Tools & Wizards About Us
willisford.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

willisford.com

Explore Eco-Friendly Ford Vehicles and Affordable Used Cars at Willis Ford in Smyrna, DE | Lease Specials and Genuine Ford Parts Available

Page Load Speed

5.2 sec in total

First Response

258 ms

Resources Loaded

2.7 sec

Page Rendered

2.2 sec

willisford.com screenshot

About Website

Visit willisford.com now to see the best up-to-date Willis Ford content and also check out these interesting facts you probably never knew about willisford.com

Discover the latest Ford Explorer SUVs, eco-friendly Ford vehicles, and affordable used cars at Willis Ford in Smyrna, DE. Take advantage of our exclusive Ford lease specials and find genuine Ford par...

Visit willisford.com

Key Findings

We analyzed Willisford.com page load time and found that the first response time was 258 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

willisford.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value23.5 s

0/100

25%

SI (Speed Index)

Value40.7 s

0/100

10%

TBT (Total Blocking Time)

Value88,580 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.459

19/100

15%

TTI (Time to Interactive)

Value113.8 s

0/100

10%

Network Requests Diagram

willisford.com

258 ms

www.willisford.com

910 ms

bundle.css

70 ms

Preload.min.js

83 ms

FordAntenna-ExtraLight.css

72 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Willisford.com, 44% (14 requests) were made to Media.assets.sincrod.com and 19% (6 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (910 ms) belongs to the original domain Willisford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 667.0 kB (37%)

Content Size

1.8 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willisford.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 762.0 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 219.8 kB

  • Original 266.0 kB
  • After minification 239.8 kB
  • After compression 46.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 219.8 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 36.6 kB

  • Original 762.0 kB
  • After minification 725.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willis Ford images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 398.7 kB

  • Original 575.3 kB
  • After minification 575.3 kB
  • After compression 176.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 398.7 kB or 69% of the original size.

CSS Optimization

-7%

Potential reduce by 11.9 kB

  • Original 176.3 kB
  • After minification 176.2 kB
  • After compression 164.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willisford.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (64%)

Requests Now

22

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willis Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

willisford.com

willisford.com

258 ms

www.willisford.com

www.willisford.com

910 ms

bundle.css

bundle.css

70 ms

Preload.min.js

Preload.min.js

83 ms

FordAntenna-ExtraLight.css

FordAntenna-ExtraLight.css

72 ms

Antenna-Regular.css

Antenna-Regular.css

86 ms

bundle.css

bundle.css

92 ms

bundle.js

bundle.js

82 ms

bundle.js

bundle.js

19 ms

bundle.js

bundle.js

21 ms

pixeltag.js

pixeltag.js

168 ms

launch-4d1cc8f12ddd.min.js

launch-4d1cc8f12ddd.min.js

76 ms

cfdaf7a8b9a0100585ef0050568ba825.png

cfdaf7a8b9a0100585ef0050568ba825.png

135 ms

rd

rd

398 ms

FordAntenna-ExtraLight.woff

FordAntenna-ExtraLight.woff

395 ms

Antenna-Regular.woff

Antenna-Regular.woff

427 ms

ionicons-subset.woff

ionicons-subset.woff

391 ms

a9c31586e447442db3b6bdbb4719547e_77x15.png

a9c31586e447442db3b6bdbb4719547e_77x15.png

137 ms

dest5.html

dest5.html

144 ms

id

id

381 ms

d26817f6e18f4128b014e19edfda81d5_3000x2100.jpg

d26817f6e18f4128b014e19edfda81d5_3000x2100.jpg

18 ms

pixel

pixel

107 ms

pixel

pixel

131 ms

generic

generic

130 ms

ibs:dpid=771&dpuuid=CAESEFzskKxq8Wg9ChpRV8AAMUQ&google_cver=1

ibs:dpid=771&dpuuid=CAESEFzskKxq8Wg9ChpRV8AAMUQ&google_cver=1

29 ms

generic

generic

13 ms

ibs:dpid=903&dpuuid=8f9eead6-8bc4-4fdd-9ac0-bb1a83a95607

ibs:dpid=903&dpuuid=8f9eead6-8bc4-4fdd-9ac0-bb1a83a95607

145 ms

json

json

164 ms

ibs:dpid=30862&dpuuid=10595351447098987148

ibs:dpid=30862&dpuuid=10595351447098987148

14 ms

aam_match

aam_match

158 ms

ibs:dpid=67587&dpuuid=F18ADC507494445CAE4426CE1A5AF24F

ibs:dpid=67587&dpuuid=F18ADC507494445CAE4426CE1A5AF24F

28 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

20 ms

Accessibility Review

willisford.com accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Best Practices

willisford.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

willisford.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willisford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Willisford.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

willisford.com

Open Graph data is detected on the main page of Willis Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: