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Page load speed analysis

  • 47/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    402 ms

  • Resources loaded

    26.9 sec

  • Page rendered

    6.6 sec

  • Total page load time

    33.9 sec

Click here to check amazing Woolworths content for United States. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 402 ms and then it took 33.5 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Page optimization

  • HTML 354.4 kB
    Images 1.6 MB
    Javascripts 2.7 MB
    CSS 0 B

    In fact, the total size of main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 2.7 MB which makes up the majority of the site volume.

    • Original 354.4 kB
    • After minification 338.9 kB
    • After compression 79.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 274.5 kB or 77% of the original size.

    • Original 1.6 MB
    • After optimization 1.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Woolworths images are well optimized though.

    • Original 2.7 MB
    • After minification 2.7 MB
    • After compression 698.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.0 MB or 74% of the original size.

Network requests diagram

  • header.js
  • homeCombine8.js
  • speedtrapinsert.js
  • analytics.js
  • opentag-56535-278157.js
  • very-logo.png
  • header-sprite.png
  • sitewide.jpg
  • bnpl-desktop-banner.jpg
  • banner.png
  • sw-very.jpg
  • 02-autumn-shop.jpg
  • sprite.jpg
  • 960-very-app-banner.jpg
  • homeSprite.png
  • galleryInfo.jsp
  • loading.gif
  • lato-regular.6d1cb9d4d0.woff
  • lato-light.38badf7360.woff
  • lato-bold.af6bb1630c.woff
  • transparent.png
  • ve-smart-spends.jpg
  • pay-choices.png
  • session.js
  • JavascriptInsert.js
  • collect
  • ec.js
  • linkid.js
  • fbds.js
  • activityi;src=5725871;type=brand;cat=veryswst;u1=very;u2=;u3=;u5=;u6=;u7=;u8=;u9=0;u10=;u11=;u12=Unknown;u13=;u14=;u15=Tuesday;u16=;u17=18;u18=;u19=home;u20=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=157392045948.65442;
  • activityi;src=5725871;type=brand;cat=veryswuq;u1=very;u2=;u3=;u5=;u6=;u7=;u8=;u9=0;u10=;u11=;u12=Unknown;u13=;u14=;u15=Tuesday;u16=;u17=18;u18=;u19=home;u20=;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=7824464470613.748;
  • activityi;src=5725871;type=brand;cat=veryhp;u1=very;u11=;u12=Unknown;u18=;u19=home;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1;num=4907468783203.513;
  • kenshoo.js
  • conversion_async.js
  • ot_boot-min.js
  • tag.js
  • collect
  • oct.js
  • ga-audiences
  • kid
  • ot-min.js
  • .jsonp
  • zones
  • 14195280
  • bounce
  • bounce
  • bounce
  • async_usersync.html
  • appnexus

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original, 25% (15 requests) were made to and 10% (6 requests) were made to The less responsive or slowest element that took the longest time to load (6.1 sec) relates to the external source

Additional info on


The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Woolworths. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.









Possible request optimization











Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 600
NS 86398
NS 86398
NS 86398

86400 Mname:
Serial: 2021051250
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Poor result


DE de language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 95.6% of all visits is United States. It lies approximately 4840 miles away from the server location (Germany) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United States or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Woolworths. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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