Tools & Wizards About Us
zaw.de screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

zaw.de

Startseite - Zentralverband der deutschen Werbewirtschaft e. V.

Page Load Speed

3.8 sec in total

First Response

707 ms

Resources Loaded

2.9 sec

Page Rendered

217 ms

zaw.de screenshot

About Website

Welcome to zaw.de homepage info - get ready to check Zaw best content for Germany right away, or after learning these important things about zaw.de

Der ZAW ist der Spitzenverband der Werbewirtschaft in Deutschland. Er vertritt die Interessen der Branche gegenüber der Politk.

Visit zaw.de

Key Findings

We analyzed Zaw.de page load time and found that the first response time was 707 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

zaw.de performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.1

89/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

zaw.de

707 ms

css

26 ms

css

39 ms

css

47 ms

design.css

219 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 91% of them (82 requests) were addressed to the original Zaw.de, 3% (3 requests) were made to Fonts.googleapis.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Zaw.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 770.1 kB (25%)

Content Size

3.0 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Zaw.de main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 73.5 kB

  • Original 82.6 kB
  • After minification 72.6 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.5 kB or 89% of the original size.

Image Optimization

-18%

Potential reduce by 468.7 kB

  • Original 2.6 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zaw needs image optimization as it can save up to 468.7 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 227.9 kB

  • Original 322.8 kB
  • After minification 287.5 kB
  • After compression 94.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 227.9 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (14%)

Requests Now

86

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zaw. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zaw.de

zaw.de

707 ms

css

css

26 ms

css

css

39 ms

css

css

47 ms

design.css

design.css

219 ms

jquery.fancybox.css

jquery.fancybox.css

199 ms

jquery.js

jquery.js

314 ms

jquery-ui.js

jquery-ui.js

311 ms

jquery.fancybox.js

jquery.fancybox.js

207 ms

css.js

css.js

211 ms

ui.js

ui.js

297 ms

design.js

design.js

312 ms

bannerSlider.js

bannerSlider.js

353 ms

wClickLogger.js

wClickLogger.js

366 ms

navigationResponsiveAll.php

navigationResponsiveAll.php

183 ms

analytics.js

analytics.js

42 ms

Logo-Druck.png

Logo-Druck.png

170 ms

logosite.png

logosite.png

516 ms

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430 ms

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416 ms

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313 ms

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459 ms

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376 ms

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513 ms

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584 ms

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633 ms

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645 ms

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667 ms

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719 ms

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726 ms

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790 ms

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841 ms

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857 ms

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874 ms

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819 ms

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930 ms

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892 ms

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917 ms

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943 ms

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961 ms

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976 ms

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993 ms

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1014 ms

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1031 ms

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1044 ms

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1064 ms

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1077 ms

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1094 ms

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1111 ms

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1132 ms

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1123 ms

mjitrc9VnL7D7tS-i3g3XQ.woff

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72 ms

collect

collect

28 ms

_xyN3apAT_yRRDeqB3sPRg.woff

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24 ms

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25 ms

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1006 ms

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1006 ms

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894 ms

ukflag.png

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843 ms

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833 ms

print.png

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829 ms

mail.png

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825 ms

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780 ms

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795 ms

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735 ms

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720 ms

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719 ms

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721 ms

mail1.png

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678 ms

facebook1.png

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685 ms

twitter1.png

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628 ms

xing1.png

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635 ms

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624 ms

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635 ms

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625 ms

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620 ms

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597 ms

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627 ms

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623 ms

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636 ms

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626 ms

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622 ms

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598 ms

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630 ms

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623 ms

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636 ms

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626 ms

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615 ms

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606 ms

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630 ms

Accessibility Review

zaw.de accessibility score

96

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

zaw.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

zaw.de SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zaw.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Zaw.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zaw.de

Open Graph data is detected on the main page of Zaw. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: