.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

williamsautomobiles.com

Open Graph data is detected on the main page of Williams Automobiles. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: