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wowsmiles.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

wowsmiles.com

Braces, Invisalign & More | Wow Smiles | Quality Orthodontics

Page Load Speed

2.3 sec in total

First Response

100 ms

Resources Loaded

1.2 sec

Page Rendered

1 sec

wowsmiles.com screenshot

About Website

Visit wowsmiles.com now to see the best up-to-date Wow Smiles content and also check out these interesting facts you probably never knew about wowsmiles.com

Welcome to Wow Smiles! We provide quality orthodontic care to patients with seven locations to serve you. We offer braces, Invisalign & more.

Visit wowsmiles.com

Key Findings

We analyzed Wowsmiles.com page load time and found that the first response time was 100 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

wowsmiles.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value2,190 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

wowsmiles.com

100 ms

wowsmiles.com

120 ms

eiz2kid.css

133 ms

parallax-scroll-min.js

87 ms

widget.js

52 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 71% of them (45 requests) were addressed to the original Wowsmiles.com, 5% (3 requests) were made to Use.typekit.net and 5% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (708 ms) belongs to the original domain Wowsmiles.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 72.3 kB (5%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wowsmiles.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 68.0 kB

  • Original 86.2 kB
  • After minification 76.0 kB
  • After compression 18.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.0 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wow Smiles images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.7 kB

  • Original 275.0 kB
  • After minification 275.0 kB
  • After compression 272.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.6 kB

  • Original 57.8 kB
  • After minification 57.8 kB
  • After compression 56.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wowsmiles.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (81%)

Requests Now

58

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wow Smiles. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wowsmiles.com

wowsmiles.com

100 ms

wowsmiles.com

wowsmiles.com

120 ms

eiz2kid.css

eiz2kid.css

133 ms

parallax-scroll-min.js

parallax-scroll-min.js

87 ms

widget.js

widget.js

52 ms

js

js

97 ms

style.css

style.css

58 ms

jquery.min.js

jquery.min.js

121 ms

jquery-migrate.min.js

jquery-migrate.min.js

142 ms

js

js

143 ms

js

js

126 ms

TweenMax.min.js

TweenMax.min.js

51 ms

anime.min.js

anime.min.js

61 ms

location-finder.js

location-finder.js

125 ms

jquery-modal-video.min.js

jquery-modal-video.min.js

139 ms

wow.min.js

wow.min.js

65 ms

formreset.min.css

formreset.min.css

75 ms

formsmain.min.css

formsmain.min.css

114 ms

readyclass.min.css

readyclass.min.css

161 ms

browsers.min.css

browsers.min.css

132 ms

scripts.js

scripts.js

546 ms

lazysizes.min.js

lazysizes.min.js

374 ms

ls.unveilhooks.min.js

ls.unveilhooks.min.js

145 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

545 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

545 ms

wp-polyfill.min.js

wp-polyfill.min.js

372 ms

dom-ready.min.js

dom-ready.min.js

544 ms

hooks.min.js

hooks.min.js

372 ms

i18n.min.js

i18n.min.js

372 ms

a11y.min.js

a11y.min.js

543 ms

jquery.json.min.js

jquery.json.min.js

543 ms

gravityforms.min.js

gravityforms.min.js

614 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

615 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

614 ms

utils.min.js

utils.min.js

613 ms

vendor-theme.min.js

vendor-theme.min.js

614 ms

scripts-theme.min.js

scripts-theme.min.js

612 ms

ln.js

ln.js

708 ms

frontend.js

frontend.js

705 ms

p.css

p.css

34 ms

iy93iqnm56

iy93iqnm56

505 ms

fbevents.js

fbevents.js

351 ms

logo.svg

logo.svg

407 ms

icon-chat.svg

icon-chat.svg

434 ms

wow-btn-bg.jpg

wow-btn-bg.jpg

415 ms

feature-bg.jpg

feature-bg.jpg

409 ms

feature-one-bg.svg

feature-one-bg.svg

488 ms

icon-arrow.svg

icon-arrow.svg

419 ms

feature-two-bg.svg

feature-two-bg.svg

527 ms

feature-three-bg.svg

feature-three-bg.svg

524 ms

icon-smile-grey.svg

icon-smile-grey.svg

497 ms

treatments-bg.png

treatments-bg.png

448 ms

icon-blockquote-tail.svg

icon-blockquote-tail.svg

543 ms

reviews-bg.png

reviews-bg.png

461 ms

footer-bg-2.jpg

footer-bg-2.jpg

478 ms

d

d

241 ms

d

d

289 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

512 ms

170 ms

clarity.js

clarity.js

58 ms

widget_app_base_1708696223425.js

widget_app_base_1708696223425.js

22 ms

81 ms

c.gif

c.gif

7 ms

Accessibility Review

wowsmiles.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

wowsmiles.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

wowsmiles.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wowsmiles.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wowsmiles.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wowsmiles.com

Open Graph data is detected on the main page of Wow Smiles. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: