Access zeemitra.com. India`s leading online media planning and buying platform for TV ads

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value14.9 s

1/100

10%

TBT (Total Blocking Time)

Value1,240 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

www.zeemitra.com

1732 ms

wp-emoji-release.min.js

192 ms

style.min.css

382 ms

bootstrap.min.css

753 ms

bootstrap-theme.min.css

566 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 43% of them (41 requests) were addressed to the original Zeemitra.com, 33% (32 requests) were made to S3-ap-south-1.amazonaws.com and 3% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source S3-ap-south-1.amazonaws.com.

Content Size

1.1 MB

After Optimization

750.3 kB

In fact, the total size of Zeemitra.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 785.1 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 148.9 kB

Original 165.4 kB
After minification 103.8 kB
After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 61.6 kB, which is 37% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.9 kB or 90% of the original size.

Image Optimization

-25%

Potential reduce by 192.7 kB

Original 785.1 kB
After minification 592.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ZEE MITRA needs image optimization as it can save up to 192.7 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 384 B

Original 74.6 kB
After minification 74.5 kB
After compression 74.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 15.0 kB

Original 82.2 kB
After minification 82.2 kB
After compression 67.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zeemitra.com needs all CSS files to be minified and compressed as it can save up to 15.0 kB or 18% of the original size.

Requests Now

After Optimization

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZEE MITRA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zeemitra.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zeemitra.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zeemitra.com

Open Graph data is detected on the main page of ZEE MITRA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

India`s leading online media planning and buying platform for TV ads | ZEE MITRA

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

www.zeemitra.com

wp-emoji-release.min.js

style.min.css

bootstrap.min.css

bootstrap-theme.min.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

www.zeemitra.com

wp-emoji-release.min.js

style.min.css

bootstrap.min.css

bootstrap-theme.min.css

owl.carousel.min.css

theme.css

jquery.js

jquery-migrate.min.js

bootstrap.min.js

navigation.js

owl.carousel.min.js

Form-validate.js

jquery.matchHeight.js

modernizr.custom.js

jquery.dlmenu.js

scripts.js

init.js

main.js

OneSignalSDK.js

tracker.js

font-awesome.min.css

ucf7_scripts.js

skip-link-focus-fix.js

wp-embed.min.js

conversion.js

init.js

main.js

gtm.js

fbevents.js

analytics.js

mixpanel-2-latest.min.js

zee_mitra_logo_w.png

slider-newm.jpg

algo-slider-1.jpg

menu_about-us.svg

menu_channel-guide.svg

menu_help.svg

menu_contact-us-1.svg

creative-offer.gif

Fivesteps_1.png

Fivesteps_2.png

Fivesteps_3.png