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wiseathena.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

wiseathena.com

Wise Athena | Pricing and Trade Promotion Optimization for CPGs

Page Load Speed

9.5 sec in total

First Response

3.7 sec

Resources Loaded

5.1 sec

Page Rendered

750 ms

wiseathena.com screenshot

About Website

Welcome to wiseathena.com homepage info - get ready to check Wise Athena best content right away, or after learning these important things about wiseathena.com

Start maximizing your profits with data-driven pricing and trade promotion strategies using Athena’s AI-powered tool.

Visit wiseathena.com

Key Findings

We analyzed Wiseathena.com page load time and found that the first response time was 3.7 sec and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

wiseathena.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

69/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value1,330 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

wiseathena.com

3664 ms

formidableforms.css

165 ms

light-box-styles.css

169 ms

swiper.min.css

169 ms

df-style.css

171 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 70% of them (75 requests) were addressed to the original Wiseathena.com, 20% (21 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Wiseathena.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.4 kB (11%)

Content Size

4.0 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wiseathena.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 248.0 kB

  • Original 296.6 kB
  • After minification 289.8 kB
  • After compression 48.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 248.0 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 84.2 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wise Athena images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 90.4 kB

  • Original 449.2 kB
  • After minification 449.2 kB
  • After compression 358.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.4 kB or 20% of the original size.

CSS Optimization

-2%

Potential reduce by 1.7 kB

  • Original 86.1 kB
  • After minification 86.1 kB
  • After compression 84.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wiseathena.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 52 (62%)

Requests Now

84

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wise Athena. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wiseathena.com

wiseathena.com

3664 ms

formidableforms.css

formidableforms.css

165 ms

light-box-styles.css

light-box-styles.css

169 ms

swiper.min.css

swiper.min.css

169 ms

df-style.css

df-style.css

171 ms

front.min.css

front.min.css

170 ms

style.min.css

style.min.css

108 ms

css

css

40 ms

wp_839506nyyx_dtb-style-7651598.css

wp_839506nyyx_dtb-style-7651598.css

165 ms

jquery.min.js

jquery.min.js

172 ms

jquery-migrate.min.js

jquery-migrate.min.js

170 ms

ie-compat.min.js

ie-compat.min.js

169 ms

jquery.bind-first-0.2.3.min.js

jquery.bind-first-0.2.3.min.js

170 ms

js.cookie-2.1.3.min.js

js.cookie-2.1.3.min.js

171 ms

public.js

public.js

292 ms

js

js

83 ms

js

js

132 ms

slick.js

slick.js

41 ms

css

css

30 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

246 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

247 ms

dashicons.min.css

dashicons.min.css

284 ms

display-opinions-light.css

display-opinions-light.css

246 ms

font-awesome.min.css

font-awesome.min.css

246 ms

display-structure.css

display-structure.css

314 ms

moment.min.js

moment.min.js

360 ms

imagesloaded.min.js

imagesloaded.min.js

309 ms

masonry.min.js

masonry.min.js

314 ms

frontend.js

frontend.js

314 ms

swiper.min.js

swiper.min.js

344 ms

df-script.js

df-script.js

368 ms

front.min.js

front.min.js

371 ms

scripts.min.js

scripts.min.js

428 ms

smoothscroll.js

smoothscroll.js

368 ms

jquery.fitvids.js

jquery.fitvids.js

402 ms

jquery.mobile.js

jquery.mobile.js

416 ms

easypiechart.js

easypiechart.js

425 ms

salvattore.js

salvattore.js

423 ms

frontend-bundle.min.js

frontend-bundle.min.js

426 ms

common.js

common.js

458 ms

toolbox-scripts.js

toolbox-scripts.js

474 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

537 ms

scc-c2.min.js

scc-c2.min.js

8 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

421 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

417 ms

underscore.min.js

underscore.min.js

417 ms

backbone.min.js

backbone.min.js

451 ms

front-end-deps.js

front-end-deps.js

467 ms

front-end.js

front-end.js

528 ms

front-end.js

front-end.js

421 ms

hotjar-3315651.js

hotjar-3315651.js

194 ms

fbevents.js

fbevents.js

114 ms

insight.min.js

insight.min.js

157 ms

gtm.js

gtm.js

134 ms

Wise-Athena-Logo-with-Text.png

Wise-Athena-Logo-with-Text.png

398 ms

image_web_@2x.png

image_web_@2x.png

768 ms

RB.png

RB.png

447 ms

TM.png

TM.png

452 ms

mission.png

mission.png

357 ms

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52 ms

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62 ms

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73 ms

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73 ms

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74 ms

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74 ms

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73 ms

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67 ms

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77 ms

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77 ms

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2sDcZG1Wl4LcnbuCNWgzZmW8.ttf

81 ms

et-divi-dynamic-tb-203-14-late.css

et-divi-dynamic-tb-203-14-late.css

356 ms

modules.woff

modules.woff

538 ms

grupo-modelo.png

grupo-modelo.png

414 ms

BAT.png

BAT.png

414 ms

Arca-Continental.png

Arca-Continental.png

414 ms

alen.png

alen.png

377 ms

insight_tag_errors.gif

insight_tag_errors.gif

81 ms

Biersdorf.png

Biersdorf.png

474 ms

Kimberly-Clark.png

Kimberly-Clark.png

470 ms

F1-min.jpg

F1-min.jpg

471 ms

F2-min.jpg

F2-min.jpg

469 ms

Frame-26.svg

Frame-26.svg

440 ms

Frame-25.svg

Frame-25.svg

452 ms

Frame-23.svg

Frame-23.svg

442 ms

Frame-24.svg

Frame-24.svg

444 ms

5-Star-Rating-PNG-640x214-1.png

5-Star-Rating-PNG-640x214-1.png

442 ms

Tim-Pantzlaff-150x150-1.png

Tim-Pantzlaff-150x150-1.png

471 ms

Leonardo-Cabrera-150x150-1.png

Leonardo-Cabrera-150x150-1.png

456 ms

Rodrigo-Vera-150x150-1.png

Rodrigo-Vera-150x150-1.png

450 ms

Sinhue-Acuna-150x150-1.png

Sinhue-Acuna-150x150-1.png

448 ms

Adriana-Aguilar-150x150-1.png

Adriana-Aguilar-150x150-1.png

447 ms

businessman-working-with-statistics-looking-laptop-phone-screens-with-graphs-diagrams-synchronizing-electronic-devices-checking-financial-report-presentation-sitting-desk-400x250.png

businessman-working-with-statistics-looking-laptop-phone-screens-with-graphs-diagrams-synchronizing-electronic-devices-checking-financial-report-presentation-sitting-desk-400x250.png

483 ms

woman-with-shopping-cart-buying-food-supermarket-400x250.jpg

woman-with-shopping-cart-buying-food-supermarket-400x250.jpg

453 ms

man-hand-holding-virtual-world-with-internet-connection-metaverse-global-business-marketing-banking-financial-pass-thru-application-technology-concept-1-400x250.jpg

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436 ms

white-logo.png

white-logo.png

431 ms

F3-min.jpg

F3-min.jpg

282 ms

FINAL-CTA-min.jpg

FINAL-CTA-min.jpg

277 ms

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100 ms

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98 ms

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100 ms

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100 ms

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100 ms

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101 ms

Accessibility Review

wiseathena.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

wiseathena.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wiseathena.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wiseathena.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wiseathena.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wiseathena.com

Open Graph data is detected on the main page of Wise Athena. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: