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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

willow.com.au

Willow Australia | Insulated Coolers | Bins & More

Page Load Speed

7.9 sec in total

First Response

1.7 sec

Resources Loaded

6 sec

Page Rendered

161 ms

willow.com.au screenshot

About Website

Click here to check amazing Willow content for Australia. Otherwise, check out these important facts you probably never knew about willow.com.au

The Willow range now extends beyond insulated coolers, with a broad range of products for the outdoor life, all Willow products focus on designing solutions to enhance lives every day and make the goo...

Visit willow.com.au

Key Findings

We analyzed Willow.com.au page load time and found that the first response time was 1.7 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

willow.com.au performance score

0

Network Requests Diagram

willow.com.au

1733 ms

bootstrap.min.css

20 ms

jquery.min.js

34 ms

bootstrap.min.js

18 ms

f32bb1c6b44cbe915e7fd676223d2d8f.css

559 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 87% of them (53 requests) were addressed to the original Willow.com.au, 3% (2 requests) were made to Maxcdn.bootstrapcdn.com and 3% (2 requests) were made to Beetailer.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Willow.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (55%)

Content Size

2.0 MB

After Optimization

920.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willow.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 954.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 27.3 kB

  • Original 33.6 kB
  • After minification 26.2 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.4 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.3 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 23.8 kB

  • Original 624.5 kB
  • After minification 600.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willow images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 697.0 kB

  • Original 954.1 kB
  • After minification 769.7 kB
  • After compression 257.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 697.0 kB or 73% of the original size.

CSS Optimization

-86%

Potential reduce by 358.8 kB

  • Original 415.5 kB
  • After minification 315.8 kB
  • After compression 56.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willow.com.au needs all CSS files to be minified and compressed as it can save up to 358.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (70%)

Requests Now

60

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

willow.com.au

willow.com.au

1733 ms

bootstrap.min.css

bootstrap.min.css

20 ms

jquery.min.js

jquery.min.js

34 ms

bootstrap.min.js

bootstrap.min.js

18 ms

f32bb1c6b44cbe915e7fd676223d2d8f.css

f32bb1c6b44cbe915e7fd676223d2d8f.css

559 ms

prototype.js

prototype.js

746 ms

ccard.js

ccard.js

468 ms

validation.js

validation.js

495 ms

builder.js

builder.js

481 ms

effects.js

effects.js

505 ms

dragdrop.js

dragdrop.js

713 ms

controls.js

controls.js

731 ms

slider.js

slider.js

732 ms

js.js

js.js

764 ms

form.js

form.js

794 ms

translate.js

translate.js

946 ms

cookies.js

cookies.js

964 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

1228 ms

jquery-noconflict.js

jquery-noconflict.js

971 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

996 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

1026 ms

foursquare.js

foursquare.js

1182 ms

autocomplete.js

autocomplete.js

1201 ms

avs.js

avs.js

1204 ms

datepicker.js

datepicker.js

1246 ms

tabs.min.js

tabs.min.js

1262 ms

jquery.accordion.js

jquery.accordion.js

1418 ms

jquery.fancybox.js

jquery.fancybox.js

1452 ms

jquery.cycle.all.js

jquery.cycle.all.js

1457 ms

_grid_default.css

_grid_default.css

1463 ms

_layout_default.css

_layout_default.css

1497 ms

_design_default.css

_design_default.css

1501 ms

jwplayer.js

jwplayer.js

2162 ms

css

css

40 ms

jquery.fancybox.js

jquery.fancybox.js

1703 ms

jquery.fancybox.css

jquery.fancybox.css

1690 ms

jquery.fancybox-buttons.css

jquery.fancybox-buttons.css

1697 ms

jquery.fancybox-buttons.js

jquery.fancybox-buttons.js

1739 ms

newstyles.css

newstyles.css

1738 ms

bigSlide.js

bigSlide.js

1925 ms

beetailer.js

beetailer.js

13 ms

sleekslider.css

sleekslider.css

1918 ms

customlogo.jpg

customlogo.jpg

469 ms

scroll-logo.png

scroll-logo.png

242 ms

instagram.png

instagram.png

244 ms

facebook.png

facebook.png

250 ms

search.png

search.png

245 ms

menu.png

menu.png

244 ms

plus.png

plus.png

470 ms

close.png

close.png

472 ms

slider-2.jpg

slider-2.jpg

1861 ms

buynow-tag.png

buynow-tag.png

473 ms

ad-one.jpg

ad-one.jpg

1431 ms

ad-two.jpg

ad-two.jpg

1627 ms

willow-footer-logo.png

willow-footer-logo.png

704 ms

ga.js

ga.js

12 ms

footer-top.jpg

footer-top.jpg

694 ms

icons.png

icons.png

696 ms

__utm.gif

__utm.gif

12 ms

26c1a240d28e4755deebf5433b3a36c9.css

26c1a240d28e4755deebf5433b3a36c9.css

238 ms

promotions.js

promotions.js

3 ms

SEO Factors

willow.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willow.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Willow.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

willow.com.au

Open Graph description is not detected on the main page of Willow. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: