Tools & Wizards About Us
writeahead.co.nz screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

writeahead.co.nz

SEO Services Tauranga | Google Ads Management | Mt Maunganui | NZ

Page Load Speed

2.7 sec in total

First Response

623 ms

Resources Loaded

1.7 sec

Page Rendered

344 ms

writeahead.co.nz screenshot

About Website

Visit writeahead.co.nz now to see the best up-to-date Writeahead content and also check out these interesting facts you probably never knew about writeahead.co.nz

Ripple Effect is a Tauranga-based digital marketing agency, offering transparent and results-focused SEO services and Google Ads management for clients throughout NZ.

Visit writeahead.co.nz

Key Findings

We analyzed Writeahead.co.nz page load time and found that the first response time was 623 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

writeahead.co.nz performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value1,500 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

www.rippleeffect.co.nz

623 ms

rippleeffectnz.webflow.201cf7810.css

48 ms

webfont.js

59 ms

js

113 ms

jquery-3.5.1.min.dc5e7f18c8.js

44 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Writeahead.co.nz, 8% (3 requests) were made to Googletagmanager.com and 5% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (623 ms) relates to the external source Rippleeffect.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 342.8 kB (11%)

Content Size

3.2 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Writeahead.co.nz main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 55.4 kB

  • Original 65.8 kB
  • After minification 65.2 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.4 kB or 84% of the original size.

Image Optimization

-10%

Potential reduce by 277.5 kB

  • Original 2.9 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Writeahead images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 8.6 kB

  • Original 140.9 kB
  • After minification 140.4 kB
  • After compression 132.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 1.4 kB

  • Original 24.0 kB
  • After minification 24.0 kB
  • After compression 22.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Writeahead.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (19%)

Requests Now

36

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Writeahead. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.rippleeffect.co.nz

www.rippleeffect.co.nz

623 ms

rippleeffectnz.webflow.201cf7810.css

rippleeffectnz.webflow.201cf7810.css

48 ms

webfont.js

webfont.js

59 ms

js

js

113 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

44 ms

webflow.0ce558c79.js

webflow.0ce558c79.js

63 ms

css

css

71 ms

fbevents.js

fbevents.js

188 ms

gtm.js

gtm.js

136 ms

5a6a557e2646f6000117df3e_closeicon.svg

5a6a557e2646f6000117df3e_closeicon.svg

131 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

131 ms

59a6319c95db920001d822c6_writeaheadnewlogo.svg

59a6319c95db920001d822c6_writeaheadnewlogo.svg

163 ms

59a76836c5590c0001ef5294_logo.svg

59a76836c5590c0001ef5294_logo.svg

275 ms

59a768e86e22070001bbe587_linkedin.png

59a768e86e22070001bbe587_linkedin.png

197 ms

595c63d7695a7245802586a7_Icon-facebook.png

595c63d7695a7245802586a7_Icon-facebook.png

279 ms

642b3f03423ce455c77c23d5_ripple-logo-white-blue.svg

642b3f03423ce455c77c23d5_ripple-logo-white-blue.svg

281 ms

59a7333538c73b0001eea656_594715630d8aed4360a02d44_Screen%20Shot%202016-02-19%20at%203.38.28%20PM.png

59a7333538c73b0001eea656_594715630d8aed4360a02d44_Screen%20Shot%202016-02-19%20at%203.38.28%20PM.png

287 ms

59a7324eca51d80001ea34e2_594715630d8aed4360a02d69_analytics.jpg

59a7324eca51d80001ea34e2_594715630d8aed4360a02d69_analytics.jpg

280 ms

59a77253dd2379000162dd33_computer.jpg

59a77253dd2379000162dd33_computer.jpg

285 ms

60765612d87842288b64408d_ryan%20DG_LOGO.svg

60765612d87842288b64408d_ryan%20DG_LOGO.svg

307 ms

60765612d87842746464408e_logo-black-x2.png

60765612d87842746464408e_logo-black-x2.png

420 ms

60765612381b400112c8187c_BOP__Logo.svg

60765612381b400112c8187c_BOP__Logo.svg

310 ms

6076580cd8784288f96448d4_blurlogo.svg

6076580cd8784288f96448d4_blurlogo.svg

321 ms

6076573ef12bce0e67aab18e_Omega-BOP2.png

6076573ef12bce0e67aab18e_Omega-BOP2.png

310 ms

6076578bebbb43449ea8aec7_intaks_logo-white.svg

6076578bebbb43449ea8aec7_intaks_logo-white.svg

342 ms

60765613f57352c570fe8b15_Chaytor_Logo_Full.png

60765613f57352c570fe8b15_Chaytor_Logo_Full.png

377 ms

595c63d7695a7245802586de_Photo-11.jpg

595c63d7695a7245802586de_Photo-11.jpg

431 ms

59a7504677bbcd0001dd009f_slice3.svg

59a7504677bbcd0001dd009f_slice3.svg

338 ms

632943af53ae8b28c3d6fa46_dave%20photo%20-%20final%20sept%202022.PNG

632943af53ae8b28c3d6fa46_dave%20photo%20-%20final%20sept%202022.PNG

379 ms

59cd5990288a8e000115d2ee_andrewnew.jpg

59cd5990288a8e000115d2ee_andrewnew.jpg

430 ms

595c63d7695a7245802586d8_Photo-6.jpg

595c63d7695a7245802586d8_Photo-6.jpg

403 ms

616c86f55f32e8be5fe42c72_location.svg

616c86f55f32e8be5fe42c72_location.svg

423 ms

font

font

191 ms

js

js

120 ms

analytics.js

analytics.js

97 ms

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

5 ms

font

font

111 ms

collect

collect

64 ms

Accessibility Review

writeahead.co.nz accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

writeahead.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

writeahead.co.nz SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Writeahead.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Writeahead.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

writeahead.co.nz

Open Graph data is detected on the main page of Writeahead. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: