Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

williamsflorist.com.au

Melbourne fresh flowers - Williams Florist - Delivery Melbourne Wide

Page Load Speed

14.4 sec in total

First Response

2.5 sec

Resources Loaded

11 sec

Page Rendered

855 ms

williamsflorist.com.au screenshot

About Website

Welcome to williamsflorist.com.au homepage info - get ready to check Williams Florist best content right away, or after learning these important things about williamsflorist.com.au

Premium quality fresh flowers and innovative designs, our floral service has been a trusted reputable florist, servicing Oakleigh, Melbourne and surrounding

Visit williamsflorist.com.au

Key Findings

We analyzed Williamsflorist.com.au page load time and found that the first response time was 2.5 sec and then it took 11.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

williamsflorist.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value59.1 s

0/100

25%

SI (Speed Index)

Value50.5 s

0/100

10%

TBT (Total Blocking Time)

Value44,380 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value89.2 s

0/100

10%

Network Requests Diagram

williamsflorist.com.au

2535 ms

wp-emoji-release.min.js

394 ms

sbi-styles.min.css

609 ms

layerslider.css

620 ms

css

29 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 76% of them (80 requests) were addressed to the original Williamsflorist.com.au, 5% (5 requests) were made to Google.com and 5% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Williamsflorist.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.8 kB (3%)

Content Size

10.4 MB

After Optimization

10.0 MB

In fact, the total size of Williamsflorist.com.au main page is 10.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 9.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 214.6 kB

  • Original 253.9 kB
  • After minification 251.3 kB
  • After compression 39.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 214.6 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 102.5 kB

  • Original 9.6 MB
  • After minification 9.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Williams Florist images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.9 kB

  • Original 386.8 kB
  • After minification 386.8 kB
  • After compression 385.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 9.8 kB

  • Original 103.8 kB
  • After minification 103.8 kB
  • After compression 94.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Williamsflorist.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (50%)

Requests Now

96

After Optimization

48

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Williams Florist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

williamsflorist.com.au accessibility score

77

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

williamsflorist.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

williamsflorist.com.au SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Williamsflorist.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Williamsflorist.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Williams Florist. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: