Tools & Wizards About Us
yatesonline.co.uk screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

yatesonline.co.uk

Ralph Yates & Sons | Department Store | Home | Malton | Ryedale Malton | Ryedale

Page Load Speed

4 sec in total

First Response

474 ms

Resources Loaded

3.3 sec

Page Rendered

271 ms

yatesonline.co.uk screenshot

About Website

Click here to check amazing Yates Online content. Otherwise, check out these important facts you probably never knew about yatesonline.co.uk

R Yates & Sons, Family run department store established in 1845. Shop our extensive range of Electrical Appliances, Cycles, Clothing, Footwear, Toys, DIY, Garden Centre and much more. Available online...

Visit yatesonline.co.uk

Key Findings

We analyzed Yatesonline.co.uk page load time and found that the first response time was 474 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

yatesonline.co.uk performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value19.9 s

0/100

10%

TBT (Total Blocking Time)

Value4,810 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.351

31/100

15%

TTI (Time to Interactive)

Value43.1 s

0/100

10%

Network Requests Diagram

www.yatesonline.co.uk

474 ms

calendar.css

76 ms

styles-m.css

231 ms

brippo.css

262 ms

button.css

231 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 94% of them (117 requests) were addressed to the original Yatesonline.co.uk, 2% (2 requests) were made to Clarity.ms and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (759 ms) belongs to the original domain Yatesonline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 298.2 kB (5%)

Content Size

6.6 MB

After Optimization

6.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Yatesonline.co.uk main page is 6.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 6.1 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 183.2 kB

  • Original 205.5 kB
  • After minification 147.2 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 58.3 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 183.2 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 97.8 kB

  • Original 6.1 MB
  • After minification 6.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Yates Online images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 16.7 kB

  • Original 131.8 kB
  • After minification 131.8 kB
  • After compression 115.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.7 kB or 13% of the original size.

CSS Optimization

-0%

Potential reduce by 439 B

  • Original 127.4 kB
  • After minification 127.4 kB
  • After compression 126.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Yatesonline.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (20%)

Requests Now

117

After Optimization

94

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Yates Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.yatesonline.co.uk

www.yatesonline.co.uk

474 ms

calendar.css

calendar.css

76 ms

styles-m.css

styles-m.css

231 ms

brippo.css

brippo.css

262 ms

button.css

button.css

231 ms

styles.css

styles.css

261 ms

gallery.css

gallery.css

262 ms

trustpilot.min.css

trustpilot.min.css

263 ms

css2

css2

40 ms

styles-l.css

styles-l.css

305 ms

require.js

require.js

377 ms

mixins.js

mixins.js

304 ms

requirejs-config.js

requirejs-config.js

304 ms

js

js

42 ms

sharethis.js

sharethis.js

23 ms

8yuj09wrmk

8yuj09wrmk

102 ms

logo-sm.png

logo-sm.png

98 ms

Animal_Health_1.jpg

Animal_Health_1.jpg

599 ms

Clothing-min_3_2.jpg

Clothing-min_3_2.jpg

169 ms

Cycles-min_3_1.jpg

Cycles-min_3_1.jpg

306 ms

Lighting-min_3_1.jpg

Lighting-min_3_1.jpg

226 ms

Fireside_1.jpg

Fireside_1.jpg

249 ms

Footwear-min_3_1.jpg

Footwear-min_3_1.jpg

158 ms

Gardening-min_2_1.jpg

Gardening-min_2_1.jpg

234 ms

HomeAppliances-min_3_1.jpg

HomeAppliances-min_3_1.jpg

333 ms

Homeware.jpg

Homeware.jpg

596 ms

Toys_1.jpeg

Toys_1.jpeg

385 ms

SaleAndOffers_1_1.jpg

SaleAndOffers_1_1.jpg

330 ms

schoffel_99999999var_1055687_34-0100-0299.jpg

schoffel_99999999var_1055687_34-0100-0299.jpg

381 ms

schoffel_99999999var_1055636_34-0100-0299.jpg

schoffel_99999999var_1055636_34-0100-0299.jpg

412 ms

hoggs-of-fife-ltd_99999999var_1055190_34-0100-0299.png

hoggs-of-fife-ltd_99999999var_1055190_34-0100-0299.png

416 ms

hoggs-of-fife-ltd_99999999var_1055127_34-0100-0299.png

hoggs-of-fife-ltd_99999999var_1055127_34-0100-0299.png

457 ms

hoggs-of-fife-ltd_99999999var_1055077_34-0100-0299.jpg

hoggs-of-fife-ltd_99999999var_1055077_34-0100-0299.jpg

459 ms

claud-butler_99999999var_1054848_34-0100-0299.jpg

claud-butler_99999999var_1054848_34-0100-0299.jpg

495 ms

claud-butler_99999999var_1054788_34-0100-0299.jpg

claud-butler_99999999var_1054788_34-0100-0299.jpg

499 ms

claud-butler_99999999var_1054695_34-0100-0299.png

claud-butler_99999999var_1054695_34-0100-0299.png

533 ms

gt-bikes_99999999var_1054645_34-0100-0299.png

gt-bikes_99999999var_1054645_34-0100-0299.png

534 ms

claud-butler_642118_1054633_34-0100-0299.jpg

claud-butler_642118_1054633_34-0100-0299.jpg

576 ms

wow-toys_10284_1054470_34-0100-0299.jpg

wow-toys_10284_1054470_34-0100-0299.jpg

587 ms

wow-toys_10285_1054468_34-0100-0299.jpg

wow-toys_10285_1054468_34-0100-0299.jpg

612 ms

thumbnail.jpg

thumbnail.jpg

611 ms

aigle.jpg

aigle.jpg

658 ms

alan-paine-ltd.png

alan-paine-ltd.png

752 ms

beko.jpg

beko.jpg

667 ms

belling.jpg

belling.jpg

668 ms

black-and-decker.png

black-and-decker.png

684 ms

blomberg.jpg

blomberg.jpg

686 ms

bosch.jpg

bosch.jpg

739 ms

buckbootz.jpg

buckbootz.jpg

742 ms

cat.jpg

cat.jpg

742 ms

charles-birch.png

charles-birch.png

759 ms

dasco.jpg

dasco.jpg

746 ms

opensans-400.woff

opensans-400.woff

752 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

23 ms

tp.min.js

tp.min.js

22 ms

clarity.js

clarity.js

9 ms

opensans-300.woff

opensans-300.woff

669 ms

opensans-600.woff

opensans-600.woff

678 ms

opensans-700.woff

opensans-700.woff

623 ms

icomoon.woff

icomoon.woff

614 ms

jquery.js

jquery.js

666 ms

domReady.js

domReady.js

698 ms

session.js

session.js

575 ms

dawes.png

dawes.png

594 ms

db-shoes-ltd.jpg

db-shoes-ltd.jpg

531 ms

deerhunter.jpg

deerhunter.jpg

542 ms

dickies.png

dickies.png

593 ms

draper.gif

draper.gif

588 ms

dunlop.png

dunlop.png

548 ms

echo.jpg

echo.jpg

634 ms

falcon.jpg

falcon.jpg

518 ms

fiscars.png

fiscars.png

578 ms

fort.jpg

fort.jpg

623 ms

giant.png

giant.png

547 ms

grisport.png

grisport.png

575 ms

grubs.png

grubs.png

588 ms

gt-bikes.png

gt-bikes.png

556 ms

hoggs-of-fife-ltd.jpg

hoggs-of-fife-ltd.jpg

562 ms

hoover.jpg

hoover.jpg

563 ms

hotpoint.jpg

hotpoint.jpg

613 ms

hozelock-ltd.jpg

hozelock-ltd.jpg

642 ms

iceking.jpg

iceking.jpg

561 ms

irish-setter.jpg

irish-setter.jpg

564 ms

j-barbour-and-son-ltd.png

j-barbour-and-son-ltd.png

569 ms

joules-ltd.jpg

joules-ltd.jpg

571 ms

kona.jpg

kona.jpg

558 ms

le-chameau.png

le-chameau.png

561 ms

lec.jpg

lec.jpg

564 ms

lego-ltd.png

lego-ltd.png

585 ms

leisure.jpg

leisure.jpg

579 ms

lg.png

lg.png

610 ms

liv.png

liv.png

530 ms

miele.jpg

miele.jpg

533 ms

muck-boot.png

muck-boot.png

538 ms

neff.jpg

neff.jpg

574 ms

orbea.png

orbea.png

544 ms

Session.js

Session.js

543 ms

outback.jpg

outback.jpg

685 ms

padders.png

padders.png

529 ms

raleigh-uk-ltd.png

raleigh-uk-ltd.png

532 ms

rangemaster.jpg

rangemaster.jpg

575 ms

632 ms

schleich.png

schleich.png

502 ms

schoffel.png

schoffel.png

516 ms

siemens.jpg

siemens.jpg

528 ms

sketchers.png

sketchers.png

574 ms

smeg.jpg

smeg.jpg

513 ms

stanleylogo.png

stanleylogo.png

514 ms

incorrectstanleylogo.png

incorrectstanleylogo.png

517 ms

statesman.jpg

statesman.jpg

517 ms

stoves.jpg

stoves.jpg

520 ms

toggi.jpg

toggi.jpg

515 ms

tuffstuff.jpg

tuffstuff.jpg

734 ms

wilkinson-sword.jpg

wilkinson-sword.jpg

513 ms

wolf-garten-ltd.jpg

wolf-garten-ltd.jpg

532 ms

wrangler.jpg

wrangler.jpg

526 ms

logo_zanussi.png

logo_zanussi.png

514 ms

payment-icons.png

payment-icons.png

520 ms

payment-icon.png

payment-icon.png

506 ms

please-wait.gif

please-wait.gif

524 ms

class.js

class.js

370 ms

Data.js

Data.js

385 ms

startsWith.js

startsWith.js

75 ms

print.css

print.css

75 ms

Accessibility Review

yatesonline.co.uk accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

yatesonline.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

yatesonline.co.uk SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Yatesonline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Yatesonline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

yatesonline.co.uk

Open Graph description is not detected on the main page of Yates Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: