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wurl.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

wurl.com

CTV Distribution, Advertising, Performance | Wurl

Page Load Speed

2 sec in total

First Response

84 ms

Resources Loaded

895 ms

Page Rendered

1 sec

wurl.com screenshot

About Website

Visit wurl.com now to see the best up-to-date Wurl content for United States and also check out these interesting facts you probably never knew about wurl.com

Wurl is a leader in the CTV industry, helping content publishers and streamers reach millions of viewers worldwide. The company's market-leading solutions enable publishers and streamers to maxim...

Visit wurl.com

Key Findings

We analyzed Wurl.com page load time and found that the first response time was 84 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

wurl.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value17.2 s

0/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value1,500 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

wurl.com

84 ms

www.wurl.com

117 ms

www.wurl.com

158 ms

style.min.css

37 ms

autoptimize_single_d44a7e7a1c4a359a21dec77d2f7cb69b.css

30 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 87% of them (69 requests) were addressed to the original Wurl.com, 8% (6 requests) were made to Cdn.fonts.net and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (214 ms) belongs to the original domain Wurl.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 90.5 kB (2%)

Content Size

3.8 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Wurl.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 80.1 kB

  • Original 99.2 kB
  • After minification 92.8 kB
  • After compression 19.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 80.1 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 10.1 kB

  • Original 3.6 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wurl images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 70 B

  • Original 78.4 kB
  • After minification 78.4 kB
  • After compression 78.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 263 B

  • Original 85.4 kB
  • After minification 85.4 kB
  • After compression 85.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wurl.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (49%)

Requests Now

65

After Optimization

33

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wurl. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wurl.com

wurl.com

84 ms

www.wurl.com

www.wurl.com

117 ms

www.wurl.com

www.wurl.com

158 ms

style.min.css

style.min.css

37 ms

autoptimize_single_d44a7e7a1c4a359a21dec77d2f7cb69b.css

autoptimize_single_d44a7e7a1c4a359a21dec77d2f7cb69b.css

30 ms

autoptimize_single_9fd7e3d8b2708562c2dc84e1e85b50bc.css

autoptimize_single_9fd7e3d8b2708562c2dc84e1e85b50bc.css

47 ms

autoptimize_single_3803344aca261d520f563f5a088763ef.css

autoptimize_single_3803344aca261d520f563f5a088763ef.css

40 ms

autoptimize_single_46a5d5d33983b8b2ed1a578123245816.css

autoptimize_single_46a5d5d33983b8b2ed1a578123245816.css

40 ms

autoptimize_single_5670fede6a7f446470a6f366c51b37a8.css

autoptimize_single_5670fede6a7f446470a6f366c51b37a8.css

48 ms

autoptimize_single_9a7bcd12fe897111eec78ee6ee301154.css

autoptimize_single_9a7bcd12fe897111eec78ee6ee301154.css

51 ms

autoptimize_single_406bd65a9653d290fd45cc8170943167.css

autoptimize_single_406bd65a9653d290fd45cc8170943167.css

47 ms

autoptimize_single_347087bde3057254a8edda9aa0bc4179.css

autoptimize_single_347087bde3057254a8edda9aa0bc4179.css

48 ms

autoptimize_single_4edb6ddaa9cb0f1c3e64cd4b8051d30e.css

autoptimize_single_4edb6ddaa9cb0f1c3e64cd4b8051d30e.css

72 ms

autoptimize_single_c8071b89049956987fcb036c516cc87c.css

autoptimize_single_c8071b89049956987fcb036c516cc87c.css

67 ms

autoptimize_single_285c4ad92ae0f9759ba9b2793ccc7709.css

autoptimize_single_285c4ad92ae0f9759ba9b2793ccc7709.css

64 ms

autoptimize_single_a5626c91e020f891ee4a309910537413.css

autoptimize_single_a5626c91e020f891ee4a309910537413.css

65 ms

autoptimize_single_1b4d8df1e9e29bbe9a9957233b2632a0.css

autoptimize_single_1b4d8df1e9e29bbe9a9957233b2632a0.css

68 ms

autoptimize_single_34bbaa0c6b152434133fcaa5170fabb6.css

autoptimize_single_34bbaa0c6b152434133fcaa5170fabb6.css

72 ms

autoptimize_single_050435203c2eb49ddf11e1117639fcd7.css

autoptimize_single_050435203c2eb49ddf11e1117639fcd7.css

84 ms

autoptimize_single_a587f139f769419d022d22d4cfa93d91.css

autoptimize_single_a587f139f769419d022d22d4cfa93d91.css

79 ms

jquery.min.js

jquery.min.js

91 ms

jquery-migrate.min.js

jquery-migrate.min.js

99 ms

js

js

62 ms

e680c7b0-0469-11ed-a01a-02d848b7f97a.css

e680c7b0-0469-11ed-a01a-02d848b7f97a.css

64 ms

scripts.js

scripts.js

118 ms

v2.js

v2.js

68 ms

autoptimize_single_5e6908da264a35ddfe868cd044092191.js

autoptimize_single_5e6908da264a35ddfe868cd044092191.js

118 ms

autoptimize_single_6e355360df734b071b671acd52b9f660.js

autoptimize_single_6e355360df734b071b671acd52b9f660.js

118 ms

autoptimize_single_c1531d05498fd2bd3253a7e52b1696e4.js

autoptimize_single_c1531d05498fd2bd3253a7e52b1696e4.js

118 ms

css2

css2

42 ms

gtm.js

gtm.js

76 ms

primary-logo-color.svg

primary-logo-color.svg

41 ms

logo_homepage_bbc-1.svg

logo_homepage_bbc-1.svg

214 ms

logo_wurl_monotone_white.svg

logo_wurl_monotone_white.svg

35 ms

Icon_nav_distribute_content.svg

Icon_nav_distribute_content.svg

34 ms

Icon_nav_increase_roas.svg

Icon_nav_increase_roas.svg

31 ms

Icon_nav_boost_subscriptions.svg

Icon_nav_boost_subscriptions.svg

33 ms

Icon_nav_maximize_monetization.svg

Icon_nav_maximize_monetization.svg

37 ms

BrandDiscovery.svg

BrandDiscovery.svg

39 ms

AdPool.svg

AdPool.svg

53 ms

ContentDiscovery.svg

ContentDiscovery.svg

48 ms

GlobalFastPass.svg

GlobalFastPass.svg

54 ms

search-dark-1.svg

search-dark-1.svg

56 ms

icon_monotone-white.svg

icon_monotone-white.svg

57 ms

wurl-w-color.svg

wurl-w-color.svg

60 ms

close.svg

close.svg

67 ms

hamburger-menu.svg

hamburger-menu.svg

71 ms

Wurl_Homepage_D4_Hero_3-1.png

Wurl_Homepage_D4_Hero_3-1.png

163 ms

img_homepage_hero-1200x675.png

img_homepage_hero-1200x675.png

160 ms

logo_homepage_fox_first_run.svg

logo_homepage_fox_first_run.svg

152 ms

homepage-branddiscovery-module-img-900x675.png

homepage-branddiscovery-module-img-900x675.png

155 ms

img_homepage_stats_graphic@2x-scaled.jpg

img_homepage_stats_graphic@2x-scaled.jpg

156 ms

og-ctv-report-2024.png

og-ctv-report-2024.png

157 ms

arrow-1.svg

arrow-1.svg

158 ms

240319_Wurl_BD_blog_640x360.png

240319_Wurl_BD_blog_640x360.png

157 ms

2408_Wurl_MonksBlog_1200x675.png

2408_Wurl_MonksBlog_1200x675.png

160 ms

img_wurl_home_increase_roas-900x675.png

img_wurl_home_increase_roas-900x675.png

161 ms

img_wurl_home_boost_subscriptions-1-900x675.png

img_wurl_home_boost_subscriptions-1-900x675.png

165 ms

img_wurl_home_monetize_channels-1-900x675.png

img_wurl_home_monetize_channels-1-900x675.png

164 ms

img_wurl_home_distribute_content-900x675.png

img_wurl_home_distribute_content-900x675.png

166 ms

wurl-w-monotone.svg

wurl-w-monotone.svg

162 ms

Certification_Badge.svg

Certification_Badge.svg

168 ms

AppLovin-badge.svg

AppLovin-badge.svg

165 ms

logo_homepage_aenetworks.svg

logo_homepage_aenetworks.svg

150 ms

logo_homepage_lg-1.svg

logo_homepage_lg-1.svg

63 ms

logo_homepage_roku-1.svg

logo_homepage_roku-1.svg

68 ms

wurl-w-color.svg

wurl-w-color.svg

153 ms

primary-logo-color.svg

primary-logo-color.svg

65 ms

FFMarkMedium_normal_normal.woff

FFMarkMedium_normal_normal.woff

152 ms

logo_homepage_lg-1.svg

logo_homepage_lg-1.svg

106 ms

primary-logo-color.svg

primary-logo-color.svg

105 ms

logo_homepage_roku-1.svg

logo_homepage_roku-1.svg

116 ms

logo_homepage_aenetworks.svg

logo_homepage_aenetworks.svg

36 ms

wurl-w-color.svg

wurl-w-color.svg

32 ms

FFMarkHeavy_normal_normal.woff

FFMarkHeavy_normal_normal.woff

179 ms

FFMarkBook_normal_normal.woff

FFMarkBook_normal_normal.woff

27 ms

FFMarkBold_normal_normal.woff

FFMarkBold_normal_normal.woff

62 ms

FFMarkRegular_normal_normal.woff

FFMarkRegular_normal_normal.woff

130 ms

logo_homepage_bbc-1.svg

logo_homepage_bbc-1.svg

28 ms

Accessibility Review

wurl.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

wurl.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

wurl.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wurl.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wurl.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

wurl.com

Open Graph data is detected on the main page of Wurl. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: