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ziplineinteractive.com screenshot

Report Summary

  • 76

    Performance

    Renders faster than
    84% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

ziplineinteractive.com

B2B Demand Generation & Digital Marketing Agency - Zipline

Page Load Speed

9.9 sec in total

First Response

75 ms

Resources Loaded

9 sec

Page Rendered

877 ms

ziplineinteractive.com screenshot

About Website

Click here to check amazing Zipline Interactive content for United States. Otherwise, check out these important facts you probably never knew about ziplineinteractive.com

Zipline helps B2B companies fill their pipeline with quality leads using a unique & proven laser-focused digital marketing process.

Visit ziplineinteractive.com

Key Findings

We analyzed Ziplineinteractive.com page load time and found that the first response time was 75 ms and then it took 9.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ziplineinteractive.com performance score

76

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

ziplineinteractive.com

75 ms

ziplineb2b.com

654 ms

wp-emoji-release.min.js

210 ms

style.min.css

214 ms

style.css

211 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ziplineinteractive.com, 28% (37 requests) were made to Ziplineb2b.com and 28% (37 requests) were made to Cdn.shortpixel.ai. The less responsive or slowest element that took the longest time to load (5.5 sec) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 290.4 kB (71%)

Content Size

409.5 kB

After Optimization

119.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Ziplineinteractive.com main page is 409.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. HTML takes 333.4 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 289.3 kB

  • Original 333.4 kB
  • After minification 324.9 kB
  • After compression 44.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 289.3 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 20.1 kB
  • After minification 20.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zipline Interactive images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.1 kB

  • Original 56.0 kB
  • After minification 56.0 kB
  • After compression 54.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 82 (88%)

Requests Now

93

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zipline Interactive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 35 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ziplineinteractive.com

ziplineinteractive.com

75 ms

ziplineb2b.com

ziplineb2b.com

654 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

210 ms

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style.min.css

214 ms

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211 ms

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760 ms

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223 ms

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289 ms

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383 ms

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826 ms

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362 ms

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1011 ms

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1008 ms

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1010 ms

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1013 ms

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1012 ms

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1070 ms

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1013 ms

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1023 ms

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1022 ms

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1024 ms

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1027 ms

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1024 ms

dashicons.min.css

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880 ms

analytics.min.js

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2717 ms

pixel.js

pixel.js

663 ms

gtm.js

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2716 ms

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398 ms

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Accessibility Review

ziplineinteractive.com accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ziplineinteractive.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ziplineinteractive.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ziplineinteractive.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ziplineinteractive.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ziplineinteractive.com

Open Graph data is detected on the main page of Zipline Interactive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: