Tools & Wizards About Us
willowsfinance.co.uk screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

willowsfinance.co.uk

Experts in Secured Loans for Homeowners | Willows Finance

Page Load Speed

2 sec in total

First Response

193 ms

Resources Loaded

1.7 sec

Page Rendered

138 ms

willowsfinance.co.uk screenshot

About Website

Welcome to willowsfinance.co.uk homepage info - get ready to check Willows Finance best content for United Kingdom right away, or after learning these important things about willowsfinance.co.uk

A leading and trusted provider of Secured Loans for customers with all types of credit profiles. If you have bad credit - we could help.

Visit willowsfinance.co.uk

Key Findings

We analyzed Willowsfinance.co.uk page load time and found that the first response time was 193 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

willowsfinance.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value2,020 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

willowsfinance.co.uk

193 ms

willowsfinance.co.uk

409 ms

styles.css

78 ms

cf7msm.css

156 ms

style.css

314 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 85% of them (50 requests) were addressed to the original Willowsfinance.co.uk, 5% (3 requests) were made to Googletagmanager.com and 5% (3 requests) were made to Scripts.iconnode.com. The less responsive or slowest element that took the longest time to load (557 ms) belongs to the original domain Willowsfinance.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 114.4 kB (15%)

Content Size

776.9 kB

After Optimization

662.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willowsfinance.co.uk main page is 776.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 524.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 46.5 kB

  • Original 61.7 kB
  • After minification 59.3 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.5 kB or 75% of the original size.

Image Optimization

-8%

Potential reduce by 41.0 kB

  • Original 524.8 kB
  • After minification 483.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willows Finance images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 20.6 kB

  • Original 161.0 kB
  • After minification 160.8 kB
  • After compression 140.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 20.6 kB or 13% of the original size.

CSS Optimization

-22%

Potential reduce by 6.4 kB

  • Original 29.4 kB
  • After minification 29.3 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willowsfinance.co.uk needs all CSS files to be minified and compressed as it can save up to 6.4 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (66%)

Requests Now

56

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willows Finance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

willowsfinance.co.uk

willowsfinance.co.uk

193 ms

willowsfinance.co.uk

willowsfinance.co.uk

409 ms

styles.css

styles.css

78 ms

cf7msm.css

cf7msm.css

156 ms

style.css

style.css

314 ms

forms.css

forms.css

233 ms

jquery.min.js

jquery.min.js

312 ms

jquery-migrate.min.js

jquery-migrate.min.js

234 ms

jquery.js

jquery.js

327 ms

secured_loan.js

secured_loan.js

241 ms

jquery.blueberry.js

jquery.blueberry.js

310 ms

jquery.livequery.js

jquery.livequery.js

310 ms

jquery.sheepItPlugin-1.0.0.js

jquery.sheepItPlugin-1.0.0.js

334 ms

surveys.js

surveys.js

386 ms

jquery.sticky.js

jquery.sticky.js

389 ms

jquery.bind-first-0.2.3.min.js

jquery.bind-first-0.2.3.min.js

388 ms

js.cookie-2.1.3.min.js

js.cookie-2.1.3.min.js

389 ms

public.js

public.js

393 ms

js

js

97 ms

js

js

150 ms

109474.js

109474.js

38 ms

arconix-faq.css

arconix-faq.css

468 ms

jquery-ui.min.css

jquery-ui.min.css

473 ms

content.css

content.css

474 ms

index.js

index.js

474 ms

index.js

index.js

474 ms

cf7msm.min.js

cf7msm.min.js

476 ms

109474.js

109474.js

39 ms

navigation.js

navigation.js

513 ms

app.js

app.js

551 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

553 ms

core.min.js

core.min.js

552 ms

accordion.min.js

accordion.min.js

552 ms

arconix-faq.js

arconix-faq.js

554 ms

controller.min.js

controller.min.js

557 ms

77327.js

77327.js

63 ms

fbevents.js

fbevents.js

86 ms

gtm.js

gtm.js

83 ms

bat.js

bat.js

121 ms

cropped-logo.png

cropped-logo.png

230 ms

call_free.png

call_free.png

231 ms

hpb-welcome.jpg

hpb-welcome.jpg

384 ms

hpb-home-improvement-loans.jpg

hpb-home-improvement-loans.jpg

384 ms

hpb-your-secured-loan.jpg

hpb-your-secured-loan.jpg

310 ms

hp_secured.png

hp_secured.png

393 ms

corner_more.png

corner_more.png

307 ms

hp-reduce-expensive-bills.png

hp-reduce-expensive-bills.png

385 ms

hp-credit-problems.png

hp-credit-problems.png

461 ms

hp-bridging-loans.png

hp-bridging-loans.png

387 ms

hp-home-improvement-loans.png

hp-home-improvement-loans.png

461 ms

hp-our-promise-to-you.png

hp-our-promise-to-you.png

462 ms

arrow_white.png

arrow_white.png

463 ms

secured-loan-calculator.png

secured-loan-calculator.png

465 ms

002-twitter.png

002-twitter.png

471 ms

001-google-plus.png

001-google-plus.png

538 ms

toggle-open.png

toggle-open.png

465 ms

4064823.js

4064823.js

10 ms

blueberry.css

blueberry.css

79 ms

secured_loan.css

secured_loan.css

78 ms

Accessibility Review

willowsfinance.co.uk accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

willowsfinance.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

willowsfinance.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willowsfinance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Willowsfinance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

willowsfinance.co.uk

Open Graph data is detected on the main page of Willows Finance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: