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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

wunderman.dk

Wunderman Thompson MAP

Page Load Speed

4.3 sec in total

First Response

488 ms

Resources Loaded

2.7 sec

Page Rendered

1.2 sec

wunderman.dk screenshot

About Website

Visit wunderman.dk now to see the best up-to-date Wunderman content for Denmark and also check out these interesting facts you probably never knew about wunderman.dk

Global Center of Excellence developing advanced marketing automation, personalisation and loylaty programs that scales globally

Visit wunderman.dk

Key Findings

We analyzed Wunderman.dk page load time and found that the first response time was 488 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

wunderman.dk performance score

0

Network Requests Diagram

wunderman.dk

488 ms

www.wunderman.dk

711 ms

gtm.js

95 ms

bootstrap.css

519 ms

theme.css

696 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 54% of them (22 requests) were addressed to the original Wunderman.dk, 12% (5 requests) were made to Maps.googleapis.com and 10% (4 requests) were made to F.vimeocdn.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Wunderman.dk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (16%)

Content Size

6.3 MB

After Optimization

5.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wunderman.dk main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 12.9 kB

  • Original 16.9 kB
  • After minification 13.1 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.8 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.9 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 186.6 kB

  • Original 5.2 MB
  • After minification 5.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wunderman images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 351.4 kB

  • Original 553.6 kB
  • After minification 511.2 kB
  • After compression 202.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 351.4 kB or 63% of the original size.

CSS Optimization

-86%

Potential reduce by 491.6 kB

  • Original 572.1 kB
  • After minification 504.4 kB
  • After compression 80.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wunderman.dk needs all CSS files to be minified and compressed as it can save up to 491.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (59%)

Requests Now

37

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wunderman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wunderman.dk

wunderman.dk

488 ms

www.wunderman.dk

www.wunderman.dk

711 ms

gtm.js

gtm.js

95 ms

bootstrap.css

bootstrap.css

519 ms

theme.css

theme.css

696 ms

video-js.min.css

video-js.min.css

531 ms

main.css

main.css

532 ms

295362598

295362598

253 ms

jquery.min.js

jquery.min.js

68 ms

bootstrap.js

bootstrap.js

559 ms

video.min.js

video.min.js

825 ms

js

js

110 ms

markerwithlabel.js

markerwithlabel.js

568 ms

infobox_packed.js

infobox_packed.js

569 ms

jquery-3.1.1.min.js

jquery-3.1.1.min.js

763 ms

jquery.cookie.js

jquery.cookie.js

624 ms

main.js

main.js

636 ms

OtAutoBlock.js

OtAutoBlock.js

157 ms

otSDKStub.js

otSDKStub.js

169 ms

wt-office-w-logo-desktop.png

wt-office-w-logo-desktop.png

1192 ms

wt-office-w-logo-mobile.png

wt-office-w-logo-mobile.png

1092 ms

_mr67450.jpg

_mr67450.jpg

1454 ms

wm_flower_mobile.png

wm_flower_mobile.png

959 ms

wm_flowerv-2x.png

wm_flowerv-2x.png

984 ms

logo-wt-white.png

logo-wt-white.png

931 ms

734052945-152bf752d55f9207fbc86a1fe56c5fee3b2b68d1360fa3316bd2b0c3514ec1e4-d.jpg

734052945-152bf752d55f9207fbc86a1fe56c5fee3b2b68d1360fa3316bd2b0c3514ec1e4-d.jpg

29 ms

player.js

player.js

44 ms

player.css

player.css

32 ms

vuid.min.js

vuid.min.js

29 ms

734052945-152bf752d55f9207fbc86a1fe56c5fee3b2b68d1360fa3316bd2b0c3514ec1e4-d

734052945-152bf752d55f9207fbc86a1fe56c5fee3b2b68d1360fa3316bd2b0c3514ec1e4-d

82 ms

sentry.js

sentry.js

6 ms

icon_envelope.png

icon_envelope.png

272 ms

WTGothic-Regular.woff

WTGothic-Regular.woff

252 ms

WTGothic-Bold.woff

WTGothic-Bold.woff

263 ms

gen_204

gen_204

40 ms

common.js

common.js

42 ms

util.js

util.js

57 ms

marker.js

marker.js

38 ms

9d5ae095-611c-400f-82c0-fe4c0379dcea.json

9d5ae095-611c-400f-82c0-fe4c0379dcea.json

154 ms

location

location

57 ms

domaingroupcheck

domaingroupcheck

34 ms

SEO Factors

wunderman.dk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wunderman.dk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wunderman.dk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wunderman.dk

Open Graph data is detected on the main page of Wunderman. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: