Tools & Wizards About Us
wpma.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

wpma.com

Home | Western Petroleum Marketers Association - WPMA

Page Load Speed

2.2 sec in total

First Response

162 ms

Resources Loaded

1.9 sec

Page Rendered

187 ms

wpma.com screenshot

About Website

Visit wpma.com now to see the best up-to-date WPMA content for United States and also check out these interesting facts you probably never knew about wpma.com

The Western Petroleum Marketers Association (WPMA) is a regional trade association of petroleum marketers. Since 1953 WPMA has been assisting state associations in administering their programs, distri...

Visit wpma.com

Key Findings

We analyzed Wpma.com page load time and found that the first response time was 162 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

wpma.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value600 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value9.3 s

32/100

10%

Network Requests Diagram

wpma.com

162 ms

www.wpma.com

512 ms

bootstrap-nlm1699809079.css

73 ms

bootstrap-nlm1699809089.css

152 ms

font-awesome.min-nlm1699809318.css

194 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 76% of them (72 requests) were addressed to the original Wpma.com, 6% (6 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Engine.multiview.com. The less responsive or slowest element that took the longest time to load (618 ms) belongs to the original domain Wpma.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 240.8 kB (14%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wpma.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 70.8 kB

  • Original 82.6 kB
  • After minification 48.2 kB
  • After compression 11.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.3 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.8 kB or 86% of the original size.

Image Optimization

-11%

Potential reduce by 156.9 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, WPMA needs image optimization as it can save up to 156.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-4%

Potential reduce by 6.1 kB

  • Original 136.2 kB
  • After minification 136.2 kB
  • After compression 130.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 7.0 kB

  • Original 63.0 kB
  • After minification 63.0 kB
  • After compression 56.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wpma.com needs all CSS files to be minified and compressed as it can save up to 7.0 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (19%)

Requests Now

84

After Optimization

68

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of WPMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wpma.com

wpma.com

162 ms

www.wpma.com

www.wpma.com

512 ms

bootstrap-nlm1699809079.css

bootstrap-nlm1699809079.css

73 ms

bootstrap-nlm1699809089.css

bootstrap-nlm1699809089.css

152 ms

font-awesome.min-nlm1699809318.css

font-awesome.min-nlm1699809318.css

194 ms

main-nlm1715222788.css

main-nlm1715222788.css

197 ms

homepage-nlm1715285641.css

homepage-nlm1715285641.css

210 ms

satelliteLib-b3f5b55af131f7ee20e899bf3c54ccb2a0efbc34.js

satelliteLib-b3f5b55af131f7ee20e899bf3c54ccb2a0efbc34.js

36 ms

jquery.min.js

jquery.min.js

37 ms

css2

css2

53 ms

bootstrap-icons.css

bootstrap-icons.css

50 ms

bootstrap-nlm1699809087.js

bootstrap-nlm1699809087.js

242 ms

popper.min-nlm1699809235.js

popper.min-nlm1699809235.js

242 ms

bootstrap-nlm1699809234.js

bootstrap-nlm1699809234.js

248 ms

fancyzoom.min-nlm1699809087.js

fancyzoom.min-nlm1699809087.js

260 ms

jquery.innerfade.min-nlm1699809087.js

jquery.innerfade.min-nlm1699809087.js

263 ms

gen.php

gen.php

246 ms

js

js

98 ms

ga.js

ga.js

113 ms

hm-header-mgm-full.png

hm-header-mgm-full.png

159 ms

wpma-logo-green-v2.png

wpma-logo-green-v2.png

158 ms

ns-NV24-WebBanner-BigDogHowl101623-nlm1699809202.gif

ns-NV24-WebBanner-BigDogHowl101623-nlm1699809202.gif

191 ms

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NS-MT24-Webanner101623Fairmont-nlm1699809196.gif

177 ms

ns-WA24-Webbanner101623-nlm1699809194.gif

ns-WA24-Webbanner101623-nlm1699809194.gif

191 ms

HI24-WebBanner-Golf_Oahu111423-nlm1700101999.png

HI24-WebBanner-Golf_Oahu111423-nlm1700101999.png

159 ms

ns-ID24-CdA-STD-Banner101623-nlm1699809194.gif

ns-ID24-CdA-STD-Banner101623-nlm1699809194.gif

223 ms

ns-OR24-STD-Banner120723w-nlm1702063953.png

ns-OR24-STD-Banner120723w-nlm1702063953.png

385 ms

UT24-NS-StGeo-ConvWebBanner0229-nlm1709614630.png

UT24-NS-StGeo-ConvWebBanner0229-nlm1709614630.png

227 ms

NS-NM24-WebBnnr-SandAlbu101623-nlm1699809195.gif

NS-NM24-WebBnnr-SandAlbu101623-nlm1699809195.gif

238 ms

map.png

map.png

265 ms

state-home-hi.png

state-home-hi.png

263 ms

state-home-id.png

state-home-id.png

287 ms

state-home-mt.png

state-home-mt.png

300 ms

state-home-nv.png

state-home-nv.png

303 ms

state-home-nm.png

state-home-nm.png

334 ms

state-home-or.png

state-home-or.png

338 ms

state-home-ut.png

state-home-ut.png

356 ms

state-home-wa.png

state-home-wa.png

373 ms

ns-WPMA_FC464x72-nlm1699809201.gif

ns-WPMA_FC464x72-nlm1699809201.gif

372 ms

tms-Banner-Light-Blue-nlm1699809196.jpg

tms-Banner-Light-Blue-nlm1699809196.jpg

482 ms

OAMagazine-bann23-nlm1700248100.jpg

OAMagazine-bann23-nlm1700248100.jpg

426 ms

ns-iob-find-the-victim-464-72-nlm1699809194.gif

ns-iob-find-the-victim-464-72-nlm1699809194.gif

434 ms

Freedom-2024_banner_970x90_v2-nlm1709174794.jpg

Freedom-2024_banner_970x90_v2-nlm1709174794.jpg

446 ms

2302a-mySHIELD-Association-DigitalAd_728x90_WPMA-nlm1705030870.jpg

2302a-mySHIELD-Association-DigitalAd_728x90_WPMA-nlm1705030870.jpg

468 ms

cfn-pacific-pride-web-banner-ad-nlm1705030870.gif

cfn-pacific-pride-web-banner-ad-nlm1705030870.gif

461 ms

Chevron_Texaco_WPMA_728x90-nlm1705030870.jpg

Chevron_Texaco_WPMA_728x90-nlm1705030870.jpg

567 ms

SOC_32468_Q1_2024_Digital_Ads_728x90_F_-nlm1709614183.jpg

SOC_32468_Q1_2024_Digital_Ads_728x90_F_-nlm1709614183.jpg

562 ms

23-0002_37_WPMA-Expo-Ad_Banner_728x90-WEB-nlm1705971238.jpg

23-0002_37_WPMA-Expo-Ad_Banner_728x90-WEB-nlm1705971238.jpg

513 ms

728x90_Yellow-v1-WEB-nlm1705971284.jpg

728x90_Yellow-v1-WEB-nlm1705971284.jpg

536 ms

upside-b-ad2024-nlm1705979299.gif

upside-b-ad2024-nlm1705979299.gif

607 ms

728x90---WPMA-Web-Banner_2x-nlm1707192363.png

728x90---WPMA-Web-Banner_2x-nlm1707192363.png

550 ms

ExxonMobilP00119506-1_Tradeshow_WPMA_Web_Banner_728x90_v1-nlm1707192363.jpg

ExxonMobilP00119506-1_Tradeshow_WPMA_Web_Banner_728x90_v1-nlm1707192363.jpg

584 ms

MarathonWebBannerAds2-nlm1707192363.jpg

MarathonWebBannerAds2-nlm1707192363.jpg

610 ms

Renewable-728x90-nlm1707192363.jpg

Renewable-728x90-nlm1707192363.jpg

618 ms

ados.js

ados.js

121 ms

hm-wpmaexpo-2024-nlm1699809213.jpg

hm-wpmaexpo-2024-nlm1699809213.jpg

597 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

136 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

138 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

152 ms

KFOkCnqEu92Fr1MmgWxP.ttf

KFOkCnqEu92Fr1MmgWxP.ttf

162 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

166 ms

KFOlCnqEu92Fr1MmYUtvAw.ttf

KFOlCnqEu92Fr1MmYUtvAw.ttf

162 ms

bootstrap-icons.woff

bootstrap-icons.woff

117 ms

69c2160c-fc02-4d43-bb04-9358d6569fa4.js

69c2160c-fc02-4d43-bb04-9358d6569fa4.js

138 ms

satellite-5e0c690064746d053900198d.html

satellite-5e0c690064746d053900198d.html

105 ms

__utm.gif

__utm.gif

52 ms

activityi;src=9794787;type=homep0;cat=https0;ord=1915442440170;npa=0;auiddc=839968956.1715949194;pscdl=noapi;frm=0;gtm=45fe45f0za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.wpma.com%2F

activityi;src=9794787;type=homep0;cat=https0;ord=1915442440170;npa=0;auiddc=839968956.1715949194;pscdl=noapi;frm=0;gtm=45fe45f0za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.wpma.com%2F

107 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

559 ms

oil_automotive_service_banner-nlm1699809202.gif

oil_automotive_service_banner-nlm1699809202.gif

497 ms

WPMA_FC464x72-nlm1699809198.gif

WPMA_FC464x72-nlm1699809198.gif

525 ms

ados

ados

47 ms

iob-find-the-victim-464-72-nlm1699809202.gif

iob-find-the-victim-464-72-nlm1699809202.gif

513 ms

WX2024-Webbanner0817232key-nlm1699809192.png

WX2024-Webbanner0817232key-nlm1699809192.png

502 ms

WX2024-STD-Webbanner0410-nlm1699809193.png

WX2024-STD-Webbanner0410-nlm1699809193.png

517 ms

SOC_28331_TradeAd_WMPA_WebBanner_464x72-nlm1699809200.jpg

SOC_28331_TradeAd_WMPA_WebBanner_464x72-nlm1699809200.jpg

502 ms

2213-Perfect-Fit_464x72_FC_Western-Petroleum-Marketers-nlm1699809193.png

2213-Perfect-Fit_464x72_FC_Western-Petroleum-Marketers-nlm1699809193.png

534 ms

Fuel_Field_WPMA-23_Webpage-BannerAd_464x72-nlm1699809193.png

Fuel_Field_WPMA-23_Webpage-BannerAd_464x72-nlm1699809193.png

527 ms

src=9794787;type=homep0;cat=https0;ord=1915442440170;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe45f0za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.wpma.com%2F

src=9794787;type=homep0;cat=https0;ord=1915442440170;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe45f0za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.wpma.com%2F

81 ms

Pro-Saratoga-SC-Fuels-App-Banner-VER-6-nlm1699809194.jpg

Pro-Saratoga-SC-Fuels-App-Banner-VER-6-nlm1699809194.jpg

497 ms

WPMA_76_Web_Banner-Ad_464x72-nlm1699809194.png

WPMA_76_Web_Banner-Ad_464x72-nlm1699809194.png

512 ms

ExxonTradeShowAd_WebBan_464x72-nlm1699809197.jpg

ExxonTradeShowAd_WebBan_464x72-nlm1699809197.jpg

506 ms

WPMA-Digital-Banner-Chevronedited-nlm1699809194.jpg

WPMA-Digital-Banner-Chevronedited-nlm1699809194.jpg

493 ms

arco-464x72_2-nlm1699809197.jpg

arco-464x72_2-nlm1699809197.jpg

528 ms

d24432f21a3946c0b921c70826aa7495.jpg

d24432f21a3946c0b921c70826aa7495.jpg

22 ms

i.gif

i.gif

15 ms

WX23-Hmpg0523-nlm1699809228.jpg

WX23-Hmpg0523-nlm1699809228.jpg

502 ms

wpma-in-the-news-nlm1699809086.png

wpma-in-the-news-nlm1699809086.png

502 ms

home-donate-scholarship-foundation-nlm1699809082.png

home-donate-scholarship-foundation-nlm1699809082.png

488 ms

home-pay-your-invoice-nlm1699809084.png

home-pay-your-invoice-nlm1699809084.png

489 ms

petroleum-suppliers-guide.gif

petroleum-suppliers-guide.gif

499 ms

wpma-logo-white-nlm1699809213.png

wpma-logo-white-nlm1699809213.png

517 ms

oil-graph-bg.png

oil-graph-bg.png

483 ms

wpma-v2-footer-curve.png

wpma-v2-footer-curve.png

480 ms

social-media-sprite.png

social-media-sprite.png

465 ms

oil-graph-arrow-pos.png

oil-graph-arrow-pos.png

467 ms

Accessibility Review

wpma.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

wpma.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wpma.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wpma.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wpma.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wpma.com

Open Graph description is not detected on the main page of WPMA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: