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zippsliquors.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

zippsliquors.com

Zipps Liquors | Your Neighborhood Liquor Store | Minneapolis

Page Load Speed

4.3 sec in total

First Response

168 ms

Resources Loaded

3.8 sec

Page Rendered

274 ms

zippsliquors.com screenshot

About Website

Visit zippsliquors.com now to see the best up-to-date Zipps Liquors content for United States and also check out these interesting facts you probably never knew about zippsliquors.com

Zipps Liquors is a family owned craft beer, wine and keg purveyor located in Minneapolis, MN since 1961. We provide great alcohol service, selection and expertise regarding our products and the indust...

Visit zippsliquors.com

Key Findings

We analyzed Zippsliquors.com page load time and found that the first response time was 168 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

zippsliquors.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

1/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

zippsliquors.com

168 ms

all.min.css

57 ms

sbi-styles.min.css

81 ms

style.min.css

113 ms

dispensary-age-verification-public.min.css

84 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 90% of them (100 requests) were addressed to the original Zippsliquors.com, 3% (3 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (508 ms) belongs to the original domain Zippsliquors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 105.5 kB (15%)

Content Size

692.6 kB

After Optimization

587.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zippsliquors.com main page is 692.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 344.9 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 100.4 kB

  • Original 125.9 kB
  • After minification 121.3 kB
  • After compression 25.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.4 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 4.0 kB

  • Original 344.9 kB
  • After minification 340.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zipps Liquors images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 219.9 kB
  • After minification 219.9 kB
  • After compression 218.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 76 B

  • Original 1.9 kB
  • After minification 1.9 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zippsliquors.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 86 (81%)

Requests Now

106

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 106 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zipps Liquors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 61 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zippsliquors.com

zippsliquors.com

168 ms

all.min.css

all.min.css

57 ms

sbi-styles.min.css

sbi-styles.min.css

81 ms

style.min.css

style.min.css

113 ms

dispensary-age-verification-public.min.css

dispensary-age-verification-public.min.css

84 ms

simple-banner.css

simple-banner.css

85 ms

dcwss.css

dcwss.css

86 ms

style.css

style.css

96 ms

bootstrap.css

bootstrap.css

116 ms

flexslider.min.css

flexslider.min.css

115 ms

shortcodes.css

shortcodes.css

116 ms

animate.min.css

animate.min.css

121 ms

bootstrap-responsive.css

bootstrap-responsive.css

123 ms

jquery.fancybox.css

jquery.fancybox.css

141 ms

vector-icons.css

vector-icons.css

142 ms

font-awesome.min.css

font-awesome.min.css

140 ms

linecon.css

linecon.css

139 ms

steadysets.css

steadysets.css

145 ms

hoverex-all.css

hoverex-all.css

151 ms

jquery.easy-pie-chart.css

jquery.easy-pie-chart.css

166 ms

idangerous.swiper.css

idangerous.swiper.css

167 ms

js_composer.min.css

js_composer.min.css

208 ms

formreset.min.css

formreset.min.css

170 ms

formsmain.min.css

formsmain.min.css

172 ms

readyclass.min.css

readyclass.min.css

156 ms

browsers.min.css

browsers.min.css

170 ms

jquery.min.js

jquery.min.js

175 ms

jquery-migrate.min.js

jquery-migrate.min.js

177 ms

js.cookie.js

js.cookie.js

178 ms

dispensary-age-verification-public.js

dispensary-age-verification-public.js

184 ms

simple-banner.js

simple-banner.js

198 ms

jquery.social.stream.wall.1.8.js

jquery.social.stream.wall.1.8.js

203 ms

jquery.social.stream.1.6.2.min.js

jquery.social.stream.1.6.2.min.js

206 ms

picturefill.min.js

picturefill.min.js

207 ms

jquery.json.min.js

jquery.json.min.js

211 ms

gravityforms.min.js

gravityforms.min.js

214 ms

js

js

63 ms

api.js

api.js

61 ms

utils.min.js

utils.min.js

222 ms

css

css

32 ms

post-like.js

post-like.js

429 ms

bootstrap.min.js

bootstrap.min.js

408 ms

jquery.easing.1.1.js

jquery.easing.1.1.js

408 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

406 ms

style-cf.css

style-cf.css

34 ms

jquery.mobilemenu.js

jquery.mobilemenu.js

406 ms

icons.css

icons.css

418 ms

isotope.js

isotope.js

380 ms

smoothscroll.js

smoothscroll.js

508 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

507 ms

jquery.fancybox.js

jquery.fancybox.js

504 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

503 ms

jquery.carouFredSel-6.1.0-packed.js

jquery.carouFredSel-6.1.0-packed.js

503 ms

jquery.hoverex.js

jquery.hoverex.js

501 ms

tooltip.js

tooltip.js

486 ms

jquery.parallax.js

jquery.parallax.js

486 ms

modernizr.custom.66803.js

modernizr.custom.66803.js

485 ms

jquery.appear.js

jquery.appear.js

482 ms

jquery.easy-pie-chart.js

jquery.easy-pie-chart.js

483 ms

odometer.min.js

odometer.min.js

475 ms

animations.js

animations.js

462 ms

main.js

main.js

462 ms

comment-reply.min.js

comment-reply.min.js

458 ms

jquery.placeholder.min.js

jquery.placeholder.min.js

454 ms

jquery.countdown.min.js

jquery.countdown.min.js

450 ms

waypoints.min.js

waypoints.min.js

436 ms

idangerous.swiper.min.js

idangerous.swiper.min.js

433 ms

background-check.min.js

background-check.min.js

431 ms

jquery.fullPage.js

jquery.fullPage.js

430 ms

skrollr.min.js

skrollr.min.js

411 ms

select2.min.js

select2.min.js

412 ms

jquery.slicknav.min.js

jquery.slicknav.min.js

411 ms

classie.js

classie.js

448 ms

jquery.mixitup.js

jquery.mixitup.js

447 ms

imagesloaded.min.js

imagesloaded.min.js

446 ms

masonry.min.js

masonry.min.js

441 ms

jquery.onepage.js

jquery.onepage.js

439 ms

jquery.infinitescroll.min.js

jquery.infinitescroll.min.js

429 ms

dom-ready.min.js

dom-ready.min.js

201 ms

hooks.min.js

hooks.min.js

201 ms

i18n.min.js

i18n.min.js

200 ms

a11y.min.js

a11y.min.js

200 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

199 ms

vendor-theme.min.js

vendor-theme.min.js

196 ms

Reserve-a-keg-hover.png

Reserve-a-keg-hover.png

251 ms

STORE-SPECIALS.png

STORE-SPECIALS.png

252 ms

Store-specials-hover.png

Store-specials-hover.png

272 ms

scripts-theme.min.js

scripts-theme.min.js

122 ms

wp-polyfill.min.js

wp-polyfill.min.js

121 ms

index.js

index.js

121 ms

js_composer_front.min.js

js_composer_front.min.js

120 ms

sbi-sprite.png

sbi-sprite.png

119 ms

untapped-white.png

untapped-white.png

119 ms

zipps_logo_NEW.png

zipps_logo_NEW.png

192 ms

Default-Header-Image.jpg

Default-Header-Image.jpg

212 ms

Reserve-a-keg.png

Reserve-a-keg.png

192 ms

embed

embed

205 ms

font

font

48 ms

font

font

54 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

195 ms

fa-brands-400.woff

fa-brands-400.woff

251 ms

font

font

177 ms

promo-1.jpg

promo-1.jpg

194 ms

promo-2-new.jpg

promo-2-new.jpg

252 ms

Bottom-CTA-row.jpg

Bottom-CTA-row.jpg

268 ms

icon_top.png

icon_top.png

252 ms

Reserve-a-keg-hover.png

Reserve-a-keg-hover.png

220 ms

STORE-SPECIALS.png

STORE-SPECIALS.png

220 ms

Store-specials-hover.png

Store-specials-hover.png

234 ms

recaptcha__en.js

recaptcha__en.js

61 ms

js

js

74 ms

Accessibility Review

zippsliquors.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

zippsliquors.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

zippsliquors.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zippsliquors.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zippsliquors.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zippsliquors.com

Open Graph description is not detected on the main page of Zipps Liquors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: