Tools & Wizards About Us
wilton.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

wilton.com

Wilton | Baking and Decorating Since 1929

Page Load Speed

2.9 sec in total

First Response

111 ms

Resources Loaded

2 sec

Page Rendered

721 ms

wilton.com screenshot

About Website

Visit wilton.com now to see the best up-to-date Wilton content for United States and also check out these interesting facts you probably never knew about wilton.com

Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!

Visit wilton.com

Key Findings

We analyzed Wilton.com page load time and found that the first response time was 111 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

wilton.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value4,350 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value25.8 s

0/100

10%

Network Requests Diagram

wilton.com

111 ms

wilton.com

429 ms

theme-bundle.polyfills.js

246 ms

theme-bundle.head_async.js

128 ms

css

133 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 6% of them (5 requests) were addressed to the original Wilton.com, 75% (58 requests) were made to Cdn11.bigcommerce.com and 4% (3 requests) were made to Snapui.searchspring.io. The less responsive or slowest element that took the longest time to load (742 ms) relates to the external source Staticw2.yotpo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 199.7 kB (5%)

Content Size

4.3 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Wilton.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 188.2 kB

  • Original 236.7 kB
  • After minification 223.9 kB
  • After compression 48.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.2 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wilton images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 11.4 kB

  • Original 206.3 kB
  • After minification 206.3 kB
  • After compression 194.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 17 (24%)

Requests Now

71

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

wilton.com

wilton.com

111 ms

wilton.com

wilton.com

429 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

246 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

128 ms

css

css

133 ms

theme-bundle.font.js

theme-bundle.font.js

246 ms

theme-f0dc3b50-c9be-013c-83ac-02bca51d9537.css

theme-f0dc3b50-c9be-013c-83ac-02bca51d9537.css

136 ms

loader.js

loader.js

243 ms

bodl-consent-eced236bd7d5d1675a7704c806ce0cb5b24e44fb.js

bodl-consent-eced236bd7d5d1675a7704c806ce0cb5b24e44fb.js

125 ms

consent-manager-config-5edf125d18567d446f4455700afff129fcf07359.js

consent-manager-config-5edf125d18567d446f4455700afff129fcf07359.js

128 ms

consent-manager-08633fe15aba542118c03f6d45457262fa9fac88.js

consent-manager-08633fe15aba542118c03f6d45457262fa9fac88.js

242 ms

dtag.js

dtag.js

123 ms

script-tag.js

script-tag.js

116 ms

jquery.min.js

jquery.min.js

119 ms

bundle.js

bundle.js

264 ms

wilton.css

wilton.css

244 ms

theme-bundle.main.js

theme-bundle.main.js

240 ms

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

237 ms

e1c0bea28b4107d8b24c4576356bf71e.js

e1c0bea28b4107d8b24c4576356bf71e.js

235 ms

wiltonlogo96x96_1681380668__09039.original.png

wiltonlogo96x96_1681380668__09039.original.png

46 ms

409-0-0012-pwkdecoratingspatulasetinuse-34476-03.jpg

409-0-0012-pwkdecoratingspatulasetinuse-34476-03.jpg

45 ms

2105-0-0075-grphpare-52265-01.jpg

2105-0-0075-grphpare-52265-01.jpg

117 ms

2106-0-0099-patain-53871-01level3.jpg

2106-0-0099-patain-53871-01level3.jpg

120 ms

601-5580-icingcolorsetcookiesimage5-26601-01.jpg

601-5580-icingcolorsetcookiesimage5-26601-01.jpg

119 ms

unicorn-cake.png

unicorn-cake.png

118 ms

ins-springtipsetcake-78636-05.jpg

ins-springtipsetcake-78636-05.jpg

121 ms

rec-birthdaycakewhoopiepiesinprocess-239196-07.jpg

rec-birthdaycakewhoopiepiesinprocess-239196-07.jpg

119 ms

shop-2201-0-0563-rainbowmedleysprinkles-326151-06.jpg

shop-2201-0-0563-rainbowmedleysprinkles-326151-06.jpg

123 ms

edu-buttercreambasics201virtualclass-479480-07.jpg

edu-buttercreambasics201virtualclass-479480-07.jpg

125 ms

vanilla-buttercream-cupcakes-300x300.jpg

vanilla-buttercream-cupcakes-300x300.jpg

123 ms

vanilla-glazed-donuts-2-440x440.jpg

vanilla-glazed-donuts-2-440x440.jpg

124 ms

blueberry-cake-recipe-1024x640-440x440.jpg

blueberry-cake-recipe-1024x640-440x440.jpg

127 ms

homemade-biscuits-step-9.jpg

homemade-biscuits-step-9.jpg

126 ms

meringue-powder-440x440.jpg

meringue-powder-440x440.jpg

125 ms

sugar-cookie-dough-2-300x300.jpg

sugar-cookie-dough-2-300x300.jpg

126 ms

wlproj-8606-homemade-french-macaron-recipe-2.jpg

wlproj-8606-homemade-french-macaron-recipe-2.jpg

126 ms

capoha-45219-09-400.jpg

capoha-45219-09-400.jpg

127 ms

jumbo-ice-cream-sandwhich-cookies.jpg

jumbo-ice-cream-sandwhich-cookies.jpg

127 ms

store-bought-icing-hacks-400.jpg

store-bought-icing-hacks-400.jpg

128 ms

yecafe-45068-scaled-400.jpg

yecafe-45068-scaled-400.jpg

129 ms

fondant-tips-and-tricks-400.jpg

fondant-tips-and-tricks-400.jpg

128 ms

blissdecoratingpinkcake-43150-02-1.jpg

blissdecoratingpinkcake-43150-02-1.jpg

206 ms

1-2104-3907-detiseip-45733-01.jpg

1-2104-3907-detiseip-45733-01.jpg

129 ms

upsell-2.png

upsell-2.png

129 ms

2105-0-0075-grphpare-52265-01.jpg

2105-0-0075-grphpare-52265-01.jpg

202 ms

601-5580-icingcolorsetmixingbuttercreamimage2-26601-07.jpg

601-5580-icingcolorsetmixingbuttercreamimage2-26601-07.jpg

200 ms

icba-38629.jpg

icba-38629.jpg

202 ms

1-2201-0-0563-rainbowmedleysprinkles-326151-01.jpg

1-2201-0-0563-rainbowmedleysprinkles-326151-01.jpg

200 ms

1-2105-8205-2ryech-47489-edited.jpg

1-2105-8205-2ryech-47489-edited.jpg

206 ms

2104-1163-twcipl-48722.jpg

2104-1163-twcipl-48722.jpg

194 ms

2-2103-0-0227-pwkrecipebookstand-65370-03.jpg

2-2103-0-0227-pwkrecipebookstand-65370-03.jpg

185 ms

710-2300-5lbwhitefondantinuseimage2-26601-01.jpg

710-2300-5lbwhitefondantinuseimage2-26601-01.jpg

186 ms

trca-56486-05.jpg

trca-56486-05.jpg

185 ms

610-210-peachicingcolorinuse-55102-02.jpg

610-210-peachicingcolorinuse-55102-02.jpg

191 ms

xis4gdi9pgngcepq72zj__55268.1713944239.jpg

xis4gdi9pgngcepq72zj__55268.1713944239.jpg

168 ms

tja6j4slkikr6xdxx0ub__51609.1713943524.jpg

tja6j4slkikr6xdxx0ub__51609.1713943524.jpg

169 ms

zgrjrfyqkalvnooy0qw4__68542.1713944053.jpg

zgrjrfyqkalvnooy0qw4__68542.1713944053.jpg

97 ms

h18syawhhyzpr1gm8ewc__79808.1713943709.jpg

h18syawhhyzpr1gm8ewc__79808.1713943709.jpg

99 ms

mwt662pfvd6qjerzgead__84236.1713943248.jpg

mwt662pfvd6qjerzgead__84236.1713943248.jpg

96 ms

qbeczvijzxer2e5u2fwm__72486.1713943517.jpg

qbeczvijzxer2e5u2fwm__72486.1713943517.jpg

96 ms

mevfh5owtrkibsgk4bdj__12983.1697527709.jpg

mevfh5owtrkibsgk4bdj__12983.1697527709.jpg

96 ms

jyccjcpgc1xvolg6i9wz__92560.1697527755.jpg

jyccjcpgc1xvolg6i9wz__92560.1697527755.jpg

96 ms

jcmidhpbe2e5kjh93nhm__30705.1706252911.jpg

jcmidhpbe2e5kjh93nhm__30705.1706252911.jpg

94 ms

newsletter-background.png

newsletter-background.png

177 ms

wilton_logo.svg

wilton_logo.svg

93 ms

nobot

nobot

414 ms

Brandon_reg.otf

Brandon_reg.otf

294 ms

Brandon_bld.otf

Brandon_bld.otf

294 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

295 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

295 ms

widget.js

widget.js

742 ms

web-vitals.attribution.iife.js

web-vitals.attribution.iife.js

737 ms

universal.bundle.chunk.aa2b4454.618.js

universal.bundle.chunk.aa2b4454.618.js

650 ms

universal.bundle.chunk.aa2b4454.659.js

universal.bundle.chunk.aa2b4454.659.js

651 ms

graphql

graphql

649 ms

graphql

graphql

654 ms

icon-sprite.svg

icon-sprite.svg

340 ms

Accessibility Review

wilton.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Best Practices

wilton.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wilton.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wilton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wilton.com

Open Graph description is not detected on the main page of Wilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: