Tools & Wizards About Us
zell-em.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

zell-em.com

Zell-Em | Promotional Print, Workwear and Signage | Lytham St Annes, Lancashire

Page Load Speed

2.9 sec in total

First Response

146 ms

Resources Loaded

2.7 sec

Page Rendered

63 ms

zell-em.com screenshot

About Website

Visit zell-em.com now to see the best up-to-date Zell Em content and also check out these interesting facts you probably never knew about zell-em.com

The Fylde Coast's leading Print and Promo supplier. 75 years' experience of promotional print, embroidered workwear and signage manufacturer. Zell-Em will get it done.

Visit zell-em.com

Key Findings

We analyzed Zell-em.com page load time and found that the first response time was 146 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

zell-em.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value7.3 s

28/100

10%

TBT (Total Blocking Time)

Value3,490 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value23.4 s

1/100

10%

Network Requests Diagram

www.zell-em.com

146 ms

minified.js

54 ms

focus-within-polyfill.js

49 ms

polyfill.min.js

1075 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

83 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Zell-em.com, 41% (28 requests) were made to Static.wixstatic.com and 35% (24 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 617.8 kB (47%)

Content Size

1.3 MB

After Optimization

700.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Zell-em.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 484.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 338.6 kB

  • Original 438.8 kB
  • After minification 436.9 kB
  • After compression 100.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 338.6 kB or 77% of the original size.

Image Optimization

-13%

Potential reduce by 50.4 kB

  • Original 394.7 kB
  • After minification 344.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zell Em needs image optimization as it can save up to 50.4 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-47%

Potential reduce by 228.8 kB

  • Original 484.8 kB
  • After minification 484.8 kB
  • After compression 255.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 228.8 kB or 47% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (23%)

Requests Now

43

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zell Em. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.zell-em.com

www.zell-em.com

146 ms

minified.js

minified.js

54 ms

focus-within-polyfill.js

focus-within-polyfill.js

49 ms

polyfill.min.js

polyfill.min.js

1075 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

thunderbolt-commons.c1d8ed1c.bundle.min.js

83 ms

main.4a2d1e74.bundle.min.js

main.4a2d1e74.bundle.min.js

83 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

79 ms

lodash.min.js

lodash.min.js

81 ms

react.production.min.js

react.production.min.js

81 ms

react-dom.production.min.js

react-dom.production.min.js

85 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

83 ms

Zell-Em%20Logo%20Aug24.jpg

Zell-Em%20Logo%20Aug24.jpg

249 ms

75dc2b_96503a64746b4d2cbd77f711f80505a6~mv2.jpg

75dc2b_96503a64746b4d2cbd77f711f80505a6~mv2.jpg

389 ms

75dc2b_8bd50a51e35f40bf91d7051899c39b1b~mv2.png

75dc2b_8bd50a51e35f40bf91d7051899c39b1b~mv2.png

526 ms

75dc2b_5bb7e63f8320456d8d1a19302f589a98~mv2.jpg

75dc2b_5bb7e63f8320456d8d1a19302f589a98~mv2.jpg

468 ms

75dc2b_6a10e6ea84e64dcd9a2ffed47845702d~mv2.png

75dc2b_6a10e6ea84e64dcd9a2ffed47845702d~mv2.png

483 ms

75dc2b_681fbb16aca346ad8c4cf810b02fac9e~mv2.jpg

75dc2b_681fbb16aca346ad8c4cf810b02fac9e~mv2.jpg

445 ms

75dc2b_beb3e854e50a459fbc589a46fa401d1b~mv2.jpg

75dc2b_beb3e854e50a459fbc589a46fa401d1b~mv2.jpg

473 ms

75dc2b_22112015947d4ce59b078052dcb28a8e~mv2.jpg

75dc2b_22112015947d4ce59b078052dcb28a8e~mv2.jpg

552 ms

CHOOSEUS-UK.png

CHOOSEUS-UK.png

580 ms

CHOOSEUS-PRICETAGE.png

CHOOSEUS-PRICETAGE.png

635 ms

CHOOSEUS-HEADSET.png

CHOOSEUS-HEADSET.png

605 ms

75dc2b_4c3eb3828c584fbdbb484d485967c7a3~mv2.jpg

75dc2b_4c3eb3828c584fbdbb484d485967c7a3~mv2.jpg

692 ms

75dc2b_fff61a1c58524416a203c45a54687b54~mv2.jpg

75dc2b_fff61a1c58524416a203c45a54687b54~mv2.jpg

733 ms

75dc2b_4053d67fabb74b6e9ac097af32f437ed~mv2.jpg

75dc2b_4053d67fabb74b6e9ac097af32f437ed~mv2.jpg

735 ms

75dc2b_4538b53b6d2c4b59870fc903c5931803~mv2.jpg

75dc2b_4538b53b6d2c4b59870fc903c5931803~mv2.jpg

885 ms

75dc2b_f0daaa8e41b14ccf95cd8bcd75f6d797~mv2.jpg

75dc2b_f0daaa8e41b14ccf95cd8bcd75f6d797~mv2.jpg

819 ms

75dc2b_106a95ada41a44628209015599500efd~mv2.jpg

75dc2b_106a95ada41a44628209015599500efd~mv2.jpg

804 ms

75dc2b_98ea168bcd9f44fda8a3205ba71fc09d~mv2.jpg

75dc2b_98ea168bcd9f44fda8a3205ba71fc09d~mv2.jpg

887 ms

75dc2b_30a3bdad80b44083b291a2c29aea8cbf~mv2.jpg

75dc2b_30a3bdad80b44083b291a2c29aea8cbf~mv2.jpg

1034 ms

75dc2b_9908714adaef4ac3b90f020d361464e3~mv2.jpg

75dc2b_9908714adaef4ac3b90f020d361464e3~mv2.jpg

866 ms

75dc2b_0070a855c3a94dc1b4f2afc71a2cee52~mv2.png

75dc2b_0070a855c3a94dc1b4f2afc71a2cee52~mv2.png

979 ms

75dc2b_3155a65da1d248e881e1d71409a397f6~mv2.png

75dc2b_3155a65da1d248e881e1d71409a397f6~mv2.png

955 ms

75dc2b_9dfce655934e419db66272c42b4bcc69~mv2.png

75dc2b_9dfce655934e419db66272c42b4bcc69~mv2.png

1003 ms

75dc2b_fd65d036ca654aff96d5c62701d31304~mv2.png

75dc2b_fd65d036ca654aff96d5c62701d31304~mv2.png

1034 ms

75dc2b_325d2b51da6b4219a63dfa6c1eb38a0f~mv2.png

75dc2b_325d2b51da6b4219a63dfa6c1eb38a0f~mv2.png

1069 ms

75dc2b_4f116b4399eb4fa7b3ee6322b570c3a4~mv2.png

75dc2b_4f116b4399eb4fa7b3ee6322b570c3a4~mv2.png

1104 ms

75dc2b_4e932f050848423cb8bff8d382c06d38~mv2.png

75dc2b_4e932f050848423cb8bff8d382c06d38~mv2.png

1135 ms

75dc2b_d6cb70e9b3bd41adb42a284df8f0fdd6~mv2.png

75dc2b_d6cb70e9b3bd41adb42a284df8f0fdd6~mv2.png

1177 ms

c5749443-93da-4592-b794-42f28d62ef72.woff

c5749443-93da-4592-b794-42f28d62ef72.woff

49 ms

192dac76-a6d9-413d-bb74-22308f2e0cc5.woff

192dac76-a6d9-413d-bb74-22308f2e0cc5.woff

49 ms

0a3939d0-3833-4db3-8b85-f64c2b3350d2.woff

0a3939d0-3833-4db3-8b85-f64c2b3350d2.woff

48 ms

4021a3b9-f782-438b-aeb4-c008109a8b64.woff

4021a3b9-f782-438b-aeb4-c008109a8b64.woff

49 ms

b56b944e-bbe0-4450-a241-de2125d3e682.woff

b56b944e-bbe0-4450-a241-de2125d3e682.woff

49 ms

6f8d1983-4d34-4fa4-9110-988f6c495757.woff

6f8d1983-4d34-4fa4-9110-988f6c495757.woff

47 ms

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

50 ms

bundle.min.js

bundle.min.js

102 ms

03805817-4611-4dbc-8c65-0f73031c3973.woff

03805817-4611-4dbc-8c65-0f73031c3973.woff

55 ms

80c34ad2-27c2-4d99-90fa-985fd64ab81a.woff

80c34ad2-27c2-4d99-90fa-985fd64ab81a.woff

41 ms

123 ms

119 ms

115 ms

118 ms

109 ms

109 ms

151 ms

148 ms

144 ms

148 ms

146 ms

147 ms

deprecation-en.v5.html

deprecation-en.v5.html

10 ms

bolt-performance

bolt-performance

11 ms

deprecation-style.v5.css

deprecation-style.v5.css

4 ms

right-arrow.svg

right-arrow.svg

9 ms

WixMadeforDisplay_W_Bd.woff

WixMadeforDisplay_W_Bd.woff

4 ms

WixMadeforText_W_Bd.woff

WixMadeforText_W_Bd.woff

9 ms

WixMadeforText_W_Rg.woff

WixMadeforText_W_Rg.woff

4 ms

Accessibility Review

zell-em.com accessibility score

96

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

zell-em.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

zell-em.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zell-em.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zell-em.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zell-em.com

Open Graph data is detected on the main page of Zell Em. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: