Tools & Wizards About Us
wsquaredmarketing.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

wsquaredmarketing.com

Houston Marketing Firm, Advertising Agency | W-Squared Marketing | Houston Marketing Firm, Advertising Agency

Page Load Speed

3.5 sec in total

First Response

786 ms

Resources Loaded

2.5 sec

Page Rendered

197 ms

wsquaredmarketing.com screenshot

About Website

Visit wsquaredmarketing.com now to see the best up-to-date W Squared Marketing content and also check out these interesting facts you probably never knew about wsquaredmarketing.com

Houston marketing firm W-Squared Marketing provides integrated solutions with strategic marketing, branding, graphic design & digital marketing services.

Visit wsquaredmarketing.com

Key Findings

We analyzed Wsquaredmarketing.com page load time and found that the first response time was 786 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

wsquaredmarketing.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.1 s

0/100

25%

SI (Speed Index)

Value9.5 s

11/100

10%

TBT (Total Blocking Time)

Value160 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.211

59/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

www.wsquaredmarketing.com

786 ms

bootstrap.css

313 ms

font-awesome.min.css

188 ms

fancybox.css

129 ms

bxslider.css

130 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 90% of them (56 requests) were addressed to the original Wsquaredmarketing.com, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to 0. The less responsive or slowest element that took the longest time to load (786 ms) belongs to the original domain Wsquaredmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (36%)

Content Size

4.0 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wsquaredmarketing.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 32.9 kB

  • Original 41.7 kB
  • After minification 39.0 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.9 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 44.5 kB

  • Original 2.4 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. W Squared Marketing images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 256.1 kB

  • Original 366.5 kB
  • After minification 304.7 kB
  • After compression 110.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 256.1 kB or 70% of the original size.

CSS Optimization

-89%

Potential reduce by 1.1 MB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 134.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wsquaredmarketing.com needs all CSS files to be minified and compressed as it can save up to 1.1 MB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (61%)

Requests Now

49

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of W Squared Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.wsquaredmarketing.com

www.wsquaredmarketing.com

786 ms

bootstrap.css

bootstrap.css

313 ms

font-awesome.min.css

font-awesome.min.css

188 ms

fancybox.css

fancybox.css

129 ms

bxslider.css

bxslider.css

130 ms

style.css

style.css

214 ms

js_composer.min.css

js_composer.min.css

515 ms

jquery.bxslider.css

jquery.bxslider.css

133 ms

css3_black.css

css3_black.css

138 ms

jquery.js

jquery.js

315 ms

jquery-migrate.min.js

jquery-migrate.min.js

201 ms

jquery.bxslider.js

jquery.bxslider.js

207 ms

initialize.min.js

initialize.min.js

228 ms

js_composer.min.css

js_composer.min.css

542 ms

formreset.min.css

formreset.min.css

221 ms

formsmain.min.css

formsmain.min.css

312 ms

readyclass.min.css

readyclass.min.css

252 ms

browsers.min.css

browsers.min.css

278 ms

wp-embed.min.js

wp-embed.min.js

317 ms

js_composer_front.min.js

js_composer_front.min.js

317 ms

jquery.json.min.js

jquery.json.min.js

345 ms

gravityforms.min.js

gravityforms.min.js

385 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

382 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

382 ms

bootstrap.js

bootstrap.js

517 ms

jquery.fancybox.js

jquery.fancybox.js

447 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

447 ms

filterable.js

filterable.js

479 ms

jquery.fittext.js

jquery.fittext.js

584 ms

scripts.js

scripts.js

530 ms

analytics.js

analytics.js

24 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

315 ms

collect

collect

24 ms

js

js

64 ms

sicon_fb.png

sicon_fb.png

92 ms

sicon_yt.png

sicon_yt.png

108 ms

sicon_li.png

sicon_li.png

91 ms

logo.png

logo.png

107 ms

learnmorebutton.png

learnmorebutton.png

108 ms

slider-brochures_v2.png

slider-brochures_v2.png

265 ms

slider-web-and-digital.png

slider-web-and-digital.png

199 ms

slider-ads.png

slider-ads.png

293 ms

slider-tradeshow.png

slider-tradeshow.png

416 ms

Intro_icon@2x.png

Intro_icon@2x.png

122 ms

swoosh.png

swoosh.png

133 ms

bx_loader.gif

bx_loader.gif

140 ms

homeswoosh2.png

homeswoosh2.png

201 ms

w-2-caret-right.png

w-2-caret-right.png

212 ms

logo-white.png

logo-white.png

226 ms

FuturaStd-Book.woff

FuturaStd-Book.woff

266 ms

FuturaStd-Condensed.woff

FuturaStd-Condensed.woff

286 ms

FuturaStd-Medium.woff

FuturaStd-Medium.woff

295 ms

FuturaStd-CondensedLight.woff

FuturaStd-CondensedLight.woff

295 ms

FuturaStd-Light.woff

FuturaStd-Light.woff

317 ms

FuturaStd-CondensedBold.woff

FuturaStd-CondensedBold.woff

330 ms

FuturaStd-Bold.woff

FuturaStd-Bold.woff

358 ms

FuturaStd-CondensedExtraBd.woff

FuturaStd-CondensedExtraBd.woff

362 ms

FuturaStd-ExtraBold.woff

FuturaStd-ExtraBold.woff

363 ms

FuturaStd-Heavy.woff

FuturaStd-Heavy.woff

382 ms

arrow-left.png

arrow-left.png

13 ms

arrow-right.png

arrow-right.png

38 ms

paper_bg.png

paper_bg.png

382 ms

Accessibility Review

wsquaredmarketing.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

wsquaredmarketing.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

wsquaredmarketing.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wsquaredmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wsquaredmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wsquaredmarketing.com

Open Graph data is detected on the main page of W Squared Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: