Tools & Wizards About Us
willsons.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

willsons.com

Printing Services | Print Management | Creative Design | Litho & Digital Print | Storage & Distribution

Page Load Speed

2.9 sec in total

First Response

231 ms

Resources Loaded

2.6 sec

Page Rendered

141 ms

willsons.com screenshot

About Website

Click here to check amazing Willsons content. Otherwise, check out these important facts you probably never knew about willsons.com

Creative Design, Print Management, Litho & Digital Print, Storage & Distribution Specialists - Willsons Group Services Grimsby & Newark.

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Key Findings

We analyzed Willsons.com page load time and found that the first response time was 231 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

willsons.com performance score

0

Network Requests Diagram

willsons.com

231 ms

willsons.com

1545 ms

style.css

76 ms

jquery.js

226 ms

slides.js

224 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 96% of them (25 requests) were addressed to the original Willsons.com, 4% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Willsons.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 299.3 kB (13%)

Content Size

2.2 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willsons.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 8.8 kB

  • Original 11.6 kB
  • After minification 10.4 kB
  • After compression 2.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.8 kB or 76% of the original size.

Image Optimization

-10%

Potential reduce by 201.1 kB

  • Original 2.1 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willsons images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 72.5 kB

  • Original 143.7 kB
  • After minification 140.1 kB
  • After compression 71.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 72.5 kB or 50% of the original size.

CSS Optimization

-82%

Potential reduce by 16.9 kB

  • Original 20.6 kB
  • After minification 14.4 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willsons.com needs all CSS files to be minified and compressed as it can save up to 16.9 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (21%)

Requests Now

24

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willsons. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

willsons.com

willsons.com

231 ms

willsons.com

willsons.com

1545 ms

style.css

style.css

76 ms

jquery.js

jquery.js

226 ms

slides.js

slides.js

224 ms

MN.js

MN.js

224 ms

jquery.min.js

jquery.min.js

17 ms

responsiveslides.min.js

responsiveslides.min.js

225 ms

jquery.rwdImageMaps.js

jquery.rwdImageMaps.js

224 ms

logo-1.jpg

logo-1.jpg

76 ms

icn_login.png

icn_login.png

79 ms

nav_bg.png

nav_bg.png

78 ms

burger.svg

burger.svg

78 ms

slide-1.png

slide-1.png

449 ms

slide-2.png

slide-2.png

522 ms

slide-3.png

slide-3.png

302 ms

slide-4.png

slide-4.png

523 ms

content-bg.png

content-bg.png

152 ms

postcontent-bg.png

postcontent-bg.png

161 ms

box-1.png

box-1.png

301 ms

box-2.png

box-2.png

236 ms

box-3.png

box-3.png

311 ms

box-4.png

box-4.png

450 ms

box-5.png

box-5.png

377 ms

li-bg.png

li-bg.png

385 ms

footer-bg.png

footer-bg.png

458 ms

SEO Factors

willsons.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willsons.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Willsons.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

willsons.com

Open Graph description is not detected on the main page of Willsons. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: